How’s This For Systematically Leveraging Centers Of Influence?
Going forward hopefully you’re finally starting to fully appreciate you definitely don’t have to be a big shot in order to profitably market to various types of centers of influence.
It’s more the psychology of understanding your ideal target audiences wants. And if your specific products or services can’t or don’t efficiently feel or meet their specific needs.
Entrepreneur by all means find as many reputable, non directly competing vendors to Joint Venture (JV) revenue share with. And help boost each others long term front and back end gross profits. Are you okay with that?
You’d Be Amazed Just How Much Building Brand Awareness You Can Accomplish Even Without A Fortune 500 Budget To Tap Into!
Let’s take the following marketing/promotional strategies. Which strictly being used for hypothetical marketing illustration purposes only.
In America playing “Bingo” is an incredibly popular past time. Millions play it both on and offline. (Entrepreneur please be advised! This is not a post on whether or not you should be playing Bingo! 😎
Instead it’s to point out those avid “Bingo” players definitely represent some rather powerful centers of influence. Because those locals are most definitely enthusiastic and wildly passionate about playing.
In America anyway. 😀 some keep score among themselves. So they having bragging rights both on and off of social media. the main point being this group of highly enthusiastic players. Represent a potentially profitable tribe just waiting to be leveraged.
There Is Usually A Ton Of Previously Untapped Marketing Leverage Just Waiting To Be Unleashed!
Since there really is a ton of potential marketing leverage in here. Let’s say you own a non franchised retail jewelry store. And already have a pretty good idea what your ideal customers total lifetime customer value metrics are. Over the next five to seven year period. So you or your major competitors initial marketing goal.
Is to systematically help the local offline bingo parlors around town consistently increase their post “Covid” live audiences.
So you’re more than willing to at least inexpensively test a few positive word of mouth and mouse generating strategies. First, you or your major competitors will look around for one of your areas top non franchised gourmet coffee shops.
And at least inexpensively test the following lead generating strategy for the gourmet coffee shop. You’ll invest in a ten or twenty pound bag of gourmet coffee.
And perhaps some gourmet tea as well. And allow the bingo parlor to serve it to the attendees until the bags are all gone. And now having exposed the locals who weren’t already familiar with it.
Once it runs out. Resort back to whatever type of coffee or tea they were previously serving. Say what? 😀
Once Or As Soon As You Strategically Plant Your Marketing Seeds Entrepreneur! (Take Things To The Very Next Level Or Two!)
Next you or your major competitors invest in some Xtra Large “big Gulp” plastic mugs. And make them available to every avid gourmet coffee or gourmet tea lover who wants one.
And they’re told every time they bring the “Big gulp” plastic mug to the independently owned gourmet coffee shop. They only pay $3.99 or X per cup for any Xtra Large beverage of their choice. Instead of the typical retail price of $11.99 or X per cup. 😀
This way the gourmet coffee shop owner(s) should be extremely happy, correct? And this should further fuel the bingo players positive word of mouth and mouse campaigns. Don’t you agree?
Don’t Or Stop Getting Caught In Whether Or Not You Consider Yourself A Marketing Guru Or Guruette! (Just Get The thing Started Already!)
Next, you or your major competitors will instantly double the prize value of every winner. Only you will pay them with extremely time sensitive gift certificates to your store.
Again this incredibly simple marketing ploy should definitely help increase the attendance, right? But here’s the marketing twist entrepreneur. The winners only get the additional, totally unexpected bonus! If they drug someone else with them to the game who’s at least 18.
And of course your real purpose for helping the local bingo parlors increase their attendance. Is you or your major competitors can start passing out some of your best, market tested, extremely time sensitive gift certificates to the attendees. Especially the local ladies. 😀
Before moving on to part two. Ladies & gentlemen are you starting to better appreciate how you can and definitely should be systematically leveraging various centers of influence?
You Definitely Don’t Have To Big A Big Fish In Order To Strategically Market Or Promote Like One!
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