So why Aren’t You Maximizing The Real Low Hanging Fruit?
(In Your Long Term Marketing Funnel!)
You probably think if there’s any so called low hanging fruit within a business or service. More than likely they’d be referring to someone else, correct?
I definitely understand how you feel entrepreneur. Because before I was officially introduced to some of the exact same on and offline marketing legends as you.
I felt pretty much the exact same way as you. often you’re/we’re so close to the trees. You/we simply can’t clearly see the long term forest of untapped marketing possibilities and or opportunities.
Does this sound like a fairly accurate assessment?
Who Says Consistently Building Brand Awareness Has To Automatically Cost You A Fortune?
Think about the countless non directly competing vendors in your immediate area. Who have already invested a small fortune into acquiring their leads. Currently “what” proven client/customer reactivation process do they have? Or are at least proactively testing.
In order to systematically generate or reactivate currently inactive customers. My educated guess is the vast majority of them probably don’t have any type of proven process in place.
And to add further insult to injury. The vast majority of them in question. Don’t even realize on average it’s continuously costing them up to 500% more to generate a 1st time customer.
As opposed to either: A.) Inducing a current customer or client to systematically spend a little more. B.) Or ethically bribe a current customer or client to consistently refer others.
C.) Incentivize currently in active customers or clients to reactivate. All three options represent the extremely low hanging fruit marketing opportunity goldmines. Just waiting to be maximized. Don’t you agree?
There Is A Fairly Easy And Not So Easy Way To Consistently Grow Your Business Or Service! (Which particular Option Do You Prefer?)
Seriously consider the following incredibly low cost marketing strategy. Which could easily create an initial surge of new customers for literally pennies on the dollar. Then leverage that customer generating strategy into long term repeat customers/clients.
Say strictly for hypothetical marketing illustration purposes only.
(In America!) Take your typical commercial mini strip mall. Which has seven commercial spaces. With five of the spaces currently occupied. and the remaining two have been empty for months.
One of the current occupants is an incredibly popular women’s massage parlor. And one of the other rather long established occupants is an incredibly popular, non franchised gourmet coffee shop.
And since both the two owners of the massage parlor and certain key members of their staff. Are also long term repeat customers of the gourmet coffee shop. Here’s a potentially profit JV (Joint Venture) arrangement just waiting to happen.
Entrepreneur Keep Putting Yourself In The Position Of Constantly Paying Full Retail Prices To Generate A Steady Flow Of Long Term Repeat Customers! (Especially When You Don’t Have To!)
Without getting super fancy here ladies & gentlemen. 😀 Let’s say the gourmet coffee shop owners already have a pretty good idea “what” their ideal prospects and ideal customers total lifetime customer value metrics are.
This being the case. They or the other local, non directly competing vendors they also JV with! 😀 Invest X amount of dollars into 500- 1,000 “Big Gulp” plastic cups.
And both allow and encourage the women’s massage parlor to give them away as free bonus gifts. To every customer who spends over X with them.
Each time these customers bring the cup with them to the gourmet coffee shop. Instead of paying the current retail price of $11.99 or X for a “Big Gulp” beverage of their choice.
Now they only pay $3.99 or X per “Big Gulp” beverage of their choice. Translated, you know a certain percentage of them will not only be frequently be returning to the coffee shop.
But a certain percentage of them will also be making additional purchases each time as well, correct? (Do the math.) And bombarding their social media accounts constantly bragging like crazy!
So why Aren’t You Maximizing The Real Low Hanging Fruit?
Does Any Profit Seeking Entrepreneur Reading This Have A Problem Consistently Generating New Customers For Literally Pennies On The Dollar?
I sincerely hope not. Plus, don’t forget. Both the owner(s) of the women’s massage parlor. And their current and future employees. Will all being given these “Big Gulp” plastic mugs too! This way they’re ethically bribed to start frequenting the shop too.
And let’s not forget the other vendors currently located in the mini strip mall too. (Because they have both current and future employees. And current and future vendors too, do they not? 😀 )
He else is up for systematically maximizing the long term gross profits. Currently buried in the extremely low hanging fruit marketing opportunities. Just begging to be maximized!
Entrepreneur Are You Sure You See What’s Directly In Front Of You?
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