Being An Entrepreneur Means It’s Definitely Okay To Test!
(And Test Some More!)
If it is your business or service. And you’re definitely dedicated to constantly helping it grow, right? Then you also have to appreciate that being an entrepreneur. Whose both serious and extremely laser focused and dedicated to future growth.
You have both the responsibility and the obligation to constantly be open to what’s truly possible. Do you not agree? So don’t automatically draw unsubstantiated conclusions. Unless of course you’re psychic. 😀
If that isn’t the case. You and I literally have no choice. Other than to let your target market guide you. Otherwise you’re systematically increasing your risk.
Which hopefully you agree. Would definitely not be in your interest, agreed?
So One Of Your Long Term Goals Is To Keep Learning And Growing, Correct?
This is good to hear. Say strictly for hypothetical marketing illustration purposes only. Entrepreneur “how” much traditional, prime time radio, TV or local major newspaper advertising. Do you think you could buy for $350 dollars?
Probably not nearly enough worth pursuing, correct? On the other hand ladies & gentlemen. (Please following this exciting and potentially profitable example.
Let’s say you own outright or you’re one of the senior district marketing directors for an incredibly popular women’s cosmetic fragrance distributors.
And let’s further state one of your best smelling. And therefore most popular mid level fragrances. Currently retails $650 dollars. (But truth told your actual hard cost is, (you guessed it! $350 dollars. :-D)
But watch “how” consistently implementing a little marketing creativity can lead to some major long term gross profit generating opportunities.
Being An Entrepreneur Means It’s Definitely Okay To Test!
Virtually All Of Your Major Competitors Will Constantly Overlook A Potentially Profitable Opportunity Like This!
So what if you or your major competitors successfully negotiated a potentially profitable JV (Joint Venture) revenue arrangement with a local women’s clothing/shoe store. As well as one of your areas most popular. Independently owned baby crib retailers. Both businesses target local women, correct?
This being the case. Here’s a initial test offer to both business owner(s.) And if it turns out both businesses are owned by men. Then the arrangement you or your major competitors attempt to make. Is the following. As long as they let you or your major competitors target their local women audience.
You or your major competitors will gladly give them you of your most popular, mid level, 64 oz. fragrances of the lady of their life’s choice. The ladies get one free bottle.
In exchange for your marketing generosity. Every time they advertise any type of sale. And they expect a ton of local women to flood their stores/showrooms.
You or your major competitors will spray different areas of the stores with one of your best smelling fragrances. 😀 This way as these local ladies shop. They can’t help but be exposed to one of your most popular fragrances, right?
It’s Really Hard To Believe Some Major Long Term Gross Profits!( Can Initially Come From Such Low Cost Marketing Strategies And Tactics!)
And of course any and all of the female employees. Provided they join and you or your major competitors opt in email list. You will ethically bribe them for doing so.
And give each of them a sample 32 oz. bottle of the fragrance of their choice. At your actual hard cost. But simply for dragging a friend with to your store/showroom.
Whose at least 18. Before your ten or X day expiration window expires completely worthless. They automatically get their 32 oz. bottle free! (Which is an X dollar value.)
And provided their friend also joins your opt in email list before they leave you or your major competitors store that day. They can purchase any 32 oz. fragrance of their choice. At your actual hard cost.
This incredibly simple strategy. Should definitely compel at least a few of them to take to social media, correct? And since everybody, (especially the local ladies!) Knows at least 25 other local ladies.
This simple promotional strategy. Should start a flood of word of mouth and mouse buzz, agreed? Coming up very shortly in part two. You or your major competitors are about to discover. How to inexpensively create some super marketing exposure.
For literally pennies on the dollar. Sound good? This is what being an entrepreneur is all about. Don’t you agree? See you in just a little bit in part two.
Who Says You Can’t Systematically Grow Sales While You Simultaneously Establish Credibility Too?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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