How consistently making this one major marketing mistake can cost you at least 300% more!Part Three
As you previously discovered in parts one & two, when it comes to committing a major marketing mistake (or two), there is literally a laundry list of all too common (bank account draining) major marketing mistakes, that should be avoided at all cost! Don’t you agree?
That said, picking up where you left off at the end of part two, about committing a major marketing mistake, or two, let’s quickly dive in here and see how many more money making nuggets you can discover, by further exploring the (all but abandoned) “exist offer’ strategy!
Constantly Committing This One Major Marketing Mistake Will Cost You An Awful Lot!
(Not Only In Potential Long Term Back End Profits But Missed Front End Marketing Opportunities As Well!)
Case in point: quickly picking up, where you left off at the end of part two. Let’s do a review of a hypothetical case study.
Let’s say savvy successful offline seminar/free 90 minute introductory workshop promoter (A), after all of his traditional advertising/promoting for this particular event, manages to get (typically) 520 prospects (potential customers/clients) to attend day one.(Using nice round hypothetical numbers merely for ease of all future calculations!)
And since it’s typically a two day intro event, normally about half or 260 people will return for day two (the all important) final sales push!
And of the remaining 50% (or 260) potential prospects that actually return, only an extremely small percentage, like maybe 13% (give or take), will actually decide to part with $5 k each or $7,500 K per any two individuals!
But just to keep things nice and simple, lets say the customary 9% (or 23 prospects) decide to invest $5 grand apiece (not counting round trip air fare and hotel accommodations etc!) they sign up to attend this five day power boot camp on subject X!
Which also means the remaining 91% (or 237) unsold prospects, first head over to table X, in order to receive their free gift(s) valued at X, then they immediately head for the door!
Well, at least least that’s what promoter (A’s) less savvy competitors audience does after the final sales push! But because savvy promoter (A) is now strategically testing his “Exit offer” strategy.
The promoter and or last presenter informs the the remaining unsold attendees (as they head) off to table X, in order to receive their promised free gift(s) valued at X, just for sticking it out til the end!
They make them aware of one final “thanks for attending the event” offer! which is, just for purchasing one of their best market tested VIP discounted price digital information products (and or services), that normally retails for (anywhere from) $297 -$497 dollars, but they pay just $7-9 dollars via credit card!
Or just $five dollars in cash! (You’ll see why the promoters offer a five dollar cash option in just a second! So hold on, cause you’ll absolutely love this powerful little mega proven money maker!)
How To Turn This One Major Marketing Mistake Into An Untapped Goldmine!
Moving right along….now, because of testing and tweaking your “Exit offer” strategy, you compel (on average) 43% of those 237 existing prospects to purchase your initial low front end initial information product (or service), in this case then pend (either) $7-$9 dollars via their credit and or debit card or spend five dollars in cash.
And they get the link to purchase and download (either) one of promoter (A’s) best market tested digital information products that normally retails for anywhere from $297 -$497 dollars!
And just for doing so, two of them (one male, one female) automatically wins two free hours of one on one power consultations valued at X! But’ here’e the final powerful three marketing twists, that really help turbo boost promoter (A’s) results!
So pay close attention!
1.) First, if either winner of the grand prize prefers to, they can sell (either one) or both of their two free hour long consultations valued at X! And pocket the cash!
Or use the cash credit toward a larger future purchase! It’s strictly their choice!
2.) And let’s not forget the first 23 that originally purchased a ticket to $5 K event. For making a decisive decision, they automatically get entered into a free drawing! And one male and one female winner, will be selected as grand prize winners!
And two of them (one male, one female) will be refunded 75% off the purchase of their $5 K price. Which means (now) their ticket to the $5 K event only cost them just $1,250 dollars! (And don’t forget, since any two people can attend for a grand total of just $7,500 dollars!
Their also eligible to bring a partner and pocket 50% of the $2,500 dollar cost! Which basically, means all they really pay for is their round trip air fare and their hotel/motel cost.
3.) Plus, remember how promoter (A) offered everyone that purchased their low front end digital product that typically cost (anywhere from) $297 -$497 dollars, and they spent just $5 dollars in cash! One of them will be eligible get that total in cash!
That’s why they’ll start systematically averaging anywhere from 20-45% or more of their unsold attendees, taking advantage of their best marketed tested “Exit offer’ strategies!
Entrepreneur, when you read (and re-read) and then start systematically applying this proven “exit offer” strategy, you’ll add tremendously to your bottom line! If you don’t apply what you’ve discovered!
Then you’ll simply keep committing a major marketing mistake!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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