Are You Sure Proactively Creating Content Won’t Help You Out?
(Especially Over The Long Term!)
Hopefully you’re still not in total denial about why consistently creating content of any kind. Especially value driven content for your specific target audience.
Provided you’re not overly concerned with how you write, look or sound. Or “how” often you write on your self hosted WordPress blog.
Or if you currently even have a self hosted blog of any kind. (Stay away from the free blogging platforms.) Because you definitely don’t want to start creating value driven content. And steadily building your target audience.
And wake up only to find. You accidentally violated some or one of their terms of service policies. And your account either gets temporarily or permanently shutdown. (It’s not fun.) And you’ll literally be forced to start over. Whose got that type of time and energy to waste?
Thank Goodness Being An Effective Digital Content Strategist Is Definitely Not About The Fancy Or Super Techie Stuff!
Case in point. Take a closer look at the main feature image for this particular blog post. It’s from Spotify.com. It’s one of the extremely high profile platforms you can find “The Marketing Minute” podcast recordings.
Those recordings are basically archived. So current and future eyeballs can listen to them. And as long as Spotify remains in business. Potential prospects, JV – Joint Venture partners or potential podcast hosts can listen to them.
Of course until you and I become recognized household names within our respective industries. We will continue to need massive marketing exposure.
And any time you/we can accomplish that. Simply by leveraging other entrepreneurs assets and resources.
Like their blogging or podcast audiences. And of course your social media accounts. Of course you and I would be very foolish and extremely short sighted.
If you relied solely on social media to try and build your business or service. Your ideal place for creating content. Is your own self hosted blog. Because you not only control the specific content you publish.
Plus “how” often your content get’s published.
Are You Sure Proactively Creating Content Won’t Help You Out?
If You Ever Want To Put Yourself In The Drivers Seat! (You Have To Start Creating Content You Ultimately Control!)
No matter “how” many guest podcasts or guest blogging opportunities you and I land. The owners of those platforms still remain in ultimate control.
It’s better especially over the long term. For you and I to have smaller, yet extremely loyal audiences. Than standing in line trying to get in front of someone else’s larger audience.
And keep or start building your own opt in email list. Because you can direct or expose your subscribers to any form of content you or your top JV (Joint Venture) or top cross promotional partners desire.
As often as you like. Systematically creating content is great. But just make darn sure the vast majority of it. Is on your own self hosted bog. WordPress or otherwise.
Otherwise you risk having the rug constantly pulled right from under you. And you’re literally forced to start from scratch each time it happens. Which is definitely not an ideal situation. Would you not agree?
Don’t Or Stop Focusing On How Fast You Go From One Point To The Other! (Instead Make Darn Sure You’re steadily Moving In The Right Direction!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
