Just Because They Call It Common Sense Marketing! Part Two
Whatever type of advertising, promoting or marketing you’re actually investing both your time and money into. Your ultimate goal is to eventually produce more in recurring revenue. Than it’s actually costing you, correct?
No worries, because that’s one of my primary goals too. Clearly the $64,000 dollar question becomes. How do you and I strategically and systematically go about doing so. Because clearly it’s definitely not enough to just earn slightly more than your real hard costs, right?
(Without having some type of proven income producing plan in place.)
Your gross front or long term back end profits at some point have to consistently produce more than enough real bankable margin(s) for you and I to continue running the business or service. Otherwise it’s ultimately going to collapse.
Which is why you’re being hounded to at least test some sort of value driven common sense marketing strategies and tactics. before it’s too late. Hopefully this proven train of thought definitely makes sense to you. On some level, correct?
This Strategy Definitely Proves Systematically Scaling A Small Business Or Service Without Venture Capitalist Calling All The Shots Is Not Rocket Science!
Ladies & gentlemen, (and therefore by extension!) All fellow profit seeking entrepreneurs. Take a closer look at the featured image for this particular blog post. And think about the ongoing journey for a really great tasting bottle of wine. 😀
And think about “how” different individuals consistently come in contact with it. And by extension how many potential long term repeat customers can be systematically and relatively inexpensively created.
As a direct result of doing so. Now you should have at least a few, (hopefully more!) Relatively simple, non traditional marketing strategies and tactics for at least initially moving off center in a potentially profitable way. Don’t you agree?
Somewhere Along Each Touch Or Initial Entry Point! (Is A Potentially Profitable Marketing Opportunity Waiting To Happen!)
So in the case of strategically marketing/promoting your local, non franchised, non venture capital financed winery business. 😀 First think about how many different, local industries or professionals.
Definitely love drinking great tasing wine. And how many occasions involving friends, family or colleagues. They consistently do so.
So you or your major competitors approach a few local, semi high profile commercial real estate brokers. And to initially start with. And maybe test allowing some of the top residential and commercial leasing agents.
Who routinely facilitate leasing the more up scale residential townhouses or commercial office spaces in your local area. Allow them to systematically pass out some of your best, market tested, extremely time sensitive discount coupons to their current and future clientele.
(And be sure and ethically reward them. By allowing them to initially sample any two mid level dinner wines of their choice. Either initially at your actual hard cost. Or free once or as soon as they establish the fact they can consistently generate first time customers for you or your major competitors.
Simply from passing out your market tested, extremely time sensitive gift baskets.
Ladies And Gentlemen As Soon As And As Often As You Possibly Can! (Establish As Many Mutually Beneficial Joint Venture Relationships As Possible!)
Because these potentially profitable partnerships literally hold the key and are you or your major competitors strategic springboard to the very next level or two.
Think about the marketing chain of long term exposure possibilities. A semi to extremely high profile commercial broker and leasing agents.
Drops off one of your or your major competitors, best market tested, extremely time sensitive first time customers discount coupons to one of their newest or long term tenants.
Start Strategically Thinking Well Beyond Your Ideal Customer Or Vendors Very First Purchase! (And You’re Definitely On The Road To Discovering Your Marketing Pot Of Gold!)
Which means at least some of the tenants current and future employees. Their current and future vendors. 😀 At least some of their residential neighbors, their bestie, relatives, siblings, in – laws, spouse and or live in significant other etc.
All in some way or another inexpensively get constantly exposed to you or your major competitors great tasting wine.
And by extension. Other extremely great tasting beverages. 😎 Profit seeking entrepreneur. Is this a proven marketing/lead generation process you can definitely live with or what? 😀
And you the odds are extremely good. A certain percentage of them. Will definitely want to become at least first time customers too. Especially if they are ethically bribed or rewarded in some way for doing so.
The More You Are Open To Embracing Previously Untapped Marketing Possibilities! (The Faster You Or Your Major Competitors Can Leverage Them Going Forward!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
