Why Successfully Building Your Brand Is Definitely Not About Having Deep Pockets! Part Two
Quickly picking up where part one left off. Ladies & gentlemen successfully building your brand. On or offline BTW. Is less about “how” deep your individual pockets are or aren’t.
Still don’t believe me? Are you so deeply committed to your extremely limited way of thinking. You’re actually willing to put your money where your mouth is?
You 100% of the non traditional marketing strategies and tactics. I’ll not only strongly suggest. But after your costs are recovered. (If they are in fact ever recovered. 🙂
And I get to keep 100% of any and all front and back end gross profits. (Fair enough entrepreneur? 😀 ) Somehow I didn’t think you were quite so married to your profit repelling way of seeing potentially profitable situations.
Are you finally ready to start proactively embracing these types of, all too common, previously untapped marketing opportunities?
This Is What Makes Building A Small Business Fun And Potentially Profitable!
More than likely, your immediate or surrounding areas has some hospitals which have female nurses, certified female nurses assistants and female doctors, correct? 😀 And best believe.
Instead of your bubble bath company or your women’s cosmetic distributorship. Constantly, (more like systematically!) Wasting a ton of money. On outrageously expensive, dismally performing, traditional add campaigns.
In the ritzy popular women’s magazines. Or on 30- 60 second local prime time radio and TV ads etc. Instead, “why” not at least inexpensively test the following. Potentially profitable marketing strategies and tactics.
(Or better get. You 100% finance the marketing strategies & tactics I’ll help you set up. And as soon as you recover your initial front end investment. I’ll bank all, if any of the front end and long term back end gross profits too!
Since you’re so convinced these sort of proven marketing strategies or tactics can’t or won’t work for your specific business, product or services. 😎 Any takers?
Why Successfully Building Your Brand Is Definitely Not About Having Deep Pockets! Part Two
Since The Vast Majority Of Your Independently Owned Offline Business Owners Or Service Providers Don’t Bother To Strategically Power Network! (Be Or Become The Exception And Watch Your Long Term Gross Profits Soar!)
So “what” do you think will start happening when at least a few offline, local stores and or reputable associations which semi target local nurses. Starts offering you or your major competitors, most popular bubble bath packages.
As an advantageous upsell or right at the point of purchase (POP) product. At an attractive, market tested discounted price of course. Which covers your actual hard cost. But still compels X% of the local ladies who either.
A.) Visit the store on their own. Including local walk-ins.
B.) Or an acquaintance/existing customer of the store drags a friend or co-worker with them to you or your major competitors store.
C.) Or local opt in subscribers of some of you or your major competitors top JV (Joint Venture) or top cross promotional partners etc.
They get offered your popular bubble bath product, at a market tested discounted price. Rest assured ladies & gentlemen. A certain percentage of them will not only leap at the chance to purchase your incredibly popular product at an attractive discounted price.
But a certain percentage of them will be constantly sharing it all over their social media accounts too.
And Who Doesn’t Want To Feel Like They’re An Ultimate Insider Too?
Plus consider this potentially profitable, long term marketing/promotional strategy too. Make sure you gift each female employee of every local JV or cross promotional partner.
As swell as the top male employees of these companies too. Because they may have wives, live insignificant others, girlfriends, daughters, sisters, moms or aunts.
Who would absolutely love to sample one of your most popular products. Provided of course. They’re not already customers and huge fans. 😀
But of course you have to add a market tested twist of course. Or you or your major competitors run the risk of perpetually leaving money on the table. 😀
This Is How And Where You Strategically Use Prospect And Customer Segmentation To Your Ultimate Advantage!
So each of the previously mentioned categories has and gets a choice. They can bring their extremely time sensitive, discount coupon to you or your major competitors store.
They come alone. And they only save 5-10% off the current retail price of your bubble bath or product X. Not an incredibly appealing offer, now is it? 😀
However, simply for dragging a friend whose at least 18 with them. Before your ten or X day expiration date window expires completely worthless. (If at all possible ladies & gentlemen. Do not extend your expiration date beyond ten days.
Because the longer you stretch it out. The less effective it becomes.)
And if you can add some type of opt in email component to your on or offline marketing strategies and tactics. You have a proven and inexpensive way. Of keeping in contact with your ideal prospects and customers.
Which means at least inexpensively testing. Offering some type of attractive free drawing offer. This will attract and compel your ideal prospects and customers. Who aren’t currently on your list. To do so in droves. (And that’s what you want, is it not?)
This is “why” the ultimate insiders say. Successfully building your brand. Has little to do with “how” deep your pockets are. Any questions?
Ladies And Gentlemen Please Don’t Talk Yourself Into Believing You Need A Ton Of Money! (In Order To Get Started On The Right Marketing Or Promotional Track!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
