(Just Like The Mega Successful Seven And Eight Figure A Year Earners Do!)
As you or your major competitors previously discovered in part one of this ongoing series. Former real estate investment information marketer and publisher Dave Del Dotto.
(Some often referred to him and others in his industry as real estate investment evangelist. Because their outrageously popular and extremely profitable 30-60 late night/early morning cable TV informercials were constantly all over the airwaves.)
Dave and others were able to create opportunity on a massive scale. By strategically marketing and publishing all types of information based products and services. (Including several best selling books BTW.)
And as his publishing companies marketing & promotional skills continued to improve. So did the opportunities to dramatically increase both his initial front and long term back end income producing opportunities. Who else is up to discover “how” he actually did it?
How Do You Define Income Producing Assets And Or Resources?
Dave’s primary cash flow system home study course. Which at his companies peak routinely sold 1,500 courses a week. Typically for $287 dollars. (I’ll let you do the math. 1,500 x $287 = a weekly gross income of $430,500 dollars. 😀
Minus his toll free 800 number costs. The costs of his ongoing staff. His monthly commercial office space leasing costs.
Plus the cost to buy the cable TV air time. (And remember we’re talking only one of his multiple streams of income generating assets.)
He also generated income from his mega best selling books. At his companies peak. Dave also had an offline database of 1.75 million. Plus a separate database of 10,000 nationwide investors.
Who had indicated they have anywhere from $10,000 – $2 million dollars in readily available cash or credit. They will make available to Dave’s steadily growing student/customer base.
And partner with. For a percentage of the ongoing and future resale gross profits. These sophisticated men & women. Could pledge both their readily available business credit. Their money. Or their real world, real estate investment expertise.
And be paid either consultant fees or equity based compensation.
Being A Creative Thinker Definitely Helps You Create Opportunity For Others And Yourself As Well!
As a direct result of Dave’s mega best selling author status. He quickly became a much sought after, nationally recognized keynote speaker. Which meant his booking agent could now easily ask for and receive at least $40,000 dollars for a 60 – 90 minute front end keynote speaking engagement.
And these next few marketing examples are strictly for hypothetical marketing illustration purposes only. Since Dave can now easily command top tier keynote speaker fees.
He will also simultaneously set up potentially lucrative JV (Joint Venture) arrangements with the organizations he’s being paid to speak for.
This Is What’s Meant By The Positive Snowball Effect!
First.) Each keynote talk Dave gives. He’ll not only pay or arrange to have it audio or video recorded. But allow the organizations to either sell it outright. And keep 50 – 80% of the gross front end profits.
Provided they allow Dave to give the attendees of the 1-7 day events. A free 90 day, (three month) trial subscription to his incredibly popular paid monthly newsletter.
This way his extremely marketing savvy publishing company systematically builds his database even more. For literally pennies on the dollar. (And not just any list of subscribers mind you. Instead this particular database is not only a database of buyers who attended a high end paid event.
But they also voluntarily signed up for a free three month trial subscription to Dave’s popular monthly newsletter. And clearly a certain percentage of them will upgrade to a paid subscription of some kind.
Are You Starting To Appreciate How To start Creating And Monetizing Various Opportunities?
Second.) Dave could also offer at each keynote speaking event. An extremely limited number of paid 90-120 minute Q & A sessions. Where he’ll offer breakout groups.
A maximum of 20 or X number people or less. And they pay X to ask Dave any real estate investment related questions, concerns, issues or challenges they have.
Of course Dave has each one recorded and professionally edited. And he’ll either sell or give them away as free fast action bonuses worth X. Given away to every person who purchases one of his higher end products or services.
Third.) He can also make the paid attendees aware of his student/customer real estate investors seeking funding network. (The potential lenders can join for free.) Or potential creative real estate investors. Who, even though they lack the necessary funds or proven expertise to complete any of their deals.
It May Not Be Obvious Now! (But The Opportunity For You To Monetize Your Current Or Future Situations Is Just Waiting To be Discovered!)
They can invest $29 or X dollars per month. And gain full access to Dave’s network of potential nationwide investors. Those seeking financing to help fund & finalize their real estate investment deals.
They can list the most relevant details of their deals. And the potential amount they’re seeking. And the investors interested. Can respond and offer a response number they can be reached at and at which specific days and times etc.
Are you starting to better appreciate “how” the ultimate insiders go about creating additional income streams? And “how” you potentially can too?
So What’s Your Specific Game Plan For The Next 90 Days Or Less To Start Creating Additional Income Streams?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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