(If They’re Actually Practicing What They Preach!)
Given the choice entrepreneur. Practically any time you and I or your major competitors can add service providers to your marketing toolbox. You definitely should do so asap. For several reasons.
But anytime you and I can be of real service to your ideal target audience. You potentially open up multiple streams of income producing opportunities.
Both for yourself and other non directly competing vendors. How’s that for win/win?
You Can Definitely Learn A Lot From Certain Digital Marketing Campaigns!
If you or someone did or conducted a fairly thorough audit of your business or service. Would doing so help you or your major competitors uncover some previously untapped marketing opportunities or possibilities?
Say strictly for hypothetical marketing demonstration purposes only. Ladies & gentlemen have you also noticed the literal explosion of marketers who not only teach profitable copywriting in general.
But profitable email copywriting in particular. In other words. These copywriting experts. Who specialize in writing extremely profitable emails for other non directly competing business owners, service providers or start up entrepreneurs etc.
There is an unsatiable appetite learning “how to” write profitable emails campaigns.
And basically becoming an email marketing specialist.
It’s Kind Of Hard To Convince Your Target Audience You Can Help Them Solve A Specific Problem! ( When You Haven’t Actually Solved This Ongoing Problem For Yourself!)
Here’s really “what” I’m getting at. I recently received an extremely time sensitive email offer from an “A” list copywriter. Promoting a paid webinar teaching their audience “how to” find their very first paid email copywriting clients.
Even if they virtually have little or no previous real world experience. And they/we see power testimonials from current & past students. Some of whom are consistently earning anywhere from $3 – $20K per month. (More power to them BTW.)
Writing emails which consistently earn impressive money for their clients. But here’s what’s rather curious about a staggering 90 – 97% of these students/aspiring copywriters.
For whatever reasons. Even though the vast majority of them are constantly using ice cold email pitches to to complete strangers to try land brand new first time customers and long term repeat customers etc.
Very few are strategically building their own opt in email list of laser targeted subscribers/potential future first time customers and long term repeat clients. Business owners or service providers they can use value driven follow up email drip campaigns to keep in touch with them.
And systematically make offers to them.
Proactively Using The Service Provider Approach Is An Inexpensive Marketing Strategy! (You Simply Can’t Afford To Ignore Or Further Neglect!)
Clearly some of these aspiring email copywriting students are proactively building their own opt in email subscriber list. But for whatever reasons the vast majority of them are not.
So imagine if you signed up for an aerobics class. And your instructor(s) were clearly 30-60 pounds overweight. 😀 How much of a confidence builder what that be?
Ladies & gentlemen would you buy a hair grow product from a bald headed sales rep? 😎 They don’t have or utilize their own target centric lead capture pages to systematically build their own list.
The sample lead capture pages being featured via the link. It’s simply to demonstrate to you the type of lead/sales capture pages currently available for you or your business or service.
Using Aweber, my paid email service provider of choices. Landing/capture page/sign up form creation software.
Providing Potentially Bank Account Filling Service Is Definitely Not About How Big Your Current Or Future Marketing Budget is!
And obviously if a large percentage of these students are not proactively building their own list. That probably also explains why a ton of them are not using one of the many of the reputable, paid email service providers as well.
So my $64,000 thousand dollar burning question is this. How assured would you be? If or every time a complete stranger reached out to you on of offline.
Suggesting or just plain soliciting you to pay them X amount of dollars of per per single or X per email series they write for you. And they don’t even have their own paid email account set up. Or they don’t or aren’t building their own opt in email list. 😀
Using free or paid landing or squeeze page software to do so. This is “why” some profit seeking service providers definitely make you wonder. If they really practice “what” they preach. Has that thought recently or ever crossed your mind too? (Just saying.)
You Definitely Don’t Have To Show Over The Tops Results! (Just Be Able To Prove You Are Practicing At Least Some Of What You Preach!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.