Who Else Wants To Know How To Leverage Your Marketing Costs?
(Especially When Your Traditional Advertising Costs Are Going Through The Roof!)
Would or do you have a problem discovering how to systematically leverage your ongoing marketing costs into more and more front and back end revenue?
Sadly, the vast majority of business owners and service alike. They laser focus on how to create virtually all of their gross profits on the initial front end of their sales funnel.
Of course it definitely makes sense for you and I to do so. However, the vast majority of these aspiring entrepreneurs all but neglect the potentially lucrative back end component to their business or service.
Hopefully this way of thinking doesn’t describe you does it?
Who Else Definitely Wants To Know How To Increase Sales Revenue? (Without Having Direct Or Indirect Access To Tons Of Money!)
If you’re looking for an overall marketing/promotional theme. Basically as a starting point for at least inexpensively testing your various marketing strategies and tactics.
Think of “how” many potentially profitable ways you can use each dollar invested in advertising, marketing or promotions of any kind.
As you do. You or your major competitors will ultimately begin to both realize and appreciate can invest your same amount of dollars in various non traditional marketing strategies and tactics.
But consistently generate 300 – 700% more bankable marketing leverage. Or sometimes generate it for literally pennies on the dollar.
Would You Have A Problem With A Strategic Partnership Like This? (Or Something Similar?)
Say strictly for hypothetical marketing illustration purposes only. Let’s say you had been investing a bare bones minimum of $15,000 dollars a month. Or dismally performing traditional advertising campaigns.
Instead of just paying for an outrageously expensive quarter or half a page ad in one of the most read local newspapers. Suppose your business sells baby furniture and accessories.
And your ideal customer, (primarily local men & women and fairly young couples.) Who have or are expecting their first or second kid.
And their ideal customers total lifetime customer value metrics are. Anywhere from $300 – $10,000 dollars gross. Give or take over the next five to seven year period.
You notice one of the local, non directly competing businesses are non franchised photography studio owners. These single or married parents and in some instances grand parents. Love taking endless picture of their kids or grand kids, correct? 😀
So why not inexpensively A/B split test two different lead generation approaches in one of the most popular local throwaway guides. Running a quarter page ad initially. Promoting a free drawing.
Where the 1st grand prize winner for split test ad “A.” Wins a state of the art, extremely high end baby crib. And split test “B” ad. The first grand prize winner wins $2,500 or X amount of dollars worth of high end free photography photos.
Entrepreneur Don’t Be Afraid To Get Creative In Order To Better Serve Your Target Audience!
First of all think about the long term opt in email list building possibilities. You know at least some of the locals will definitely want to win either first grand prize, correct? 😀
If there is a noticeably large difference in responses for the two free drawing list building approaches. You now increase the size of the winning ad approach. By purchasing a half a page ad in the same or other popular local throwaway guides.
But the runner ups for both free drawings. They all get, (in an ideal situations!) Extremely time sensitive discount coupons. And you or your major competitors make them an extremely time sensitive offer.
And even though they didn’t win the 1st grand prize. You ethically bribe them to drag a friend with them to you or your major competitors store. Whose at least 18.
You or your major competitors will definitely do some business. And the best part is. You won’t have to waste a fortune on outrageously expensive traditional ad campaigns.
Having Your Very Own Opt In Email List Definitely Gives You Some Potentially Profitable Marketing Options!
Remember, no matter “how” many of your subscribers open your initial follow up email. Inviting your subscribers to drag a friend with them. (Not everybody will open your follow up message, correct?)
So you send the remaining subscribers an additional follow up message. Testing a different subject line, correct? 😀 And again, so many, (but definitely not every subscriber!) Will open your message(s), click on your link(s.)
And drag a friend with them whose at least 18. Instead of the typical front end marketing. advertising or promotional costs. Will usually be 80% and up.
And the remaining X% equals your gross profit. However, once these profits are generated as a direct result of a revenue driven follow up email (drip) campaign. Now you or your major competitors gross 60-85% and the remaining balance goes to your out of pocket cost.
Are you starting to appreciate how to leverage your ongoing marketing cost? If so get started.
Are You Ready To Start Leveraging Your Ongoing Marketing Costs?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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