You Start Effectively Utilizing The Power Of Endorsements! Part Two
Ladies & gentlemen. You can continuously toot your horn as loud and long as your heart desires. Or you can try and scale up by allocating a ton of money into hit & hit traditional ad campaigns.
If both your patience and pockets are deep enough. You might ultimately be successful to some degree or another. But you will definitely have your ongoing expenses.
On the other hand. You and I could and definitely should start embracing start embracing, (asap!) The power of endorsements. Because who has neither the time nor money to waste, right?
There Is Absolutely Nothing Wrong With Embracing And Utilizing Your Various Marketing Assets And Or Resources!
There must be a pretty darn good reason “why” they say a picture (or a video!) is worth a thousand words, correct? 😎 I mean which is more convincing to you? Someone screaming (at the top of their lungs!) About “how” great their business, products or services are?
Or a power testimonial video like the one directly below. (I agree! 😎 )
So How Do You And I Build A Bankable Brand Without Going Into Major Debt First?
(This is strictly for hypothetical marketing illustration purposes only.) Let’s say Janice runs an incredibly popular, local hair and nail salon. And her clientele is fairly upscale income earning local women. From literally all walks of life.
And each day a group of local semi to mega influential ladies gather at Janice’s shop. To either get their nails or hair done. Or both.
And let’s say my independently owned retail jewelry store is located two suites down. In the exact same, popular mini strip mall. Rather than continuously waste a fortune. On those outrageously expensive.
Not to mention dismally performing local radio, TV or billboard ad campaigns etc. Instead I or one of my major competitors allow Janice first. Then her current and future staff members to purchase.
Both an extremely eye catching diamond studded necklace. Which typically retails for $2,000 or X amount of dollars. Both she and her staff get it at either my actual hard cost. Or just X% above my actual hard cost.
Plus an extremely eye catching pair of diamond studded earrings. Which routinely retail for at least $650 or X amount of dollars. Provided both she and her current or future staff members join my opt in email list. They get both at cost.
Are You Ready To Put Your Viral Word Of Mouth And Mouse Buzz On Marketing Steroids? (For Literally Pennies On The Dollar!)
Ladies & gentlemen. What do you think a certain percentage of the locals who visit Janice’s shop daily. Will definitely want to know? And whether Janice or any of her staff actually ever directly endorses my bling or not. The fact that both she and her current and future staff members are constantly strutting around with it on.
That’s a major thumbs up. Is it not? 😎 And clearly some of her current, future (and even past customers!) Will definitely want to be hooked up too, correct?
Entrepreneur, please tell me you’re definitely starting to better appreciate the power of endorsements? Be they direct or indirect.
How Fast Do You Wanna Scale Your Business Or Service?
P.S. Now as is customary during this part of our with it on. show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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