Effective Lead Generation Begins By Knowing What Your Ideal Customer Wants!
Entrepreneur have you ever known any very successful professionals of any kind. Who either owned or rented a really nice house, condo, apartment or townhouse etc. In a great neighborhood. Who didn’t have some really nice furniture to go along with it?
Usually their home or apartment is pretty sharp, right? So it you’re wondering (right about now!) What “if” anything, any of his has to do with implementing some type of market tested lead generation strategies or tactics. Please continue reading. Because the remainder of this particular blog post.
Just might mean the long term difference between continuous struggle. Or finally or initially breaking through to the very next level or two. Is discovering that worth investing some of your extremely valuable time?
Your Potentially Profitable Lead Generation Techniques Come Second! (After You Discover What Your Ideal Customer Wants!)
In other words ladies & gentlemen. (Try not to put the cart in front of the horse!) So let’s say you’re either the sole or co-owner of president of marketing. For one of your areas most successful, non-franchised retail furniture stores.
Sure you could probably justify spending another $40-$60, or X thousands of dollars next month. On more outrageously expensive, traditional advertising or promotional campaigns. And of course, you do realize and appreciate on average, your ideal prospect needs to see you or your major competitors ads.
Anywhere from 7-21 times, possibly more. Before your ad campaign even registers in their conscious mind, correct? hopefully you agree this is an awful lot of money to keep up this type of all too typical approach.
‘What” if you and or your major competitors started systematically leveraging, both your current and future customers. Plus getting either direct or indirect access to their professional or personal inner circles. And consistently doing so for literally pennies on the dollar.
Surely such a potentially profitable approach would at least be worth inexpensively testing. Don’t you agree?
This Is How And Why Strategically Leveraging Your Ideal Customers Professional Or Personal Inner Cirecle Definitely Makes Sense!
First of all. One of your ideal customers or prospects enters your store. And they can’t help but notice the huge sign or signs you have strategically placed throughout your entire store. It’s promoting, what else? Either your monthly or quarterly free drawing offer. And your lead capture page. Is similar to the (sample one!) Featured just below.
(This particular marketed tested strategy is also referred to as power list building 101.)
Effective Lead Generation Starts By Knowing What Your Ideal Customer Wants!
Entrepreneur This Is Your First Major Step Towards Gaining A Huge Long Term Marketing Advantage!
(Strictly for hypothetical marketing illustration purposes only!) Let’s play with some numbers and be slightly conservative with our projections. (fair enough?) Let’s on average, about 1,200 locals visit you and or your major competitors store per month. A little more during the summer. And slightly less during the winter months. (especially if there are any major snowstorms.
And here you or your major competitors are promoting your monthly or quarterly free drawing. And let’s say o average, at least 800, (or X number of) prospects join your least per month. So over the next 3 months/90 days, give or take.
Your opt in email list has grown by an additional 2,400 subscribers. And ultimately 200 of them, (for whatever reasons!) They decide to unsubscribe. So, you’re only left with 2,200 subscribers.
Now the fun stuff potentially begins. Because now you send them an email. Informing them, even though they didn’t with this month’s or this quarters 1st grand prize. They did win an extremely valuable, (albeit!), an extremely time sensitive second prize valued at X.
Simply for dragging a friend with them. Whose at least 18 of course. For an extremely limited time, they automatically save X. And you or your major competitors ethically bribe their friend(s) for joining your opt in email list before they leave the store. (Scarcity absolutely works ladies & gentlemen.)
Strategic Follow Up Definitely Helps Further Separate You From The Rest Of The Pack!
And you can (and definitely should!) Turn right around and re-email the X percent of remaining subscribers. Who for whatever reasons didn’t open your first email. (This is called strategic segmenting BTW.
Just as a general rule. You should A/B split test using a completely different “subject line.” Make sure it hints at or specifies the “what’s in it for me?” angle. And you’ve probably got a winner.
But it all definitely start with knowing “what” both your ideal prospects and customers want. my friend, that’s the powerful key, (and or secret if you will!) To consistently implementing, potentially profitable lead generation strategies and tactics. Any questions?
Please Don’t Or Stop Underestimating The Potential Profit Generating Possibilities Of Targeting Your Ideal Prospects With High Perceived Value Free Drawings!
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