How To Become A Lean Mean Online Copy Writing Machine!
(And Write So Some Of Your Very Best Long Term Repeat Customers And Clients Definitely Take Notice And Spend More Money Now!)
Who else wants to quickly discover seven little known online copy writer secrets, the ultimate insider’s use to create super attention grabbing, client centered copy, that attracts your best customer and clients to you like a magnet!
It’s your job as an effective copywriter to always stress and lay out in as simple detail as possible, how your business, product or service benefits your intended prospect.
Which means, in order to truly generate, effective copy writing, you really have to really know and understand, your ideal prospects major concerns and or issues.
And it doesn’t matter what form that your marketing material takes! Be it a business card, index card, post card, website, blog, lead capture page, on or offline sales letter, yellow page ad, display or classified ad etc.
You need to quickly convey to your reader/prospect how your product or service solves or addresses their main problems and or concerns. So with this as a back drop. Be sure you follow these seven simple online copy writing secrets, and you are well on your way to becoming a lean mean online copy writing machine.
Introducing Seven Simple Copy Writing Secrets That Will Explode Your Long Term Profits Now!
1.) Step # one. Before you begin creating any type of marketing piece, imagine there is a desk ( in your room), which belongs to your best customer. Translated: This is your on or offline sales letter/marketing piece of some kind.
Now stop and think for a moment. What type of personal things do most people keep on their desk? ( Meaning – what’s most important to them?) And this is the perspective you always attempt to write from. Theirs not yours.
Translated: You always start by grabbing and holding your prospects short( attention span) by always using an attention grabbing “What’s in it for me?” Main market tested power headline as your opening.
And always surround your main power headline with “quotation marks”. ( Especially on your post cards, index cards, display & classified ads, on & offline sales letters, yellow page ads, websites and highly targeted lead capture pages etc.
(Very important note: You only use the quotation marks in your main power headline(s), after you have discovered -through A/B split testing-, which main power headline, consistently produced the best overall response rate!)
Why? Because the overwhelming statistics prove, (for some reason) your best client centered market tested main power headline surrounded by quotation marks increases your readership (on average) by a whopping 300%! Any questions? 😎
It’s Definitely Worth Investing In Improving Your Copy Writing Tips!
2.) Step # two. Begin to describe the important basic things your ideal customer would have on their desk.
Let’s see, they’d have pictures of their spouse (or significant other), their kid(s), maybe some certificates and or licenses they may have received etc. And basically any other items which are of importance to them!
Translated; load the bulk of your body copy up with benefits, benefits and still more benefits to your end user. If you’re using a post card or index card, or lead capture page or on or offline sales letter.
Maybe use 3-5 of your most potent client specific killer bullet points, to convey your most powerful benefits you offer them.
The previously mentioned concept is extremely important for you to grasp, if you truly expect to develop the skill of effective money making copy writing.
Introducing Your Instant Step By Step Ready To Use Copy Writing Success Layout Template…
Here is your basic four point copy writing success layout template format:
1.) Your main “What’s in it for me?” client centered market tested power headline goes here. (Surrounded by quotation marks. After your A/B split testing is complete.)
2.) Your body copy, (loaded up) with 3-5 specific client centered killer bullet points go here.
Statistics prove, using an odd number of bullet points seem to work best! (Don’t ask! 😀 )
3.) Your all powerful final call to action, “CTA”, (or your all powerful ) Iron clad Money back guarantee goes here.
By final call to action. You stress (here) after you’ve laid out your advantages throughout your body copy, why your prospect needs your business, product or service now! Your final call to action directs them to do one of three things asap:
Make Sure Your Copy Writing Tips Lead Your Prospects And Or Customers To Their Very Next Step Or Two!
A.) Call you or one of your specially trained staff/specialist now! To receive your free one on one personalized 30-60 minute power consultation valued at X! List Building 101.
B.) Go ahead and order now! So you can start receiving and enjoying the benefits of your product or service now!
C.) Or go to your state of the art website, and or WordPress blog into order to opt in to your list, to receive your powerful free, lead generating, how to problem solving information product/service.
A.K.A. proven Direct Response Marketing/Power List Building 101.
D.) Always end your on or offline sales letter, post card, index card etc. With your all important P.S.
Start Implementing The Simplest Copy Writing Tips First!
Restate or stress once again another major benefit of how your business, product or service solves or addresses one or more of your prospects main problems, issues or concerns.
PS. If you happen to write copy that is rather verbose (wordy) like this author does. Try (really hard) not to have any of your paragraphs more than three-four sentences long. Even have a few that are just one sentence long.
Never have a blob of five to ten sentences all running together in one continuous blob of copy (on or offline.) It’s too hard to read and your prospects will simply not bother!
Break up rather verbose copy, by using short two -three sentence paragraphs. Tests have shown this makes your text is a lot easier to read. And it looks less intimidating.
One Of The Quickest Ways To Destroy Your Chances For Long Term Success Is By Writing From Your Perspective And Not Your Prospects!
One of the absolute best ways for you to discover how to master this simple (yet highly effective) art of money making copy writing is by following these four simple basic copy writing tips.
3.) Step # 3. Now start to describe the various things aforementioned items that you find on your best customers desk. Translated: Always write from the you, your perspective.
4.) Step # 4. Now suppose that you come across a picture of yourself , or your spouse or your kids on your on your best customers desk. What should a wise marketer do?
Immediately, ask yourself, “What is that picture of my spouse doing on my best customers desk?” Because it doesn’t belong there! Stop! Remove it now!
Translated; Always write from your intended targets perspective and not yours!
5.) Step # 5. What that last tip is trying to convey to you is simply this. Whenever you create any type of marketing material of any kind, (especially) that’s written.
Do not write from the I, we, me perspective! It’s boring! And worst yet, it repels your intended prospects!
6.) Step # 6.Go back over all of your marketing materials and take out all of your self centered copy and re-do it!
Replace all of your I, we, me copy with the eye catching, customer centered you & your copy!
Always write from the customer centered you & your perspective. This type of copy attracts your clients to you like a magnet! They’ll take notice and pay more attention to what you have to say and you’ll make a lot more money as well.
7.) Step # 7.Pretend that every time you use an I, we or me line that your being penalized $10,000 dollars!
Because in a sense you are being penalized! Your prospects basically ignore your message and you don’t make as much money as you could! I, we, me copy is about you and not about your prospects.
Your Customers And Clients Absolutely Love Unannounced Bonuses …. So Be Sure You Use Them Often…
Bonus tip # one: Never forget!
Your ideal prospect/customer is a glorified myself sandwich and a me burger! They are only concerned with how whatever you have benefits them! Period!
Bonus tip # two:
Your ideal prospects could care less about how much (think) you know, until you prove to them how much you care (about them!) And they’ll quickly determine this by the perspective you consistently write from!
So get over your desire to constantly bore them about what you do! Instead, concentrate on telling them how whatever you have helps them solve their problems and or concerns!
And always use some type of “Direct Response Marketing“ to do it! And be sure that you sprinkle your copy with the twelve most powerful words in copy. And make sure you read copy blogger!
As you get better at this incredibly simple writing exercise, you will in no time flat, develop into a lean mean (money making) online copy writing machine.
And watch both your response rates and your sales conversion rates soar! As always, if you got any value out of this post, please tweet this or Google Plus it! Thanks!
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