You Talk About Income Generating Activities! (Which Truly Are Evergreen!)
Both you and one of your local district major competitors runs a popular women’s disttribution fragrance business. And even though your monthly or quarterly budget may actually budget for it.
Practically every time you allocate for a half or full page spread in one of the popular women’s glamour magazines.
At the end of the day, what do you really have tom show for it? On the other hand you’d like to at least test somew non traditional income generating activities of some kind.
And try and get some of your popular lower and mid level fragrances. Sampled by local women of influence. And strategically leverage both their professional and personal circles of influence.
For literally pennies on the dollar. Sound like a plan or what?
Entrepreneur Don’t Keep Over Complicating Your Potentially Profitable Marketing Process!
So here’s “how” and where you or your major competitors will initially begin your initial marketing/promotional campaign.
You’ll approach a popular and local women’s shoe store owner. And let’s she has four other employees. Two full time and two part time.
You’ll gladly let all five or X number of ladies sample a free fragrance of their choice. Whichever one the they choose.
They automatically a free 32 oz. sample. Which is an X dollar value. Now all five of them will constantly be interacting with the store customer base, correct?
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Thank Goodness You Can Always Strategically Take Things To The Very Next Level Or Two!
The first X number of customers per day who spend over X. As soon spend over or X and get their reciept.
They immediatel present it at your in hose make shift booth. And hopefully much to their surprise.
They get a free sample which is slightly smaller than your typical 32 0z. bottle size. S you know at least a certasin percentage of them will definitely be all over social media spreading the word, correct?
Plus each day. The first of “if” any customer spends over X. They automatically a free 64 oz. fragrance o their choice.
Rest assured word will quickly spread both on and offline about the local women shoe store who’s ethically bribing their most loyal customers.
Plus at least some of these same customers will also be receiving some market tested, extremely time sensitive “bounce back” offers as well.
This Is How You And Or Your Major Competitors Ethically Bribe Your Most Loyal Customers! (For Literally Pennies On The Dollar!)
Think about the long term numbers for just a second. Initially starting with just one day. The first of if any customer spends oa bare bones minmum of X.
She gets her choice of a free 64 0z. bottle france. This represents five per week, right?
Or twenty in a typical four week month. Or twenty five in a five week month. And each of these micro influential women all know at least 25 other local ladies, do they not?
And on average about 30 or X% of them are probably becoming first time customers within the next 60 or X number of days or less.
(Who needs fancy and outrageously expensive glamour magazines, right?) How’s that for income generating activities or what?
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