Why Some Types Of Mass Marketing Campaigns Are Outrageously Successful!
Ladies & gentlemen as a general rule. It’s definitely not advised that you waste a ton of money on any type of so called mass marketing strategy and or campaign.
Because typically at best your overall results are dismal. And it’s also basically a one and done type of promotional process.
Because the moment you stop funding it. You probably already realize. Any and all of your previous forward momentum stops.
And you’re basically back to square one. Not recommended, don’t you agree?
Wanna Know How To Increase Sales Revenue Without Constantly Writing Outrageously Big Checks? (Just Like The Ultimate Insiders Do!)
Most “if” not all of you recognize the iconic figure featured as the main image for this blog post, correct? It’s none other than mega best selling author, entrepreneur and peak performance coach and mentor Tony Robbins.
That particular image was taken from his most recent Linkedin header profile. But what some of you may not know or totally appreciate is this. Way back, (literally at least two decades ago or more!) When Tony was just initially starting out.
He hadn’t written any national or Internationally best selling books just yet. He wasn’t a household name. And wasn’t one of the highest paid keynote speakers in the world yet either.
And he didn’t easily command massive front end speaking or appearance fees of $250,000 dollars or more.
Long Before Mega Best Selling Author Status!
And none of the major TV or nationally syndicated radio show hosts weren’t bending over backwards constantly trying to get him to be a quest.
Long before any of that happened.
Before Tony could announce he was holding a paid live seminar and within 45 minutes or less be completely sold out etc.
This is when he was pretty much still part of a massive pack of aspiring entrepreneurs. And then…. Enter multi billion dollar direct marketing icons Guthy- Renker.
You know, the group which also builds multi million dollar brands or helps multi million dollar brands become worth tens of millions or hundreds of millions of dollars.
Or in the rare case of Tony. A multi billion dollar worldwide brand. The experts over at Guthy -Renker saw Tony definitely had the charismatic secret sauce. So they strategically bank rolled his ascension to the top. (And boy has their investment paid off big time.)
All told over the decade or two where they heavily promoted Tony and his educational programs. Rumor has through their 30-60 minute infomercials.
Don’t Or Stop Constantly Complaining About What You Don’t Currently Have! (And Instead Laser Focus On Maximizing Your Current And Future Assets And Or Resources!)+
And helping Tony secure highly coveted national TV and radio time etc. And also spending, (more like investing!) a fortune to have full page articles written about Tony in some of the most influential entrepreneurial based magazines etc.
And paying big money to have one or two sided, index type of lead generation cards as inserts in other influential newsletters etc.
All told the final tab was easily in the area of a couple of hundred million dollars. (Give or take.) Hopefully you’re starting appreciate “why” certain types of mass marketing campaigns are outrageously successful. Hopefully you can better appreciate “why?”
So How Do The Ultimate Insiders Leverage Mass Marketing Without Investing A Nickel Of Their Own Money?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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