Three really simple ideas to increase sales now! Part Two
As you previously discovered in part one of this series about “three really simple ideas to increase sales now; it really isn’t that hard to increase your gross sales revenue. However, accomplishing that alone, may not be enough to carry the day, if you don’t keep your spending under control as well.
And as far as proactively using any given surefire marketing strategies and tactics to steadily increase sales, there is positively one rarely used mega proven low cost, high powered market strategy, that simply keeps them coming back!
Powerfully Creative Low Cost Ideas To Increase Sales Right Now!
Just to follow up on the last power marketing concept mentioned in the previous paragraph, and that would none other good old “customer good will!’ and any serious small cash starved struggling small business owner and or service provider, should be relying on as often as possible! Because it pays (both) short and long term dividends!
Case in point: there’s the incredibly powerful story about the savvy landscaper, who had a fairly brand new customer, whose was about to go out of town for an extended three day weekend (Friday through early Sunday evening), and were busy getting everything together. They happen to mention during casual conversation, the rather steep fees there (were only) to glad to pay to have their two extended family members ( two totally adorable poodles) stay in the kennel.
While they’re away. Hearing this (and far more importantly) recognizing this powerful potential marketing opportunity! The savvy landscaper mentioned how he had this pre arrangement (with a rather popular) local kennel owner (a joint venture arrangement), and the kennel would only charge them the bare bones minimum for the three day storage & care rate and (in reality) the landscaper picked up the cost of three days worth of food!
The net result was, eventually this couple who lived in an extremely affluent upscale neighborhood, couldn’t help but mention this savvy entrepreneurs incredible act of kindness (aka) extremely well implemented ‘customer goodwill” gesture! And they became regular continuity customers!
Here’s Three More Simple Ideas To Increase Sales Now!
(Of course you realize the following examples, are strictly for illustration purposes only!)
1.) Simple creative idea # : Granted this first incredibly powerful marketing idea really is for the big boys & girls of the retail industry. However, don’t let that fact prevent from seeing the entire overall marketing concept, which is to creatively tap in on previously unused (or previously) unrecognized potential marketing opportunities!
Case in pint; take a look at Sears, Target, Walmart & Costco’s. Guess what they all have in common, besides big ad budgets! They also have really huge parking lots, full of tons of vehicles! Yes so?
Here’s the answer to the so what part. What if any one of those major retailers, hook up with one of the most popular radio stations, and the radio station broadcast “live” from inside the store (for one day), from opening to closing!
And advertised, that every customer that donated just five dollars to some local charity, whose representative(s) would also be present for the entire live broadcast. For every $5 dollar donation, the donor would receive special VIP discount coupon for 25% off their next car repair and or tire rotation etc., from one of the major retailers authorized local dealerships!
Plus, their name would automatically go into a massive power raffle where the grand prize winner would qualify for $2,500 dollars worth of car repairs and maintenance etc., plus, they’d also receive a $50 dollar gas card mailed to them once a month for the next 12 months! Which means, it’s a total perceived value of at least $3,100 dollars! ($2,500 dollars worth of repairs & maintenance, plus $600 dollars worth of gas card coupons!
All that for just a lousy $5 dollar donation! The charity makes out & the retailer gets tons of increase foot traffic to boot! (Oh yea, not to be overlooked! The retailer just built a highly targeted list, to joint venture with other car related products & service providers!
2.) Simple creative idea # two: To help you really start thinking like a savvy entrepreneur, let’s continue this powerful train of thought by piggybacking off that last extremely powerful marketing concept. (Just to see, where it might go!)
Now then, suppose Target decided to host this radio event for three whole days starting on a Friday and going until they close late Sunday evening!
And the local charities reps were there all three days as well! And at the end of it all, Target has generated a staggering $36,170 dollars in $5 dollar donations! Which also means 7,234 people also entered their power raffle, for a chance at winning all of those aforementioned goodies!
But take a look at what else could (so very easily) happen! What if Target or Sears etc,. decided to rent these names out on a per name basis, say $7 dollars per name if you don’t rent the entire list, and the minimum you have to rent is 4,000 names!
Which means they’re looking at paying $28,000 dollars upfront!
Or they save over 65% and just pay $2.50 per mane, simply by renting out the entire email list! And investing just $18,085 per name for access to the entire list!
So one way will cost these other local ( on and offline) car care product sellers & service providers $28,000 big one’s! (7,234 names, email addresses and or physical mailing addresses x $7 dollars per name, with a minimum purchase requirement of 4,000 names equals $28,000 dollars!) Versus paying just $2.50 per name to access the entire list, for just $18,085 upfront!
Which option do you think they’ll prefer?
3.) Simple creative idea # three: Now for those of you (who simply) live to play devil’s advocate! Let’s quickly cool your flame! Because no doubt, your success killing thoughts are probably thinking, what about all the people that might unsubscribe!
So let um! Because guess what entrepreneur? Every subscriber is (either) going to get an initial email, text message and or snail mail postcard, alerting them that once per week, every one one (either) on their email list and or mobile subscribers, have a chance to $2,500 dollars in cash, plus $1,500 dollar in gift certificates, from one of the major power retailers!
But only if their able to receive email or text messages! Not snail mail postcards! So you wanna unsubscribe! Go right ahead! But one guaranteed winner will be chosen every week! Plus, at least twenty people will win a $100 dollar cash card!
And by this entrepreneurs math, that means Sears or Target etc,. still has over $11,085 big one’s in liquid cash, to bribe plenty of potential customers! ($18,085 -$7,000 = $11,085)
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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