Can You Really Afford To Keep Ignoring The Mega Benefits Of Networking?
When you list the proven benefits of being proactive with regards to your marketing/promotional strategies and tactics. Do you also list the many potential benefits of networking?
Or what I actually like to refer to as power networking. Have you noticed ‘how” much easier and far more potentially profitable your current or future business contacts can be or quickly become.
When another key on or offline connection of yours personally introduces them to you. Their initial emotional barriers or resistance levels tend to be much lower, correct?
Systematically Building Momentum Doesn’t Automatically Going The Outrageously Conventional Advertising Route!
Case in point. Let’s take your all too typical, non franchised gourmet coffee shop owner(s.) Have you noticed ‘how’ most of their traditional advertising, usually revolves around them spending money or business credit they may not really be able to afford.
Sadly unless it’s pointed out to them. The vast majority of these profit seeking business owners. Who truth told work extremely hard in their business or service.
But not so much extremely hard on their business or service. So imagine “what’s” gonna start routinely happening to their gourmet coffee shop business or their major competitors business.
When they start strategically optimizing the long term back end profit producing potential of their business.
Thank Goodness There’s No Law Which Says You Can’t Leverage The Front End Of Your Business Or Service! (In Order To Get To The Potentially Lucrative Back End!)
Think about the potential low hanging fruit marketing opportunities associated with promoting to seniors.
And by extension their kids and grandkids. So what “if” you and or your major competitors A/B split the following long term customer acquisition strategies and tactics.
So whenever the most active seniors currently hang out on or offline in your specific area. (Or you might start power networking) with other local, non directly competing vendors who also cater or could start catering to local seniors.
But in your specific case imagine the following long term marketing/promotional strategy systematically unfolding. Let’s say you have an incredibly popular, plastic mug drink you refer to as the “Big Gulp.”
And it currently retails for $9.99 per cup. But in order to prime the pump and get the marketing ball rolling and rolling. They or you initially do this.
You’ve Gotta Be Able To See Or Have A Realistic Idea Of Truly Possible!
Instead of you and or your major competitors charging the seniors $9.99 or X dollars per cup. Instead you not only start them off only paying your strategically reduced price of $2.99 per cup.
Provided they bring the cup back with them each time. But you or your major competitors also power partner with offer local, non directly competing vendors.
So these grandparents can grandfathered reduced prices on local up and coming magicians. So they can book them for their grand kids within a certain age range and under. At a bares bones minimum of savings 25 or X%.
Think about the long term, positive word of mouth or mouse buzz these active local seniors Some of these local seniors are active bowlers, correct? And some of them attend their local church services routinely, right?
Once You Start Systematically Building Momentum! (It’s Literally Hard To Stop It!)
And some of them are extremely active in the community in other ways, right? And they know other active seniors, who have kids, grandkids and in-laws, correct?
Entrepreneur what do you think will gradually start happening as more and more of these local seniors start enthusiastically sharing their photos and videos of the local kids magician they hired.
And get grandfathered in lifetime savings of X percent off. Courtesy o you or your major competitors non franchised gourmet coffee shop.
(You or your major competitors might even sponsor a seniors/bingos night once every six months or so.) And have some really cool prizes via your JV (Joint Venture) retail appliance dealer.
Who’ll gladly finance (sponsor) these events. So when the seniors go back to their immediate circle of influence.
They’ll constantly be bragging like crazy. And constantly spreading the word to other local seniors and those seniors kids and their in-laws etc.
About “how” they can purchaser a great tasting cup of gourmet coffee or the exotic beverage of their choice. And save a ton of money each time they do it.
Plus save additional money every time they purchases cookies, cakes, pies, muffins, pastries or whatever else your gourmet coffee shop specializes in.
Entrepreneur please tell me you can appreciate long the benefits of networking with others long established networks.
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P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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