So What If This Is A Much More Profitable Use For Your Current Or Future Advertising Dollars?
(What Should You Do Going Forward?)
When’s the last time you even attempted to figure out the real results of what your advertising dollars actually generated?
(And no were are definitely not just referring to you or your major competitors initial front end here.) Sadly most aspiring newbie business owners or service providers initially just use the standard (PFA) Pluck From Air strategy to create their first few advertising budgets.
Meaning it’s not based on the total lifetime customer value of their ideal customer or client(s.) Instead hey just randomly pick a figure amount and run with it. That is until they (or you!) hit the wall of marketing/advertising reality extremely hard. And then?….
Wanna Discover How To Advertise Your Small Business Or Service For Maximum Long Term Profitability? (For Literally Pennies On The Dollar!)
Before diving head long into this potentially profitable subject matter. Ladies & gentlemen most of of you have been around and studying successful Internet marketing and promoting long enough.
So by now you’ve heard it said and written many different ways. Go where your ideal prospects and customers already are, correct?
(So as a brief aside. I recently watched this awesome 9 plus minute video by the one and only Roland Frasier.
In it Roland is skillfully explaining “how to” build a business” to sell for maxim profit. Just click the screenshot image below in order to watch the entire youtube video.)
So What If This Is A Much More Profitable Use For Your Current Or Future Advertising Dollars?
Entrepreneur Are You Strategically And Consistently Going Where Your Current And Future Ideal Prospects And Customers Are? (If Not Why Not?)
Case in point. Eve though you can’t see it in the comments section directly below Roland’s video. But you’ll be able to see it was you go over to youtube to watch the actual video. A woman mentioned her name and left the comment “I’m single.”
You can probably guess what her real business or service is, correct? 😎 The point being. You can definitely appreciate the fact she definitely knows “who” her ultimate target market is. And where they tend to hang out, correct?
And now back to our exciting episode. So let’s say you’re the sole or co- owner of a non franchised, retail jeweler business. And one of the verticals, potentially lucrative (niches) you’d definitely like to promote to are local doctors, dentists, nurses CFP’s and CPA’s.
In the case of local CFP’s. You find out which are the most popular directories or local associations they belong to.
And you take out ( initially pay for) a quarter page ad promoting your extremely time sensitive free drawing.
Before You Invest All Of Your Advertising Or Promotional Dollars Into One Advertising Or Promotional Basket! (Diversify By Strategically A/B Split Testing!)
So one of your initial quarter page test ad ads in one of the local directories. Initial test “A” if you will.
You or your major competitors are advertising your incredibly popular, opt in email list building free drawing. Where your two guaranteed 1st grand prize winners.
(One female and one male.) The ladies win a five thousand dollars diamond studded necklace. And the gentlemen win a five thousand dollar men’s Rolex watch.
Of course both pieces of outstanding looking bling basically have an actual hard costs of half or less.)
So in a worst case scenario. You’re out the actual cost of running the ad once or twice. Plus the actual hard cost of your jewelry.
And sample test ad “B” advertises a free drawing advertising the chance for local business or service providers to win three or X number of free quarter page ads.
In reality the directory itself will run the ad. But in reality you or your major jewelry store competitors will actually pay for it.
Who Says Your Advertising Dollars Have To Be Spend On Potentially Outrageously Expensive Traditional Ad Campaigns?
more than likely both ads will help you or your major competitors build your list.
But there are at least a few things after your initial A/B split test ads are run. Which are probably not so obvious to you or your major competitors.
1.) First: Once either test ad proves it is clearly the more successful ad. Then and only then should you or your major competitors now make it your main market tested ad in the directory. Or any other local publications you may decide to advertise in.
2.) Second: Once you’ve market tested the ads. Now going forward. You know exactly ‘what” to say in future ads for your initial A/B split test. Test ad “A” is your previously proven ad.
And split test ad “B” is now your new challenger. And in either case you or your major competitors are systematically building your all important opt in email list.
Are You Finally Ready To Literally Take Things To The Very Next Level Or Two?
And going forward all of your runner ups will receive an extremely time sensitive offer. Which is exclusive to their niche.
And the same holds true for the local businesses which enter the free drawing for a chance to win three or X number of free ads in the directory.
(BTW entrepreneur. Can you see ‘how’ you or your major competitors could easily spin the three or X number of free ads concept. This alternative non traditional marketing strategy may or may not actually cost you or your major competitors more money.
But it’s bound to generate a ton of semi qualified opt in email leads for you to systematically and inexpensively follow up on. Don’t you agree?
See you in just a little bit in part two. Where you and or your major competitors are about to ‘discover.” How to strategically use your current and future advertising dollars. In non traditional ways of course.
To literally hit it out of the park, okay?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
