How To Make A Ton Of Money From Massive Free Publicity! Part One
(Even If You Don’t Have Any Big Time Media Connections!)
Imagine this; you check your latest online stats and guess what?
For some unknown reasons your web traffic has soared!
You’re talking about a serious spike in online visitors.
And why are both women and men suddenly talking about your business around the water cooler and in the break room during lunch? (Yes, your free publicity generating strategies are actually starting to payoff!)
Did you recently hire some new PR firm? Or were you (or ) your business recently featured on some local news segment? Or did you just have a featured article done? No, but it would be nice.Right?
What then? Very simply. You have just discovered the “common sense art” of major, (powerful), explosive word of mouth free publicity. No not the kind of traditional free publicity that you’re probably thinking of.
No press releases here.
How To Get Your Best Customers To Advertise Your Business, Product Or Service For Free!
No, this is the type of powerful (word) of mouth free publicity that puts your business at the top of your prospects minds for peanuts.
Follow this ex: Picture one of the popular night spots, where the local college students (or adults) frequent.
Typically they line up, (especially) for special events like “Ladies Night”. Ladies are allowed in free until (say) 12 midnight.
So starting about 10 o’clock that night, they’re already lined up. Here are three incredibly simple ways to start creating powerful and massive word of mouth free publicity.
Some Really Simple Advertising Techniques Is All It takes To Consistently Move Off Center!
Let’s preface the word free. The type of free that’s being demonstrated here. Is a net affect. Meaning – when all the creative marketing smoke clears. The overall increase in your gross front or back end profits, will exceed your minimal upfront expenses.
This first proven strategy will help you accomplish two things.
A. ) Inexpensively increase your incremental nightly profits.
B.) And inexpensively create some powerful free word of mouth, “I definitely won’t miss the next time they run this promotion” type of publicity! 😀
You Can Definitely Use Some Straight Forward Methods To Build An Extremely Profitable Sales Funnel!
The way your bar (or popular) night spot will incrementally increase their nightly profits. Especially from Thurs.-Saturday, is by introducing a nice little marketing twist.
Get your best JV (Joint Venture) partners to help you out with this one. You’re going to start offering a random periodic ” Grab Bag”.
One for the ladies & one for the guys. Here is is how this extremely powerful and (relatively) speaking, low cost mega proven marketing strategy works!
Always Be Aware That Inexpensively Testing Your Marketing Strategies Will Give You The Most Bang For Your Buck!
You’ve gotta inexpensively (test) this first part of the concept in order to quickly discover which approach maximizes your total revenue.
But here’s the gist of it. Once every hour (or ) every other hour. You (or) one of your trained staff members announces; that anybody that buys a premium drink within the next 20 minutes ( or X amount ) of minutes.
Automatically gets to enter your instant winner “Grab Bag” free drawing! And one of your staff hands each person that enters the grab bag drawing by purchasing a premium drink, a number (or ticket etc.)
(FYI: By the way, do you happen to see the incredibly simple marketing twist that you could inexpensively add to that last strategy, and (probably) immediately add an additional 25% or more to your daily gross profits! 😀 )
There Are Literally Tons Of Low Cost Ways To Generate Some Potentially Bank Account Filling Word Of Mouth Or Mouse Buzz!
After (or as) they purchase a premium drink. They get to reach inside your grab bag. And they have two chances to be an instant winner!
1.) If they draw a number, that means at the end of the night, – if they stick around- they have a chance to win $100 (or X) dollars cash! 😀
Plus, (the ladies) get a chance to win a free (5-7 foot ) giant Teddy Bear! And a box of gourmet chocolates!
First off. Think about what will happen when 20-75 young women with cell phones with video cameras on them, start texting pictures (all the while) screaming and celebrating! 😀
Their social media accounts will literally be on fire with activity. Will they not? 😀 For sure.
They’ll add the pictures and video footage to their Facebook and Instagram pages. Plus they’ll text other girlfriends and relatives big time,Right?
And they’ll also constantly tweet about it etc.! And you’ll do the same! Right? 😀
Who Says Your Advertising Techniques Have To Be Old School!
You of course video tape each Grand Prize Winner, and add the footage to your WordPress website/blog or your Facebook fanpage.
So that your first time web visitors can quickly discover why they need to be at your place next time!
And join your VIP opt in email list, so they can be invited by email “Invitation only”, to special events like your annual blowout Super Bowl Parties etc! 😀
The other (runner ups), meaning- all of the other women that also buy premium drinks, but are not the night’s Grand Prize winners.
They will get some really cool stuff like an extremely time sensitive discount coupon for a free sample of perfume from “Debbies House Of Fragrances”.Which is another X dollar value!
Lots Of Non Directly Competing Companies Would Love To Generate Some Free Advertising!
Debbie (of course) is one of your top JV partners, so she’ll be glad to supply you with the coupons that offer your lady customers a nice, “New First Time Customer Only” VIP discount coupon.
Plus a small free sample fragrance, in order to in expensively create some new first time customers, and powerful free word of mouth publicity to boot. 😀
And the guys can win, the same $100 dollar cash prize, to be handed out at closing time of course! And if your name is drawn and your not there.
You automatically forfeit your prize! Because remember, the longer they stick around the more chances you have to make money! Right? 😀
Whose Says Your Joint Venture Partners Can’t Help You Build An Extremely Profitable Marketing Funnel!
2.) You can also add some powerful creative marketing twist, like announcing,’ okay fellas” this next round of drinks is for a free I-pod or 50 Buffalo Wings, and one large 32 oz. soda ( that the winner has to pick up) courtesy of Bob’s House of Wings!
Again, your local JV partners should be more than willing to supply you with one major prize, plus new customer only discount coupons in exchange for a chance to inexpensively create some new first time customers for peanuts.
By Systematically Rewarding Your Best Customers … You Will Create Some Powerful Low Cost High Powered Free Word Of Mouth Publicity!
Hopefully, you can see how this type of low cost, high impact “Word of mouth free publicity” will quickly go viral.Correct? 😀
And help get the word out about your night spot. You could also offer three $50 dollar gas card winners, throughout the night.
Which means (ladies this next round of premium drinks (is potentially worth X). Your grab bag will also have “Instant Prizes” like “Double Downs”. Say what?
Which means, whatever that hours instant Grand Prize Winner wins, they instantly get to double down and receive two!
A Little Creative Marketing Strategies Definitely Has A Welcome Place In Your Long Term Marketing Plans!
So, if they happen to win a $50 dollar gas card. Guess what? That’s right! You’ll double it and they’ll win a $100 dollars worth! 😀
Think about all the incredible free long term word of mouth publicity, this type of powerful low cost, high impact marketing will bring!
You could have free surveys on your blog entitled; Vote For Your Best Free Grab Bag Gift Under $50 (or X) amount of Dollars!
Don’t Under Estimate The Long Positive Affect Of Word Of Mouth And Mouse Marketing!
Your best customers are now directing you as to which other struggling cash starved small business owners to approach with potential JV offers. This way you’ll know what prizes will cause your best patrons to keep coming back! 😀
And sharing their good fortune all over social media! 😀
You could also do really cool stuff like, on Valentines day (or Valentines Day weekend) you could have a special round of drinks where one couple will win a free limo ride, a dozen roses, candy, plus a a really nice bottle of upscale champagne!
And (of course) your standard 5-7 foot teddy bear!(You gotta love ole Teddy, don’t you agree?)
Open Your Mind Wide To Some Of The Creative Marketing Possibilities!
Again, you could agree to pay only the real cost to the limo service, and both your florist & Candy shop JV partners, should be more than willing to give you their accessories at cost as well, in exchange for a chance to create some new long term customers for peanuts!
All in all. This is an extremely powerful win/win situation for everyone. Don’t you agree?
You’ll create some serious long term free publicity and your best patrons will not only love you for it. But they’ll help spread the word high and low! For sure.
Q.) Can you see how you might easily adapt some of these in expensive marketing concepts to your current business, product or service? Or your JV partners? Say yes!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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