How To Create Opportunity For Your Self!
(Especially When There’s A Nagging Local Recession!)
Local recession are definitely not fun, agreed? But hopefully all or most of agree they’re definitely a normal part of any viable business cycle, correct? But who says you and I and or your major competitors can’t strategically leverage them to your full advantage? (Say what?)
Wanna know how to create opportunity for yourself without coming off as too selfish? In all in your approach for sure. Because when you and I spend a fortune on those outrageously expensive ad campaigns. And they routinely perform dismally.
Your extremely hard earned money is all but gone, correct? And truth told there’s very little chance of you and I ever getting it back. On the other hand ladies & gentlemen, you and I and or your major competitors can strategically generate a 5-10X long term positive response for literally a fraction of the typical or standard upfront cost.
Wanna “discover” some of the proven marketing secrets at least some of the ultimate insiders are consistently utilizing?
So How Do You And Or Your Major Competitors Consistently Attract Customers For Literally Pennies On The Dollar?
First of all it’s definitely an extremely relative evergreen question, is it not? Because typically whenever your/our local economy starts creeping toward any type of recession. (Mild or otherwise.) The locals who don’t have wads of discretionary income. They tend to pull back to a certain degree on all or most of their non essential spending, correct?
And when or as they do. Some of your/our essential cash flow gets temporarily or permanently altered, correct? And “if” we don’t know how to pivot with and make the temporary or permanent adjusts every now and again.
Ladies & gentlemen you’re either going to continuously struggle or worst yet. You’re going out of business altogether. And whatever money, resources and time you and others have devoted to this particular entrepreneurial venture will have all been in vain. Sadly the entrepreneurial landscape is littered with tons of tragic examples.
On the other hand ladies & gentlemen. Watch “how” attractive you and or your major competitors can be or quickly become. When you and I shift focus and start helping other non directly competing vendors succeed. Obviously, so ultimately you and I succeed too.
Ladies And Gentlemen Look For The Evergreen Untapped Marketing Gaps Which Are Always Just Below The Surface!
Case in point. Take a local DJ (Disc Jockey) who isn’t currently an “A” lister just yet. But he or she is definitely up coming. Meaning they’re very proactive on social media. And whenever they announce they’re going to be playing somewhere locally. You can definitely count on a local crowd of 150-250 or more showing up. This being the case.
Suppose your beverage distribution company at least inexpensively tested the following, extremely low hanging fruit marketing strategies and tactics.
You and or your major competitors start forming these potentially profitable JV (Joint Venture) revenue sharing arrangements with other local, non directly competing vendors.
So in this particular case it starts with you and or your major competitors ethically bribing some local DJ’s by providing them with your some of your most popular mid level champagnes as well as best selling mid level after dinner wines.
And they’re free to use for both personal and professional use. Which means they’ll be encouraged and ethically bribed to do both Facebook Lives. As well as promote you and or your major competitors mid level champagnes every time they DJ a local event.
Systematically Leverage The Professional And Personal Inner Circle Of Your Ideal Target Audience!
So they’re consistently exposing both their professional and personal inner circles. But from a professional marketing exposure perspective. The DJ will offer the first X number of women who attend any of the events he or she hosts.
They provide these women with a free glass of great tasting champagne. This way the ladies take to social media bragging like crazy.
Plus the first X number of men who request a song. They can purchase one glass of you or your major competitors champagne and only pay $3 dollars a glass. Instead of the usual retail price of $8 dollars or X.
And whoever paid the DJ to spin the tunes. The DJ gives them an extremely time sensitive, two sided gift certificate of yours. As long as the recipient joins your opt in email list.
And drags a friend with them to your store. Whose at least 18 before the ten or X day hand written expiration date window expires. They can purchase one bottle of your high end champagne. But instead of paying your current retail price of $1,100- $1,700 dollars per bottle.
Once You Get Your Marketing Or Promotional Ball Rolling! (Your Forward Momentum Will Definitely Keep It Moving Forward!)
Whichever they choose they only pay your actual hard cost of X. And as long as their friend also joins your opt in email list before they leave your store that day.
The guest can purchase any mid level bottle of champagne and one mid level after dinner wine of their choice. And save 40 or X% off. But only if they purchase before they leave you or your major competitors store that day.
Clearly you know “what” type of long term, positive word of mouth and mouse buzz will constantly be ongoing, correct? So for literally pennies on the dollar. You and or your major competitors know how to create opportunity for yourself. Don’t you agree?
(BTW, just between you and me. Coming up very shortly in part two. You and or your major competitors will “discover” why the feature image for this particular blog post is of a successful event planner. Hmm? What’s up with that?)
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that you can apply to your business, product or service in the next 30 days or less!
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