How And Why A Percentage Of The Top Local Micro Influencers In The Event Planning Business!
(Can Be Or Quickly Become The Springboard For Your Retail Jewelry Business To Explode Exponentially!)
Ladies & gentlemen when you hear the term micro influencers. What initially comes to mind? These are basically men & women, who may not currently be perceived as the top go to individuals within their respective industry and or niche just yet. But make no mistake entrepreneur.
They’re definitely within extremely close striking distance of being so. And you or your major competitors should definitely be systematically as well as strategically leveraging their personal and professional inner circles.
Because you can not only do so for literally pennies on the dollar. But once you or your major competitors position yourselves correctly. You can continuously reap the the long term positive results. For literally years and years to come. As you and or your major competitors are about to discover.
This Is Why You And Or Your Major Competitors Want To Constantly Work On Systematically Closing Opportunity Gaps!
Case in point. Ladies & gentlemen did you know? According to some recent surveys. In America alone. The event planning industry is rated in the top ten of most stressful jobs in the country? (I honestly had no idea whatsoever major event planning was so darn mentally taxing.)
So ‘how’ would your non franchised, retail diamond jewelry business go about leveraging this ongoing issue within the event planning industry? For starters find out which local on or offline publications best relate to their industry.
And if for whatever reasons you and or key staff members can’t get an offline article (or online) blog post published. About the top or X number of proven ways today’s to event planners relieve up to 95 or X% of their daily stress.
(Or something to that affect in order to grab and hold their attention.) And if need be have the single or series of offline articles and or online blog posts professionally ghost written for you. (The overall long term cost for doing so will literally be pennies on the dollar.)
But here’s the marketing twist. “Who” ever heard of non franchised retail jewelry store owner consistently creating a series of content, specifically targeting (primarily) the top local female event planners. Offering free or most free solutions helping them to reduce their stress levels? (bingo entrepreneur.)
You think this rather non traditional, (not to mention) inexpensive promotional strategy won’t resonate with at least a certain percentage of these local group?
So How Or What Do You And Or Your Major Competitors Systematically Do In Order To Inexpensively Attract The Attention Of Some Local Micro Influencers In The Event Planning Industry?
first of all. Let’s take a closer look at some of the so called local micro micro influencers with the event planning business. And strictly for hypothetical marketing and or promotional illustration purposes only, okay?
So think about just in terms of a top local female event planners personal inner circle of contacts. Whether she’s currently married, single or recently separated and or divorced.
She still probably remains in contact with her siblings, if she has any, correct? And don’t discount the constant daily or weekly communication with her current, future and former neighbors.
And her extremely close tribe of besties. You know both she and they are constantly both texting and calling each other, right? So imagine ‘what’ happens long term. When you run an A/B split test in one of the most popular local event planner, on or offline publications.
1.) Potential free drawing offer #one: You and or your major competitors offer a free opt in email offer. Where each month and or each quarter. The 1st grand prize winner wins a full stress reduction treatment. Which is an X dollar value.
For both the 1st grand prize winner, along with another local female friend whose at least 18. And not a current customer of the spa. (Can you say positive, viral word of mouth and mouse tsunami?)
2.) Potential free drawing offer #two: And contrast that particular extremely time sensitive offer to win an extremely eye catching diamond studded necklace. Which usually retails for at least $2,500 or X amount of dollars.
And the local male event planners who enter the free drawing, gets a chance to win an awesome (and extremely eye catching!) men’s Rolex watch. Which typically retails for at least $2,500 or X amount of dollars.
Coming up very shortly in part two. You and or your major competitors will “discover” the all important. Long term back end marketing/promotional strategies, okay?
For now are you starting to better appreciate “how” these so called local micro influencers. Can and definitely will play a major role in helping you and or your grow your retail jewelry business exponentially.
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