Three Incredibly Simple Reasons Why Traditional Mass Advertising Can Potentially Bankrupt You!
You have to admit not a day goes by. In which you and I and literally tens of millions of others all over the world. We’re literally constantly being bombarded, both on and offline with some type of outrageously expensive, traditional advertising campaigns, correct?
And you have to wonder “how” the companies which annually spends collectively tens of billions of dollars. Can afford to do so, since their overall results per campaign are so dismal at best.
And each or practically each time you and I have attempted this very same approach. Your/our overall bankable results suck as well, correct? my friend, first of all.
Just in case you haven’t noticed the mega corporations consistently dumping tons of money on this approach. Their corporate pockets and or corporate connections extend incredibly far.
But sadly for you and I. Attempting any type of so called traditional mass advertising and or promoting more than likely will ultimately lead you to bankruptcy. And possibly stuck with way more unpaid debt that you care to think about. On the other hand entrepreneur…..
Entrepreneur Leave So Called Traditional Mass Marketing Campaigns To The Major Corporations With Extremely Deep Pockets!
Case in point. Will or can you please be brutally honest about the following all too common situations constantly occurring to you or someone you know. (Thanks I definitely appreciate it.)
So picture this entrepreneur. You’re driving in your car, when suddenly your phone rings. You answer it and have a quick 5 minute conversation. You hang up. And “if” you happen to be listening to one of your favorite local radio stations.
for that brief 5 or X number of minutes you turned down the volume on your local radio station. The local advertisers who spent their extremely hard earned money on that X amount of air time.
“how” did they or you ultimately make out? You multiply this all too common occurrence over seven days per week. And you’ll quickly “discover” why it’s best to lave this outrageously expensive approach to local advertising to those corporations with extremely deep pockets. Would you not agree?
So Are There Some Proven Relatively Low Cost Marketing Or Promotional Strategies To Make Outrageously Expensive Local Prime Time Radio Or TV Ad Campaigns Work?
You’d better believe it. Say for example your local, non franchised retail appliance center runs a series of the following local prime time radio or TV ads.
They announce they’re sponsoring a free monthly drawing and the first grand prize winner. Wins a state of the art $2,500 or X dollar deluxe home entertainment center. (Nothing terribly creative going on here just yet, correct? )
However, simply for dragging a friend or colleague with them whose at least 18. Before the ten or X day expiration date to enter your free drawing expires.
If they’re also one of your VIP opt in email subscribers only. And they’re selected as a 1st grand prize winner. (And they’ve met the above mentioned criteria.) They automatically win double the value of the 1st grand prize. (Say what?)
So instead of winning a deluxe home entertainment center valued at $2,500 dollars. They’re 1st grand prize is actually valued at $5,000 dollars or X? (That’s correct.) Plus, as an additional, (totally unadvertised bonus sweetener worth X!) Just for dragging a friend whose at least 18, before the ten or X day expiration window date expires.
As long as they do it before they leave you or your major competitors store that day. They can also purchase one state of the art 65-75 inch flat screen TV and or state of the art tablet, up to$1,000 or X amount of retail value. At your actual hard cost of X.
Entrepreneur can you say positive word of mouth and mouse tsunami? I sincerely hope so.
Typically Your Outrageously Expensive Traditional Ad Campaigns Do Nothing More Than Temporarily Get You In Front of A Mass Market! (Who May Not be Ready To Buy At That Particular Time!)
Here’s the really good news. (more of which will be covered, coming up very shortly in part two, okay? So please stay tuned. Of course all of the other 99% of your runner ups.
They too will be ethically bribed to come back to you and or your major competitors store. And to drag a friend, neighbor and or co-worker or employee etc.
And you’ll be simultaneously building an incredibly valuable opt in email asset. Which you can periodically stay in touch with your loyal subscribers often as you wish to. For literally pennies on the dollar. Hopefully this single blog post.
Has at least partially opened your eyes as to “why” utilizing outrageously expensive traditional mass advertising methods and or campaigns. Can ultimately lead to your inevitable bankruptcy.
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