Creative Marketing Ideas: Ever Wonder Why So Many Struggling Entrepreneurs Constantly Ignore Them? Part Two
Quickly picking up where part one originally left off. Entrepreneur maybe it’s time you at least strategically and inexpensively A/B split tested some of these market tested, creative marketing ideas and or strategies.
Because hopefully as you previously discovered in part one. In practically every traditional advertising or traditional promotional campaign.
You or your major competitors have the opportunity to at least inexpensively A/B split test some previously untapped marketing opportunities. The remainder of this post will hopefully open your creative marketing eyes even wider. And going forward you’ll not only begin to spot previously untapped marketing opportunities.
But you’ll also start acting on some of them as well. Or brokering (being the go between) which brings the two or three parties together. Either way you can and definitely should start moving off center in a major way. Don’t you agree?
The Residual Income Formula Is Definitely Where It’s At!
Case in point. As pointed out in part one of this ongoing series. These companies which travel from city to city marketing high end training courses on all types of subjects previously covered in part one. They definitely have their front end expenses don’t they?
Usually you’re talking tens of thousands of dollars in front end costs. So even if they sell digital courses or two-three day boot camps which stat at $3,500 dollars each or $7,500 dollars for any two people. They’ll need to sell X number of these offers just to initially break even, correct?
So imagine if you or your major competitors in the retail appliance center industry. Offers to not only pay the cost to rent one of the largest hotel rooms in order to host the event.
But also offer to pay at least $3K-$5K for a full or half a page ad in one of the areas most popular throwaway guides. But why all of this marketing generosity to a complete stranger? So glad you finally asked.
It’s pretty simple actually. First of all keep in mind the retail appliance dealers ultimate end goal. And remember every local attendee who drags a friend with them to the free 90-120 minute introductory workshop.
The retail appliance center will gladly provide the promotor(s) with some of their best market tested, extremely time sensitive gift certificates.
Side (A.) invites the recipient to enter your free monthly drawing. Simply by joining your opt in email list. For their chance to win a $5 or X thousand dollar deluxe home entertainment system. (Which truth told only costs you half in terms of actual hard cost.)
And side (B.) encourages the recipient to come to you or your major competitors store on or before the ten or X day expiration date window expires. And as long as they do and drag a friend with them whose at least 18. Before the expiration date.
If they’re the 1st grand prize winner for that particular month. They automatically get to exchange their 1st grand prize for $5,000 or X dollar shopping credit.
(Not a bad ethical bribe simply for dragging a friend whose at least 18, correct?)
Outrageously Expensive Traditional Ad Or Promotional Campaigns Are Definitely Not Your Only Option!
So let’s run some hypothetical numbers (strictly!) for marketing demonstration purposes only. So 500 locals call the toll free number in order to register to attend. (This is when they’re informed about the ethical bribe strictly for dragging a friend whose at least 18.)
Typically 450 out of 500 or 90% of those who are made aware of the first potential ethical bribe will respond by dragging a friend or colleague with them whose at least 18.
And they’ll also be made aware simply for dragging a friend with them whose at least 18. If they’re selected as the 1st grand prize winner. They automatically receive an additional $2,000 or X dollar shopping spree credit. Which they have up to six or X number of months to use. And as long as their guests also join you or your major competitors opt in email list before they leave your store.
They too can save 30 or X% off their total purchase up to $1,000 or X number of dollars. And this will typically save the extremely marketing savvy retail appliance about 50-80% of their typical first time customer acquisition costs.
And they definitely help the promotors fill their events, correct? Can you now better appreciate “why” now is the time to start at least A/B split testing some creative marketing strategies and tactics. Don’t you agree?
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