Who Knew Growing Your Business Or Service Was Inevitable?
(Simply Because You’re Dedicated To Helping Others Systematically Grow Theirs!)
Have you (also noticed!) just how hard most small business owners and or service providers really work? And no matter “what” there will always be a constant influx of brand new competitors. Don’t you agree? So when it comes to systematically growing your business or service entrepreneur.
You have to start shifting your perspective and fast. Otherwise there is a very good chance you’ll either continue to struggle. Or before you know it you’ll be financially upside down. (Meaning you’ll constantly have more money going out than you ever have coming in.)
Or you’ll increase front end sales. But not your gross front end revenue after deducting all of your ongoing costs. This all too common situation typically leads to entrepreneurial burnout. Fractured business or personal relationships. And the closing of the enterprise altogether.
And this is definitely not the outcome you want, correct?
Who Else Is Finally Ready For Some Brain Dead Simple Tips For Growing Your Business Or Service?
First of all did you notice the main feature image for this particular post? It’s from a recent guest podcasting appearance on my bud Steven Lentz’s awesome podcast “Subject To Change.” (That’s he and I featured in the image directly below.)
Who Knew Growing Your Business Or Service Was Inevitable?
(You can listen to the entire extremely fast paced, future profit generating episode simply by clicking the image below.)
Who Knew Growing Your Business Or Service Was Inevitable?
So How Does Helping Other Non Directly Competing Entrepreneurs Grow Possibly Help You In The Short Or Long Term?
Great question and I’m so glad you finally decided to ask it entrepreneur. Let’s start with a rather basic offline example. Then demonstrate the same overall principles and concepts with an online example or two.
Consider an extremely marketing savvy retail appliance store owner. Regardless of “how” many current locations they have. And let’s say their ideal male customer. Typically between the ages of 21-55. Or X to X. (And not necessarily taken their professional designations into consideration.)
Their typical total lifetime customer value metrics are usually somewhere in the neighborhood of $400- $11,000 dollars. Give or take over the next five to seven year period.
So let’s say a local landscaper does the retail appliance owners lawn for the very first time. And the owner is impressed so much. They ask the landscaper owner the “magic question.” (Say what?) Which is, “Is it okay to periodically refer you new customers or business?”
And provided the answer is yes. They also ask. “And by the same token. As long as it doesn’t take away from anything you currently have going on both now and in the not so distant future. Are you okay with periodically returning the favor?”
As long as they answer yes. In this particular case. Here’s what the extremely marketing savvy retailer initially proposes.
As You Help Your Non Directly Competing Vendors Scale Their Business Or Service! (By Extension You’ll Systematically And Inexpensively Scale Your Own Too!)
First they ask a rather obvious question. Would the landscaper owner, their immediate family members who are at least 18. And their current and future business partners, bookkeepers, accountants, CPA’s or current or future full or part time employees like to be grandfathered in for lifetime savings of X?
(Meaning each individual business owner or service provider will gladly provide their own lifetime savings percentage. Which of course are always subject to change.)
And the working definition of immediate family members include non spouses. Or live in significant others. Or girl or boyfriends. So let’s say they’re automatically grandfathered in at a lifetime savings of 25%. Provided they join you or your major competitors opt in email list. And remain an active subscriber.
And they’ll either have an app or the retailer can go old school. And simply provide an annually renewable, two sided index card. And it has the month and year the business was originally started. The individual’s birthday. (No worries ladies. Just the month and day not the year.
Are You Starting To Appreciate How You Or Your Major Competitors Systematically Scale Simply By Helping Others Do So?
And their wedding anniversary. ( If this designation applies.) But here’s a really cool twist. Even “if” it turns out the couple later legally separates or even goes and gets a divorce. As long as they drag a friend with them to you or your major competitors store. Who’s at least 18. On or a day before each of those days mentioned on the laminated index card.
They automatically save 35 or X% off their total purchases. Up to $2,000 or X amount of dollars. And provided their guest isn’t already a VIP (Very Important Person) opt in email subscriber. And they join your list before they leave your store.
They too automatically save 25% up to $1,000 or X amount of dollars. You know they’ll be constantly bragging both on and off of social media, correct? You so got that right.
(BTW entrepreneur laser focus on the overall marketing concepts and strategies being conveyed. Not the specific numbers or hypothetical percentages.)
Coming up very shortly in part two. You or your major competitors are about to “discover” how strategically and systematically growing your business or service. Can be done a whole lot faster and far less cheaper. Simply by helping other non directly competing vendors grow. So please stay tuned.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
