Why You Should Definitely Stop Under Valuing The Hidden Assets In Your Business Or Service!
If for whatever reasons you currently find yourself in the position of not currently having all of the relatively lost cost financing you need. (Or think you need.)
Maybe it’s time you started developing or monetizing some of your hidden assets or resources. Say what? Entrepreneur believe it or not. With the right marketing perspective and some strategic and consistent elbow grease.
Given time and constantly forming the right type of low hanging fruit strategic alliances. And nurturing through various levels of relationship capital. You can and definitely should slowly convert at least some of your previously hidden assets or resources into mini profit centers of some kind.
And maybe not right away. But over time especially as both your skill and confidence and deeper connections steadily grow. Those previously hidden assets could potentially convert into a major profit center. And could be used to open previously closed doors extremely wide.
This Is How And Why Building Brand Equity The Right Way! (Is Definitely Worth The Continuous Effort!)
Say for example. When you and I (meaning) profit seeking entrepreneurs think about long term marketing success. You/we both know and realize it’s definitely not an overnight thing, correct?
Which is not to say you/we can’t periodically earn some type of ongoing profit as you/we steadily learn (grow!) from our inevitable mistakes. But contrast this much needed mindset from the extremely short sighted sprinters mindset.
Most of the newbie (aka) startup entrepreneurs seem to have. Sadly the vast majority would not be able to see (envision!) how doing a series of long term 60-90 minute presentations.
To initially various local groups or organizations of varying degrees of influence. Because of the back end marketing opportunities to. Possibly implement one of the following, bares bones minimum four potentially profitable marketing possibilities.
1.) Potentially profitable marketing possibilities # one: Sell some type of one on one coaching/consulting packages. (To either the audience or the organization-s- which invite them to speak.)
2.) Potentially profitable marketing possibilities # two: Sell some type of higher end one on one or group coaching/consulting packages.
3.) Potentially profitable marketing possibilities # three: Enter into some type JV (Joint Venture) or cross promotional arrangements with either the attendees or the promotors of these events. (The latter could potentially be or quickly become incredibly lucrative.)
4.) Potentially profitable marketing possibilities # four: Form potentially profitable license agreements with potentially cash strapped startup ventures. Who may only have the initial idea. But lack the necessary funds, contacts and managerial guidance or media contacts to grow their brand to the point of attracting the experienced personnel needed to make it to the very next level or two.
(Number four is full of evergreen long term marketing, licensing and JV revenue sharing potential.)
Sometimes All You Need To Initially Begin With Is The Willingness To See Your Professional Power Network As A Long Term Potential Distribution Hub For Other Profit Seeking Entrepreneurs To Leverage!
Some if not most of you recognize the name Kevin Harrington, correct? Kevin as some of you know is a former original cast member of ABC’s runaway hit TV series “Shark Tank.”
But even before Kevin’s “Shark Tank” fame. He was already recognized as the Billion Dollar Brand builder. Because to date his direct response 30 -60 minute infomercial have grossed a staggering 5 billion dollars in world wide gross revenue.
Plus he’s also personally credited with helping at least 20 different companies reach or surpass $100 million dollars in front or back end gross revenue. You can add mega best selling author of “Mentor To Millions.”
And you will (or you definitely should!) be able to begin to appreciate “why” he’s a much sought after keynote speaker all over the world. Plus “why” entrepreneurial legends like Grant Cardone routinely invite him to speak at their extremely high end exclusive conferences.
And why the Wall Street insiders love interviewing his as well. And last but certainly not least of his major accomplishments thus far.
Why You Should Definitely Stop Under Valuing The Hidden assets In Your Business Or Service!
So How In The World Could You And I Leverage Getting In Front Of Audiences Without A Specific Product Or Your Own?
Take Kevin Harrington’s billion dollar brand recognition. As some of you know. Kevin often shares “how” he’s noticed over the years- over and over again- from both observing, coaching, consulting and mentoring practically all types of aspiring entrepreneurs. Who initially attempt to raise money on their own.
The vast majority usually come up flat. And sadly their ventures either continuously struggle and ultimately go out of business completely. Or they constantly struggle and never come anywhere near reaching their full earning capacity.
Which is “why” up until very recently. Whenever Kevin was being interviewed. Either by way of a guest podcast appearance. Or if it was via national TV or radio etc.
He freely shared a cheat sheet (he or someone) in his network of extremely accomplished professionals created. Which helps capital seeking entrepreneurs learn “how to” convey the potential benefits to potential lenders or potential financiers. Kevin (or in some cases the actual hosts!) would inform the audience to text the word “Pitch” and provide a number.
I would include it here, but I’m not sure if:
A.) Kevin and his team are no longer making the free cheat sheet available.
B.) Or Kevin (to date) got so many requests for the free giveaway. He and his team temporarily got overwhelmed.
C.) Once they get more caught up. He’ll resume offering it. (Time will tell.)
So What If Your Professional Power Network Acts As A Bridge Or Go Between?
So for a moment. What if you had built a multi billion dollar brand like Kevin Harrington or exercise fitness guru Tony Little. (Who is one of Kevin’s former clients and license partners BTW.)
Anyway, what “if’ you got wind of some relatively unknown (by comparison!) A direct response strategist named Mark Newsome (aka) Mr. Marketing was also sharing this same number to both his constantly growing blog tribe.
As well as his opt in email subscribers. And his social media followers too. But here’s where the plot thickens. Unlike the vast majority of profit seeking entrepreneurs. Mr. Marketing is not asking for a nickel of any entrepreneurs partnerships or licensing arrangements they may potentially put together with Kevin or any of his current or future JV (Joint Venture) or cross promotional partners. Say what?
Instead, what Mark is ultimately banking on is. Over time as more and more potentially profitable sources inform Kevin and his team or his JV partners. They originally got the number by reading Mr. Marketing’s blog.
Or listening to his podcast. Or because they’re an opt in email subscriber of his etc. Kevin or somebody on his current or future team will reach out at least wanting to know “what” my true motivations are. (Bingo cadets.)
Ever Noticed How Some Of The Worlds Biggest Most Successful Brands Are Masters Of The Art Of Power Networking?
In which case I will have earned the right to run some potential licensing partnerships concepts by him or his team. (And don’t forget. For those of you “who” may not have heard yet. Depending on when you’re actually reading this particular blog post. As of July 5th 20220 @ 2:30 pm EST.
Yours truly is scheduled to appear as both Kevin and his podcast co-host, best selling author Seth Greene’s guest. On their incredibly popular “SharkPreneur” podcast. And even though I think it’s only going to be Seth & myself. Not all three of us. Unless something changes)
(And who knows maybe right before or directly after my guest appearance I can share at least the broad outlines of some of my potential license proposals with Seth. Who “if” he’s initially impressed enough, he can make Kevin aware of them. We’ll see “what” happens in any case.
And I’ll also try and “discover” if Kevin or his team are still offering the free cheat sheet resource. And “if” so what is the correct number in order to get access to it.
Why You Should Definitely Stop Under Valuing The Hidden Assets In Your Business Or Service!
So now (entrepreneur) “what’s” your latest long term profit repelling excuse? For not at least attempting to leverage some of your previously hidden assets or resources?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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