This Is What Makes Consistently Getting Referrals From Major Influencers Practically Inevitable!
Hopefully you already know and appreciate how and “why” consistently getting endorsements helps take your business or service to the very next level or two. For literally pennies on the dollar.
And what profit seeking entrepreneur can possibly argue against that type of long term advantage, correct? Of course your immediate $64,000 dollar burning question immediately becomes. So ‘how” the the heck do you or your major competitors consistently accomplish this right? Especially for literally pennies on the dollar.
If this is one of your burning questions. Entrepreneur as long as you maintain an open mind. Please go ahead and turn the page and “discover” your answer.
Why Systematically Growing Your Business Or Service Is Like Consistently Nurturing Your Plants!
What do you think the odds are of a reasonably successful local, non franchised photography studio business owner has, any realistic idea of “how to” successfully setup a potentially profitable back end to their business?
If current extremely eye opening statistics are any indication. The odds are not very good. On the other hand. What if you or one of your major retail jewelry business competitors were to propose the following offer.
First of all. You allow the owner(s) to purchase some of your best looking bling under $2,500 dollars at your actual hard cost. In exchange for you allowing any of their female customers who spend over X for their family or individual portraits.
Just for joining your opt in email list you’ll gladly pay 50% or X% of their photography bill. Say what? Plus they get to pick out any pair of diamond studded earrings which usually retail for at least $450 dollars a pair.
Plus they can also pick out a really nice looking diamond studded necklace which typically retails for at least $2,000 dollars. This way once they place portrait in their home o apartment etc.
Their current and future guests will see their great looking bling. And you know at least a percentage of them will definitely wanna know “how” they can get hooked up asap as well, correct?
It Definitely Doesn’t Take A Lot To Consistently Generate Some Positive Word Of Mouth And Mouse Buzz!
Think about the positive, (albeit) temporary psychological thrill -at least- some of these ladies will most certainly have while wearing some of you or your major competitors best looking bling.
Even though they’ll have to return it as soon as their photo session is over. While they’re emotionally in a positive place. Because of the pictures and temporarily wearing your bling.
You ask “if” they’d like to know “how” they can either:
1.) Purchase the bling they just wore or some similar in both looks or price at your actual hard cost.
2.) Or “how” they and possibly others they know can end up getting the exact same or similar bling for free. Of course at least some of these local ladies will be all ears, correct?
Give Your Ideal Customers Or Prospects Some Positive Incentive To Help Spread The Word! (And At Least Some Of Them Will Gladly Do So!)
So you provide them with twenty or X number of some of your best market tested, two sided extremely time sensitive, first time new customer only gift certificates.
And the moment they generate ten or X number of first time customers for you or your major competitors. They get to keep the bling -or some similar- they wore in their photo session. And “if” they had place a deposit it will be refunded.
But they only get to participate in option # two, if they’re still an opt in email subscriber of yours. Otherwise if they’re not currently an active opt in email subscriber of yours.
And they still generate the ten or X number of first time customers for you. They also get to purchase an additional extremely eye catching pair of diamond studded earrings. And since they usually retail for at least $650 or X number of dollars a pair. For an extremely limited time they can purchase them for the actual hard cost of what a $450 dollar a pair would typically cost.
This way at least some of these ladies still have plenty of incentive to become and remain goodwill ambassadors for you. And you know at least some of them will be constantly bragging both on and off of social media, right?
And think when the two of you originally met the two of you were glorified strangers, right? And now a certain percentage of them have become major influencers and enthusiastically help promote your brand.
Unlike the vast majority of your major competitors. Going forward you hopefully now have a much better idea of “why” consistently generating endorsements from local major influencers is practically inevitable, agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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