Since you’ve already done more than your fair share of reading various content both on and offline, correct? And you’ve no doubt attended a ton of online webinars too, right? Some live and some recorded.
And if you’re like most of us in the “US” anyway. You probably have at least one or two, (if not more!) of your favorite podcasts you like to consume each week as well. Am I right? (Me too BTW.)
my friend all of this consumption only reinforces my overall point here. In some shape or form you definitely owe it to your target audience and your bottom line.
To become some sort of digital content strategist. And it definitely doesn’t have to be over the top expensive. Or overly time consuming. Just keep it simple. But as often as possible over deliver in value to your target audience. And they’ll constantly do most of the heavy lifting. In terms of generating tons of positive, viral word of mouth and mouse buzz. Are you okay with this?
This Is Providing How Fresh Problem Solving Content Helps With Building Your Personal Brand!
At first glance it may not seem obvious. But the moment you decide to start systematically positioning yourself via your fresh, “how to” problem solving content. You immediately create a ton of previously untapped ways to inexpensively get in front of your target audience. (And stay there until they’re ready to make their all important very first purchase from you.
Before diving head long into the potentially profitable digital advantages of becoming a proactive digital content strategist.
How about a rather simple, straight forward offline example. Of “how” you or your major competitors could strategically position yourself in front of your target audience.
And start strategically generating an avalanche of first time repeat customers for literally pennies on the dollar.
Entrepreneur Practically Any Business Owner Can Spend A ton Of Money On Initial Front End Customer Acquisition! (The Key Is How Do You Consistently Do It For Literally Pennies On The Dollar?)
Entrepreneur “if” you’re serious about strategically and relatively inexpensively getting the word out about your non franchised retail jewelry business. Take some time and find maybe 10-20 (preferably!) local women who either:
1.) Personally have something to do with both raising or racing horses.
2.) Or they’re somehow connected to the local men and women who do.
Because these individuals have more than enough discretionary income and they both personal know and frequently socialize with other men and women who do as well. And these incredibly high profile individuals can instantly become potentially lucrative, long term walking and talking billboards for you or your major competitors. For literally pennies on the dollar.
Case in point. “Why” spend anywhere from $25-$60,000 dollars a month or more. On outrageously expensive 1-2 minute local prime time radio or TV ads.
And 20 minutes later a staggering 99% o the viewers don’t even recall seeing or hearing your ads. (Nod your head cadets because it’s true.) When instead. You could allow some of the most high profile women (and men!) in your local area to purchase some of your mid to extremely high end bling at your actual hard cost.
Knowing when they go back to both thei personal and professional inner circles. At least some of them will definitely wanna get hooked up too, correct? (We’ll definitely go deeper in my part two.)
But for now let’s quickly double back to you or your major competitors inexpensively becoming some type of digital content strategist.
What The Heck Do You Mean You Don’t Readily See The Potential Advantages Of Becoming Some Sort Of Digital Content Strategist?
Simply for hypothetical marketing illustration purposes only. Take this particular blog post. And consider at a bare bones minimum. The seven or X number of strategies which you or your major competitors can at least inexpensively test. In order to “discover” which or what type of future content and “what” particular form resonates which your specific target audience most.
1.) Does it makes sense to create even more or related blog content on subject A, Be or C?
2.) Should you consistently create more micro content and periodically post it on your social media accounts where the vast majority of your target audience currently hangs out the most.
3.) Does it make sense to create a weekly or monthly podcast around the overall theme of your specific content?
4.) Do you already have or can you create rather quickly. Some type of free lead magnet giveaway based on the popularity of this particular subject. This way you or your major competitors can start systematically building your own opt in email list.
5.) Does it make sense to create some type of free or (initial) low cost front end audio product. Which addresses one of your ideal customers or clients main pain points or major challenges? (Or a series of them and simply give the first one away as free list building strategy.)
6.) And if creating a single or series of audio recordings around the main subject makes sense. Does creating some type of single or a series of in depth “how to” videos makes sense?
7.) Or “what” about creating a one page free list building cheat sheet in order to build your list. And of course on the long term back end. You or your major competitors promote a more advanced coaching or consulting package or packages. Via either through an affiliate program. Or your own advanced packages.
The main point being. Are you starting to better appreciate the potential long term advantages of becoming some type of profit seeking digital content strategist? Great, so glad to hear that.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.