Isn’t It Time You leveraged The Full Potential Of Your Current And Future Marketing Assets?
If you were asked to list at least five of your most valuable marketing assets or resources. Which ones make you top five list? And if we/you were to do either a formal or informal audit in general. Would it surprise you to “discover” you may actually be currently sitting on some potentially valuable marketing assets or resources.
Which for whatever reasons up to now. You hadn’t even seriously consider. Entrepreneur to take things to the very next level or two. Up to now you may not have given certain potentially profitable marketing assets or resources you currently have direct or indirect access to.
Any previous serious consideration. Because for whatever reasons you didn’t or don’t consider them at that valuable. Hopefully after reading this particular blog post. That long term profit repelling mindset will change.
Because the moment or as it gradually does. The door to long term potentially profitable marketing opportunities, will definitely start opening up incredibly wide. Are you okay with this?
Strategically Attracting More Customers Is A Whole Easier When You Master Some Form Of Ethical Bribery!
Say for instance. Let’s say you currently own or manage a single location, non franchised mom & pop sporting goods store. And for some reason golf clubs and other golfing accessories is year round, (with the exception of winter of course.) But those products including the higher end stuff practically flies off the shelf.
My friend you’d be incredibly marketing savvy to find asap. A local-reputable- golf instructor. And ethically bribe him or her to start putting on a series of free 25-45 minute introductory classes on typically the slowest day(s) of the week in your shop. Say what?
And have the instructor whose probably at least semi active on social media. have them promote their classes and invite them to drag a friend with them whose at least 18. And use some agreed upon “code name.” Which they’ll change for each class.
And both save X% off for spending over a certain amount. And X% off for spending under a certain amount. And of course you could ethically bribe them further by offering free drawing to the golf instructors followers who come to your shop.
So you’ve have at least two separate opt in email lists. One for your current and future customers. and one for the golf instructors customers or followers etc.
And of course you and the (hopefully certified) golfing expert instructor. You can initially have one or two of the following arrangements.
This Is How And Why These Mini Joint Venture Or Cross Promotional Partnerships Can Be Or Ultimately Become So Incredibly Lucrative!
The first strategy both you and the local male or female golfing instructor can form is this. In exchange for you granting both them and their constantly expanding personal or professional inner circle lifetime discount percentages on all of their sporting goods purchases from now on.
The golf instructor will simply periodically pass out some of your extremely time sensitive, (first time customer only) discount coupons.
To their closest friends, fellow associates, customers and higher end long term repeat customers. Their current and future neighbors etc. And in exchange they will grant both you and your personal and professional inner circle, lifetime grandfathered discounts on any and all future private 60-90 minute lessons you or they purchase.
Which in itself is not a bad deal, correct? And if need be the golf instructor cold do three incredibly simple things. In order to inexpensively maximize their long term gross front and back end profits.
1.) First: They could setup their own paid email autoresponder account. Using any number of the reputable email service providers of their choice. Now on their own. They can start offering their own periodic free drawing.
Where the 1st grand prize winner not only wins three or X number of hours of paid one on one coaching. And maybe include a video recording of the session(s) as well. ( Valued at X.) But on their very first free lesson. They can also drag at least one friend with them whose at least 18.
And the friend only pays pays $50 dollars for the 60 or 90 minute lesson. (Provided they join the golf instructors VIP opt in email list. Otherwise, “if” for whatever reasons. They simply don’t wish to join their list at this particular time. (Or at all.) Then they can still save 10% off the golf instructors current rates for either 60 or 90 minute sessions.
Strategically Building Your Brand Just Isn’t That Hard! (If You Laser Focus On Over Delivering For Your Ideal Customer!)
2.) Second: Next, they could and definitely should let the sporting goods store owners periodically give away some of the golfers extremely time sensitive, (first time student/customer only) gift certificates to the sporting goods stores most loyal customers.
As special “Thank You For Your Business!” incentives. Another proven strategy for periodically generating some positive, viral word of mouth and mouse buzz among their most loyal, long term goodwill ambassadors.
You know at least some their best long term repeat customers will de constantly bragging both on and offline, correct? Which will definitely ultimately translate into even more new first time customers. And so on and so forth.
3.) Third: And finally, the golf instructor should open a paid online calendar account. And during their non peak days or traditional non peak season. Offer extremely time sensitive slots to both their current and future customer and email subscriber base.
Plus send an extremely time sensitive text message to the sporting goods store owner(s.) So they too can make their customers and email subscriber base aware of these extremely limited discount slots.
hopefully you can appreciate or you’re starting too. Entrepreneur this is a rather watered down hypothetical marketing example. Of “how” you or your major competitors strategically utilize some of your most valuable and potentially profitable marketing assets or resources. Any questions?
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