Here’s five direct mail marketing tips you probably haven’t even considered yet!
When was the last time you actually applied the following five proven direct mail marketing tips to any one particular mailing that you’ve done, say within the last six months or so?
By the way, one of the ways that you make direct mail work is by consistently staying in touch with your best customers and or clients. Which means, you need to periodically (if) nothing else, contact them (via) some sort of snail mail, at least once every 60 days or so. Even a simple (yet) highly targeted snail mail postcard, mailed to your existing customer base, can and will yield positive results.
As long as you remember, to make them a relevant incentive based (meaning) either you offer them some sort of really desirable free bonus inducements, just depending on how expensive your main “irresistible offer” is, or your extremely time sensitive VIP discounted price is so over the top, they simply can’t afford not to take advantage of it.
(For more proven direct mail tips, refer to this particular post.)
Are Your Current Direct Mail Marketing Tips Getting It Done Or Not?
Has this ever happened to you, or maybe a better way of asking this particular question is, when was the last time this particular situation happened to you?
Just as you’re about to sit down to dinner or watch a movie, you get a phone call (totally) out of the blue, from some unknown telemarketer. And you pretty much blow them off asap, right?
And less than 30 seconds later, you readily take a call from a friend, relative or respected colleague etc.
My friend, guess what? It pretty much works the same way, in the up and down world of successful direct mail marketing. Meaning- dime to donuts, whenever possible, you always want to mail to your warm or (at least) semi warm list vs a complete stranger cold list!
Introducing Five Proven Direct Mail Marketing Tips You’d Better Start Applying To Your Business Asap!
1.) Proven direct mail marketing strategy # one: If you know for a fact (meaning) that you’ve already tested and you already have a really good back end marketing sales funnel process in place.
(And if you don’t currently have a reliable one in place, that’s okay, but you need to start developing one asap.)
Then you might seriously consider enduring a temporary (slight) loss initially upfront, on your front end marketing process, provided, you’ve run your numbers, and you realize that there’s some serious long term profits to be made over time, on your back end follow up marketing process.
2.) Proven direct mail marketing strategy # two: Don’t get overly concerned about your initial front end response rates, if you’re still managing to turn an initial profit on your front end mailing.
Case in point: you may not realize it, unless you or someone you know currently works in the highly lucrative credit card industry. Fairly regularly, the credit card companies (can and do) routinely make tons of money, on mailings with initial front end response rates of just one percent!
(Of course, let’s be crystal clear here, they’ve mailed (tested) over the years, literally millions upon millions of dollars worth of various offers, to their various lists, and now they’ve got it done to a science, pretty much!)
Just Make Sure That The Direct Mail Marketing Tips That You’re Applying To Your Business, Product Or Service Are Already Market Tested! (And You Stand A Much Better Chance For Long Term Success!)
3.) Proven direct mail marketing strategy # three: Even though (typically) you can and should expect an initial conversion rate of a (dismal) one percent or less! If you’re mailing to a completely cold list, meaning the recipient has no idea (initially) who you are.
And that’s even if you really know what you’r doing! You should only seriously consider doing the campaign, if your most conservative response rate estimate, will result in (you either) breaking even or showing an initial slight profit of some kind.
(Again, that’s if you don’t currently have any type of proven long term follow up back end marketing sales funnel process in place.)
4.) Proven direct mail marketing strategy # four: Without sounding like you’ve got the proverbial cart in front of the horse.
You’d better know up front, what your initial conversion rate has to be, in order for you to just break even. Or else! Otherwise, it really doesn’t matter what type of proven direct mail marketing tips that you’re applying to your business!
5.) Proven direct mail marketing strategy # five: And last but certainly not least. Your actual (ROI), return on investment, (money in vs money out), is what will ultimately decide, if you’ll get the chance, to go down this road again.
There is simply no way around it, (in the long or short term) cadets, either you make more than you put in or you don’t! And if you don’t ultimately your enterprise will fail!
But if you diligently apply these five proven direct mail marketing tips, without a doubt, you’ll greatly increase your chances for long term success! Please be sure to!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
