Introducing three common sense small business marketing ideas that can and will put more money in your pocket now! Part two
As you previously discovered in part one of this series about common sense small business marketing ideas. Unfortunately, in far too many cases, when it comes to skillfully and consistently applying, proven effective low cost high powered common sense marketing strategies, to their small business and or service.
Far too many otherwise savvy entrepreneurs, throw common sense out the window and instead seem drawn to the sort of lottery approach to strategically marketing their business, products or services.
Meaning- they tend to rely more on luck (or chance) if you will, as opposed to developing the necessary (long term) skills needed to be successful over time.
Common Sense Small Business Marketing Ideas Shouldn’t Be Replaced Or Overlooked!
Granted, the follow three proven (low cost) marketing suggestions, may seem logical and a given as you read them, but if that were truly the case, then far more cash poor, struggling small business owners and or service providers, would be far more successful and less stressed out!
1.) Common sense marketing suggestion # one: Make sure you know (typically) what medium your target audience responds best to? Meaning- why send them a postcard if they are more likely to respond positively to a highly targeted text message! or vice versa.
Which basically means (entrepreneur) you’ve got to truly know and understand your customers and clients, in order to better serve them and bullet proof yourself, as much as possible from the constant onslaught of current and competition!
2.) Common sense marketing suggestion # two: have you bothered to pre test and or use a much smaller segment of (either) your in house list and or a smaller segment of the general market first, before you plow full speed ahead with an all out potentially expensive marketing/ad campaign etc.
Because if you had, you would have probably discovered, for a whole lot less, time, money and effort, that you had a potential dud on your hands!
3.) Common sense marketing suggestion # three: When was the last time you became your customer? Ever have someone you know, go through your buying process? Ever try ordering via your own website/blog, so you can get a birds eye view of exactly what’s taken place!
You really should order by phone ( or have someone) whose opinion you trust do so, and see how your call really gets handled! See how long potential customers are left o hold and treated etc!
Here’s Three More Really Brain Dead Simple Common Sense Small Business Marketing Ideas, You Really Shouldn’t Ignore!
As you recall in part one of these series, you heard the saying that’s often shared all over Wall St., that “Common sense, is not too common!’ Well nothing could be truer than when it comes to to your typical offline local business, attempting to market online.They seem to break (at least three) common sense online marketing on the regular. And as a direct result, they miss out on tons local business.
This fabulous list comes courtesy of the small business marketing dynamo herself, Marie Forleo of mariefoleo.com. She brilliantly points out three (four) if you count the bonus tip, four simple (low cost ) ways to improve your online results, for your offline small business and or service.
That far too many otherwise savvy entrepreneurs (too often), simply forget about or overlook altogether! Make your website and or WordPress blog work for you, instead on you constantly working on it!
1.) Proven website design suggestion # one: Make sure that you list your city & state in (both) the title tag and meta description of your homepage.
this way the Mack daddy of all search engines “Google”, can find you and improve your search rankings, whenever potential customers and or clients are searching for a local provider of your specific products and or services.
2.) Proven website design suggestion # two: Make sure you include your actual physical location in (either) the bottom or footer of every page on your site. This way, no matter which page a visitor land on, they have your physical address.And your contact information too!
3.) Proven website design suggestion # three: Make sure you take advantage of any free local listing services, like Google.com/places. That way, whenever a local search is done for your type of business.
You’ll be right there! Thanks Marie, yours truly needs to get on top on this one as well, asap!
Bonus Tip: Proven website design suggestion # four: Depending on what you already have in your header space.
Make sure you also include your address. But try not to have too much info in your header, that way it doesn’t look to cluttered! This pertains to local companies, marketing online.
Apply these basic, proven common sense small business marketing ideas to your local businesses WordPress blog and or website, and watch your long term profits soar!
List at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
