Entrepreneur Let’s Talk About Some Creative Ways To Get Referrals!
(Which Typically Cost You Or Your Major Competitors Pennies On The Dollar!)
So given the choice entrepreneur. Would you rather start or keep writing potentially large checks in order to generate some first time customers or clients?
Or would you prefer to discover some creative ways to get referrals? It doesn’t automatically mean you have to have direct or indirect access to tons of money.
But if you don’t then you may find these non traditional referral generating strategies and tactics as a welcomed breath of fresh air. Let’s take a closer look and you be the ultimate judge. Fair enough?
Who Else Wants To Know How To Get A Lot Of Referrals For Literally Pennies On The Dollar?
Have ever wondered “how” aspiring entrepreneurs pay for those rather small carts or booths you see pop up every holiday season in your local malls? On the low side the carts or mini booths may only cost $3-$5 thousands dollars. Or they can be leased and the vendor typically pays the mall anywhere from $1,500 – $5,000 dollars a week.
(And in the remaining popular malls in different parts of the country sometimes even more.)
Not exactly cheap, correct? Which is “why” you almost see the same types of vendors paying for them. So imagine a local woman has invested anywhere from $2-$5K in a cart or booth. And she also pays $2,000 dollars a day for five days. Basically she can promote her business or service M-F.
From the time the mall opens to when it officially closes each night. And “if” she or any other vendor wants to promote seven days per week. On average it will cost them at least $3,000 – $7,000 dollars a week,
Or they can pre pay for the entire month and save 15% or X% off. So instead of paying $3K or X per week. They can pay upfront and save 15%. Now they only pay $10,200 for a typical four week month. ($12,000 x .85% = $10,200 dollars.)
Ladies & gentlemen there’s a very good chance your average push cart entrepreneur doesn’t have the readily available cash. And they may not have the available business credit either.
Strategically Investing In Other Non Directly Competing Vendors Projects Is A Prove Strategy For Growing Your Business Or Service!
Case in point. Let’s say you have a pretty well established, non franchised retail jewelry or retail appliance store. Which is currently located on the lower level (first floor) of a popular local mall.
And this holiday season, located on the second floor is a local female vendor. Who has a modest push cart. And she’s selling exotic, hand made arts and crafts. So you have one of your top female sales associates go to her booth and introduce herself.
And ask “if” the female vendor is interested in discovering “how” she can get some extremely eye catching diamond studded earrings. Similar to the ones the sales rep is wearing. But instead of paying the usual retail price of $650 dollars a pair or more.
As long as she joins and remains an active subscriber of the retail jewelers (or appliance center owners) opt in email list. For an extremely limited time. Provided she drags a friend with her to your store whose at least 18. Before the ten or X day expiration date expires.
She not only gets to purchase one pair of extremely eye catching diamond studded earring which typically retail for at least $650 dollars a pair. But for an extremely limited time. And provided she also meets the other previously mentioned conditions.
She only pays half of your actual cost or half. ($325 dollars a pair.)
Here’s How And Where The Potentially Profitable Marketing Leverage Kicks Into Overdrive!
Your female sales rep also informs her. The moment she passes out your two sided, extremely time sensitive, market tested index cards. And they convert into ten first time paying customers. Regardless of “how” much or how little they initially spend on their very first purchase.
You will automatically refund their deposit of $325 or X number of dollars. So you know she’ll be constantly bragging both on and off of social media, right? And she’ll definitely do her fair share of posting some really cool pictures and videos all over social media as well.
And you know at least some of her besties, extremely close family members and neighbors will definitely wanna know “how” they can get hooked up asap as well, correct?
And she’ll also be made aware the moment she generates her first twenty or X number of first time customers. She can also purchase an eye catching diamond studded necklace. Which usually retails for at least $2,500 dollars. She only pays half or $1,200 dollars. So no matter what going forward.
She’s now an enthusiastic walking talking billboard for you or your major competitors retail jewelry or appliance business, right? And as soon as she generates 50 or X number of first time customers for you.
She qualifies for some really cool perks (benefits) you or your major competitors will gladly pay for. Like a $500 or annual X dollar credit to one of your areas best restaurants. And once she uses up the $500 or X dollar annual credit for the year.
She’s personally responsible for everything above $500 dollars or X. Plus an additional $500 dollar credit to the female hair or nail salon of her choice.
And you know these types of potential benefits will definitely entice other women to want to become JV (Joint Venture) referral partners too, right?
With this incredibly small sample of hypothetical marketing examples. Hopefully you can appreciate some creative ways to generate referrals, agreed? They definitely don’t break the bank. But gradually over time they steadily build you or your major competitors front and back end gross income.
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