Here’s A Potentially Profitable Marketing Lesson You Can Learn From Direct Mail Campaigns!
You at least already have some idea “how” much advertisers spend annually on successful direct mail campaigns, correct? You’re literally talking hundreds of millions of dollars. If not billions.
And don’t forget or neglect the outrageously successful two step advertising campaigns. Say what? You know the advertiser pays for a two or three line classified ad.
And they ask you and I to either call a toll free number. Or they A/B split test that approach by having you and I go directly to their market tested lead capture page.
And fill out a form to receive either some free digital information. Or they send you a physical special report of some kind. And typically there’s some type of extremely time sensitive, market tested offer involved as well. Rather than try and re-invent the marketing wheel. Why not implement what’s already proven to work?
You’ll save both time and money. Sound good?
The Good News Is You Can Definitely Be Creative About Getting The Word Out!
So this proven two (or three step) marketing process is definitely worth inexpensively testing. say strictly for hypothetical marketing illustration purposes only. Let’s say you’re either the sole owner or one of the senior marketing directors for a popular retail appliance center.
And you want to get word out about some of your most popular retail goodies. You might seek out at least 3 or 4 of your areas most popular and successful men and women trainers. Who do extremely high end personal coaching.
You know the type I’m talking about, right? They typically charge upwards of $75- $200 dollars per hour. And they literally are book solid 90-95% of the time. And since their high end clientele can afford such rates.
You definitely want to make them aware of some of your popular electronic goodies. So to start you might hire them to do a four -six week, 90 minute per session group session with X number of your key employees/associates.
And in exchange for them giving you a group discount rate of 25 or X% off their current retail coaching rates. You’ll gladly allow them to purchase a state of the art, 65 -75 inch flat screen TV at your actual hard cost. And just for joining your opt in email list.
For an extremely limited time they can also purchase a state of the art tablet at your actual hard cost as swell. Say what? You know the male trainers will absolutely love showing off their 65-75 inch flat screen TV to both family, friends, neighbors and co-workers on Super Bowl Sunday, correct?
Some Marketing Strategies You Only Have To Implement Once! (But Consistently Generate A Ton Of Positive Word Of Mouth And Mouse Goodwill From Now On!)
And get this. For the top lady trainers who definitely wanna participate in your marketing/promotional strategy. Not only will they also receive the above mentioned goodies. (Provided of course they also join your opt in email list.)
But the moment they send you five or X number of referral leads to convert to first time customers. You’ll also gladly throw in an extremely eye catching pair of diamond studded earrings. Which usually retail for at least $650 dollars a pair. But you’ll get them at the actual hard cost of half or $325 dollars a pair. From your JV (Joint Venture) partners whose a non franchised retail jeweler.
And speaking of positive word of mouth and mouser. What do yo suppose will happen when the extremely popular and successful male trainer invites ten -twelve people or X number of people to his home to watch the Super Bowl on his state of the art, 65 – 75 inch flat screen TV?
And it turns out the $200 dollars worth of barbecue wings, pizza and soda are also provided courtesy of your retail appliance center. But that’s not all.
Entrepreneur Make Darn Sure You Include Some Type Of Ethical Bribery To Your Long Term Marketing Mix!
He also passes out X number of your extremely market tested, first time customer only discount coupons. So they can either drag a friend with them and save up to 40 or X% off their very first purchase. Or for whatever reasons they can come alone and only save 10% off up to their first $100 dollars.
And of course they can also enter your free drawing for their chance to win a $3,000 or X dollar state of the art home deluxe entertainment center. Going forward just like the successful direct marketing campaigns do. You can and definitely should add these two and three step marketing tactics to your long term marketing tool kit too. Don’t you agree?
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