Entrepreneur This Is Why You Gotta Start Consistently Creating Content!
(That Genuinely Servers Your Target Audience!)
If you’re currently running any type of (PPC) Pay Per Click ad campaigns these days. Especially on Google or some of the major social media platforms. You’ve already experienced some type of sticker shock, right?
Because long term the price of running ads is primarily going in one direction, correct? On the other when you and I or your major competitors start systematically and strategically creating content of all kind which truly helps your target audience solve their ongoing problems and challenges.
You or your major competitors constantly generate major long term marketing leverage of all types. For literally pennies on the dollar. And unlike an ongoing, hit & miss paid advertising campaign.
You can in some instances literally create your “how to” problem solving content just once. But steadily benefit from doing so in many different ways. And generate far more potentially bank account filling marketing/promotional opportunities for literally pennies on the dollar. Sound like a plan you can live with or what?
Without A Doubt Strategic And Consistent Content Creation Is Definitely One Of Your Most Effective Low Cost Marketing Strategies!
For sure you and I can keep reaching in your pocket and paying for constantly rising ad campaigns. And once you discover what’s actually working, through extremely careful A/B spilt testing and tracking etc. And of course providing your account(s0 don’t get temporarily or permanently shutdown.
You scale systematically scale your efforts. And under those types o circumstances it definitely makes sense to do so. But seriously consider the potential marketing alternatives as well. Say what?
Case in point. You see the image featured with this particular post? It’s an actual screenshot image from my recent guest appearance on “Entrepods” podcast. Hosted by the dynamic and mega idea generating Jennifer Gligoric.
Now before those of you “who” for whatever your reasons simply aren’t yet willing to either:
A.) Get in front of a video camera. No matter “how” much doing so will potentially help build your brand equity. And demonstrate your potentially valuable expertise.
B.) You don’t want to be recorded via audio either. I have some really great news. So please listen up. I’m not referring to you on this one. Say what? I’m suggesting those of you who are ready to either further establish your brand (aka) your on or offline reputation. Or you’re ready to help catapult you brand visibility to the very next level or two. For literally pennies on the dollar.
So How In The World Does Strategic Guest Podcasting Or Quest Blogging Opportunities Generate Potentially Bank Account Filling Viral Marketing Leverage? (For Literally Pennies On The Dollar!)
That’s a great question entrepreneur. And I’m so glad you finally decided to ask it. First of all. In the case of Jennifer Gligoric and myself. Jennifer and I have already appeared on another podcast show together. That being “Leafy Podcast.”
(BTW, simply by clicking th image below. You will be taken directly to youtube. Where you can absorb and hopefully apply what you’ll be exposed to. In the entire 32 plus minute idea fest.)
And I of course periodically share this exact same problem solving content on Linkedin. So even more potential prospects inexpensively get exposed to. Without any worries whatsoever of ad rates constantly skyrocketing.
Entrepreneur This Is Why You Gotta Start Consistently Creating Content!
So we already have some well established history. And immediately after appearing on the “Leafy Podcast” show, episode 87. Jennifer and one of the shows main producers “Tammy Geerling” made me aware they’d received tons of positive feedback.
About the non traditional marketing content I enthusiastically shared. Was very well received. So much so.
They said not only were they going to invite me back. But one of their top Atlanta Georgia affiliates alone. Already had a a staggering 500,000 subscribers. Who would ultimately be exposed to the episode as well.
Entrepreneur what are you currently doing right now? Or plan on doing in the not so distant future. Just once mind you. And have it potentially exposed to 500,000 or X number of potential prospects. (For literally pennies on the dollar.) Who volunteered to be exposed to your content. Because they freely subscribed to the podcast.
So when Jennifer reached out to me on Linkedin. In order to invite me to appear on “Entrepods.”You best believe I leaped at the chance to do so. Wouldn’t you?
Strategic Content Creation Can And Definitely Should Be Constantly Leveraged! (For Maximum Long Term Effect!)
One of the things Jennifer and Tammy did on both of my appearances. They created these really cool snippets, (like the ones shown below), which they constantly shared all over social media. Creating both buzz and further brand awareness for both of us. (Thanks again ladies!)
Entrepreneur This Is Why You Gotta Start Consistently Creating Content!
Entrepreneur This Is Why You Gotta Start Consistently Creating Content!
so ‘what’s” it going be entrepreneur? Are you gonna keep on writing checks, trying to successfully and systematically scale you marketing/promotional efforts. Are you gonna start strategically creating content. And focus on helping your ideal prospects solve their most pressing problems or issues.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
