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How to leverage assets

How To Leverage Assets! So Your Business Or Service Grows Exponentially!

Please be brutally honest here, alright? how many semi or fully influential people do you personally know outside your particular industry? Or to say it another way. If you had to take an educated guess. How many influential people outside your particular industry do your top 50 or 100 most valued connections know?

Entrepreneur is that not interesting to consider? Believe it or not you have various untapped, potentially valuable resources, connections or assets you’re simply not utilizing anywhere their near their full capacity.

So the $64,000 dollar question begs asking. How to leverage assets or resources to their full potential? And with a proactive strategic mind shift you or your major competitors are just a few proven A/B split tests away from going to the very next level or two.

And because you’re potentially able to do so for literally pennies on the dollar. Just definitely process worth pursuing, don’t you agree?

Why Leveraging Assets And Resources Especially The Ones You Don’t Actually Own Definitely Makes Sense!

Case in point. Let’s say you’re the sole or co- owner of a popular single location, non franchised retail jewelry store. And for your annual New Years eve party you hire one of the areas most popular local lady DJ’s. (let’s say strictly for hypothetical marketing illustration purposes only. It’s the lady featured in this particular post.)

And she really has the crowd constantly up and dancing and partying like crazy. And you notice she has a natural charisma which plays to the crowd.

This being the case you find out “if” or how often they do Facebook lives. Or ‘how” active they are on social media in general. It turns out they have a very active Facebook Fan page. They’re also extremely active on Instagram, Twitter and Linkedin as well.

This being the case you make the following extremely time sensitive offer. Simply for dragging a friend with them to your store whose at least 18. Before the ten or X day expiration date window expires on your market tested, two sided gift certificate discount coupon.

And provided they join your opt in email list. They get to purchase an extremely eye catching pair of diamond studded earrings which typically retail for at least $650 dollars a pair. But simply for meeting the previously discussed conditions, For an extremely limited time can purchase them for your actual hard cost or half price.

And as long as their guest also joins your list before they leave your store. They also get to purchase an extremely eye catching pair of diamond studded earrings which usually retail for $450 dollars a pair. Instead they only pay your actual hard cost or $225 dollars a pair or X.

So What Or How Do You Define Assets Or Resources?

In your case you now approach the top ten or X number of local lady DJ’s in your immediate area with the exact same or similar proposition. Say what? Let’s say six of the the top ten lady DJ’s in your area leap at the chance to take advantage of your extremely generous time sensitive offer.

And you or your major competitors leap at the chance to help these lady DJ’s further build their brand, while simultaneously and strategically building your own, For literally pennies on the dollar.

One of the first ways you will do so is by providing these ladies with at least three bottles of free mid level champagne, which you or your major competitors get from one of your local or regional JV (Joint Venture) partners who specializes in selling lower, mid level and extremely high level bottles of champagnes and dinner wines.

And whenever these lady DJ’s perform locally. They will offer the ladies attending their live events free glasses of champagne. And they will also invite at least ten or X number of ladies to submit song requests.

And when they do they, those ladies will also receive one of you or your major competitors extremely time sensitive, two sided, market tested discount coupon gift certificates.

Whose Says You Can’t Combine Resources In Order To Help Your Joint Venture Or Cross Promotional Partners Brand Visibility Grow!

Side (A.) invites the recipients to enter you or your major competitors free monthly drawing. For their chance to win a beautiful $2,500 dollar diamond studded necklace.

Of course your actual hard cost is no more than half of $1,250 dollars or less. And side (B.) invites the recipient to come to you or your major competitors store. They come alone and they only save 10% off up to $150 dollars or X.

However, simply for dragging a friend with them whose at least 18. Before the ten or X day expiration date window expires. They save 40% up to $1,500 dollars.

And as long as their guest also joins you or your major competitors opt in email list before they leave your store. They also get to save 30 or X% off up to $1,000 or X amount of dollars.

Now (entrepreneur) you or your major competitors are both systematically and inexpensively building your brand visibility through these local lady DJ”s professional and personal networks, correct? Any further questions on how to leverage assets or or resources for literally pennies on the dollar?





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