This Is Why Strategically Leveraging Assets You Don’t Own! (Totally Makes Sense!)
Successful banks, credit unions, Insurance companies, real estate investors or successful small business owners or service providers, (including successful startups) all constantly use and benefit from some type of financial leverage, correct?
They take in X and get a steady return of Y. And the difference (better known as) the spread means they’ve successfully leveraged the use of borrowed money and they’re business or service or real estate investment(s) are the better because of it, right?
So it only stands to reason entrepreneur. As often as possible you and I should be strategically leveraging assets or potential resources of all kinds.
Including idea leverage. Say what? You know “what” I mean, right? Say for example you watch a webinar or a youtube video etc. Or you read a really engaging book.
And as a direct result you generate X number of potentially profitable marketing, promotional or paid advertising strategies. And unlike the 95 plus percentage you actually test, tweak and constantly adjusting your way to long term success. My friend that’s just one of the many long term benefits of leveraging various assets or resources. Especially when they’re not yours.
Wanna Know How To Leverage Assets You Own?
Right out of the gate hopefully this entire concept of strategically leveraging assets or resources of others isn’t totally foreign to you, right? You and I hear or read about practically all the time “how” successful real estate investors on practically every level.
They start out with X amount of dollars and they parlay their real estate holdings into much larger far more cash flow generating properties. Until they can live pretty well off the cash flow from their various real estate holdings.
And they periodically refinance and the tax benefits and long term depreciation benefits etc. Okay so you’re thinking ‘how” does your average mom & pop small business owner or service provider benefit from the difference types of financial or marketing leverage, right?
The really short answer is in lot’s of ways. Say what? Case in point. NBA superstar and future 1st ballot hall of famer “Lebron James” has never ever lifted a hammer in order to help build the mega stadiums he and other previous and future NBA hall of famers play in, right? Nor has ever owned the TV networks which broadcast the gamers, right?
You Don’t Have To Own Assets Or Resources Outright In Order To Strategically Leverage Them!
And he’s never ever helped manufacture the not exactly inexpensive sneakers he and other high profile athletes get paid to endorse and earn multi seven or eight figure deals to endorse.
So where’s the so called leverage you ask? Simply this, he and the other extremely high profile athletes cash in by being seen by millions of people who love to see them perform at the highest level in their particular sport.
Lebron doesn’t need to help build mega stadiums or own mega conglomerate TV networks etc. Instead he and the other elite athletes provide extremely high level sports entertainment.
Just like superstar actors and actresses like Leonardo DIcaprio, Tom Cruise, Denzel, Sandra Bullock, Julia Roberts or Viola Davis don’t need to own movie studios in order to earn spectacular incomes strictly from being in front of the camera, correct?
Yea Okay This Sort Of So Called Leveraging Of Assets May Work For These Superstars Of Various Forms Of Entertainment! (But What About The Rest Of Us!?)
Entrepreneur whenever or each time you and I appear as a guest on an extremely high profile podcast. Do you not see and appreciate “how” you or your major competitors are strategically leveraging another entrepreneurs asset(s) or resources?
I appeared on Leafy Podcasts and their Atlanta affiliate at that particular time already had a staggering 500,00 subscribers to their podcast.
“How” long do you think it will or would realistically take you and I to build up that size or half that size of an audience? And checkout the three screenshot images below. It’s from my recent guest blog post on multi seven figure a year earning Internet and affiliate marketing expert
Which currently has a respectable 56 out of 100 “DA” (Domain Authority) ranking. Again left or based entirely on our own efforts. “:How” long and how much continuous effort do you realistically think it will take, in order to reach that particular level?
So Are You Really Sure You Appreciate The Many Benefits Of Seeking Guest Blogging Opportunities!
This Is Why Strategically Leveraging Assets You Don’t Own! (Totally Makes Sense!)
This Is Why Strategically Leveraging Assets You Don’t Own! (Totally Makes Sense!)
And let’s say you get one of your high end products or services mentioned in one or a series of opt in email messages.
And the promoter has a targeted opt in email list of 150,000 subscribers or more. “How” long will it take you and I to systematically build that type of responsive list of subscribers?
Meanwhile, if you and I or your major competitors systematically leverage various entrepreneurs who have built up these types of assets or resources. You/we can still benefit from then, correct?
So hopefully you can now better appreciate “how” and why strategically leveraging assets you definitely don’t own totally makes sense. Don’t you agree? I sincerely hope so.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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