You really can improve conversion rates simply by doing these three simple things!
(And Watch Your Upfront Out Of Pocket Expenses Go Down As Well!)
Of course you can totally appreciate the fact that, how you improve conversion rates,doesn’t have to be
expensive (and or) time consuming, correct?
And far too many times, otherwise savvy entrepreneurs such as yourself, tend to over complicate things.
Meaning- you turn the simplest things into an advanced chemistry project.
Case in point:
Doing These Three Incredibly Simple Things Improve Conversion Rates!
(Sometimes By As Much As 25% Or More!)
Of course you’re not going to know just how high, the upper limits are, unless you blank? Consistently (and inexpensively test it. You got that right. testing in and of itself is a surefire way to give your best customers and clients, the chance to honestly assess, how well you know and understand their wants and needs.
And by closely monitoring their reactions and responses (pro & con) to your marketing tactics and strategies, you begin to develop a feel (over time of course) for what consistently produces the highest positive and negative responses, and make your necessary adjustments accordingly.
Having said that, let’s quickly turn your attention to your all important online marketing tactics and strategies, and let’s see which three incredibly simple things you can do right now, to help improve conversion rates.
You don’t need to be a techie and or a guru to to implement these three incredibly simple marketing strategies.
But if you’re not open to positive change, this will become a bit of a task. Even though, by properly implementing these three proven tactics, your bottom line could potentially improve, by as much as 25% or more (over time.)
Because of two things:
A.) First, you’ll experience an overall (slight to) dramatic increase in long term profitability.
B.) You’ll also (more than likely) simultaneously notice a (slight to) dramatic decrease in traditional up front out of pocket expenses.
In other words, you’ll be systematically, gaining more for less!
You Systematically Improve Conversion Rates And Suddenly A lot Of Other Issues Fade Away!
1.) Strategy # one: For just a second, think about your all important first time web visitor, especially if your paying for that traffic.
They in all likelihood, have no previous knowledge of who you (we) are, the very first time they land on your main blog. So in essence, you two are complete strangers, agreed?
And before they can even get their bearings, you’ve got really cool techie stuff streaming, wow!
And over there you’ve got a ton of snippets of this and that and over here even more really cool techie stuff!
Translated, you’re literally (visually) throwing up all over them! My friend, their overwhelmed to say the least. Calm your site down! And simplify things just a bit.
Because, there is simply no way, for a complete stranger to take it all in, at once! So they bolt, and even though you have (either) a pop up (aka ) light box, to try and capture their all important contact information, for follow up purposes, or you have some type of opt in form in one of the upper corners of your blog.
Your first time visitor is confused and over exposed, so they decide to get the heck out of there, and sadly, statistically speaking, 99% never return! Why you ask? Because the layout of your site is way too aggressive! visually speaking.
Think of it this way, your sitting in a room with seven well respected financial consultants, these men & women are the cream of the crop. But here’s the problem.
Their all aggressively speaking over one another! Which one will you ultimately decide to go with? Exactly! probably none! so all the effort it took for them to finally get you in that room is completely wasted! welcome to your typical online marketers main blog! Ouch!
2.) ) Strategy #two: next, let’s briefly talk about your all important free lead generating giveaway. here’s another really bad marketing mistake, that you see far too many otherwise savvy marketers make, with regards to their free lead generating offers!
Keep in mine, your first time visitor is quickly assessing whether or not, their going to stick around long enough to give your site a chance.
And since their still in the undecided camp. You decide to offer them a gazillion free ebooks that you got from your guru. You know the old PLR (Private Label Rights) giveaway. That’s supposedly going to help you build your list really fast! Yea right!
The only thing it accomplishes is, convincing your still undecided (first time) visitor that they have no interest in downloading a gazillion more (pretty much worthless) ebooks, that their probably never going to read anyway, to their hard drive!
So they leave! Why, because you’re (so called) giving away is asking for way too serious of a time commitment on their part initially! And their not even sure if they want to subscribe yet!
You Improve Conversion Rates By Systematically Improving Your Perceived Value To Your Target Audience!
3.) Strategy # three: This last one tactic has to be addressed; because it might save some of you lots of time and money. Too many beginning online marketers think they can short cut (aka) fast track their way to success, simply by paying for traffic, via expensive methods like Pay Per Click (PPC) ad campaigns.
You’ve heard the phrase “Putting the cart before the horse”, right? A lot online newbie marketers pay to get their WordPress blog made.
Then, before they have a lick of original problem solving content or maybe have written or paid for a blog post or two, they pay to get traffic to a ghost town (very little original content) and they wonder why nobody’s sticking around very long or opting in?
Obviously, the real key to successfully benefiting from this third strategy is, get cracking on consistently producing valuable problem solving content for your niche audience!
Pay Per Click (PPC) in itself, is not magical. Meaning- just because you pay to send traffic to your site in general and or WordPress blog in particular etc; without any solid content, it’s a waste of time and money. Don’t “Put the cart before the horse!”
Just apply these proven online marketing strategies, and you’ll improve conversion rates.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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