How Your So Called Dead Inventory Can Actually Create Some Previously Untapped Profit Centers!
Up and til right now did you ever think your current or future dead inventory would ever be of any real value to you? I not you’re definitely not alone.
But please seriously consider the following potential marketing or promotional strategy as well. You or your major competitors can definitely convert one of your top JV (Joint Venture) partners dead inventory you sell at your actual hard cost or just above it.
And create some previously untapped profit centers. Say what? Nod your head cadets because it’s true. And just depending on “what” your ultimate goals are.
You can strategically use the so called dead inventory on either the front or back end of your sales funnel. Or “if” you really wanna take things to the very next level or two.
You or your major competitors can systematically leverage another non directly competing vendors assets or resources and create a potentially profit center as you do so. Sound good?
Wanna Know How To Build Brand Equity Using Dramatically Discounted Surplus Inventory?
Before diving head long into this incredibly profitable marketing/promotional concept. Sadly far too many profit seeking entrepreneurs barely see just beyond the initial surface of practically any potential marketing or promotional strategies they get introduced to. Huh?
Strictly for hypothetical marketing illustration purposes only. When the vast majority of you hear the term dead inventory. What images or concepts readily come to mind?
For the most part the vast majority of you think of some particular commodity which you have a surplus of, correct? And of course strictly from a linear marketing point of view you are correct? Huh?
However, from the creative marketing/promotional point of view. You or your major competitors so called dead inventory definition could and definitely should include any assets or resources you strategically choose to sell (on the initial front end) at your actual hard cost or just above. Huh?
Case in point. Let’s say you or one of your top JV or top cross promotional partners sell or have direct barter credit access to some pre paid video or audio recording studio time. Rather than just try and sell the studio time for a retail profit.
What if you or your major competitors allowed a potential , (hopefully!) potential long repeat customer record X amount of time at your actual hard cost or just above it. Say what? Now you’d have a professionally edited video or audio recording/promo piece they could use to promote their products or services.
And you or your major competitors now have a ready made testimonial. Which is an ever green promotional asset or resource for you.
Of Course You Ultimately Want To Earn A Profit! (But You Don’t Always Have To Generate All Or Most Of It On The Initial Front End Of Your Or Your Top JV Partners Initial Front End!)
Say for example. Take a look at this email message I received from a company called contentfy.co which professionally edits podcasts. Basically they’re offering to professionally edit my or your podcast for free.
How Your So Called Dead Inventory Can Actually Create Some Previously Untapped Profit Centers!
So they can:
1.) Potentially generate a brand new first time customer. A percentage of whom they’re banking on becoming a long term repeat customer.
2.) They can start generating referrals from a percentage of these satisfied long term repeat customers. For literally pennies on the dollar.
3.) Both they and their potential first time or long term repeat customer(s) will also have a potentially profitable, state of the asset or resource to further boost their respective brands. Can you find a loser?
If your total lifetime customer value metrics justify it. Their initial front end lead generation strategy definitely makes sense, right?
So What’s Your Plan For Strategically Utilizing And Ultimately Profiting From Your So Called Dead Inventory?
Entrepreneur you definitely don’t have to get overly complicated here. Instead take a step back and look around for some non traditional ways to not only get things done.
But consistently do so in any which always you to systematically generate maximum bank account filling marketing leverage. For literally pennies on the dollar.
And do keep in mind most retailers or service providers at some point have either unused this or that. Or additional surplus they’re simply not totally sure “how” or “what” to do with it. In order to create a mini or major profit center. Which potentially where you or I come in.
Going forward, do you now have some better ideas on ‘how to” convert your so called dead inventory into some previously untapped profit centers? Entrepreneur this is so good to hear. (BTW the podcast episode below is the one they’ll be professionally editing. Enjoy it.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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