How To Go About Building Brand Visibility For Literally Pennies On The Dollar!
What’s your (hopefully!) extremely well thought out plan for consistently building brand visibility? Especially if you or your major competitors can consistently do so for literally pennies on the dollar.
Hopefully you fully realize and appreciate potentially -outrageously expensive- traditional advertising offers the least amount of long term residual marketing leverage, right? Huh? Because once or as soon as you or your major competitors pay for your traditional ad campaign of any kind.
Regardless of the ultimate outcome. In order to keep it going you have to keep spending your extremely hard earned money, right? So there is virtually no long term residual marketing leverage of any kind being created.
And “if’ it turns out you’re just starting out using any type of paid ad campaigns of any kind. There’s the unavoidable learning curve. Meaning until you or your major competitors kind of get the hang of “what” you’re doing. The money only flows in one direction which is out of your bank account, right?
So “how” do you or your major competitors strategically turn things around you so skeptically ask?
This Is How The Ultimate insiders Strategically Use The Compound Effect To Multiply Their Long Term Profits! (And So Can You!)
Take a closer look at the lady(featured in the main image) for this particular post. (Strictly for hypothetical marketing illustration purposes only.) Let’s say she’s either the sole or co-owner of this incredibly popular, local pub.
And on major key sporting event nights. Like a major (PPV) Pay Per View boxing match featuring two of the sports biggest personalities. Or a pivotal game six or seven of the NBA or Major League Baseball championships etc.
Or the finals of the NCAA Division One College Basketball Championship etc. And the bar is literally packed with tons of locals. Here’s where and “how” some extremely marketing savvy entrepreneurs such as yourself.
Can and definitely should strategically go about building brand visibility for literally pennies on the dollar. Say what? And you’ve got several potentially profitable, non traditional lead generation strategies to at least inexpensively A/B split test.
Before deciding if it’s really worth going any further. Say for example.
So How Would You Or Your Major Retail Appliance Store Systematically Leverage The Local Large Crowds Who Frequent A Popular Local Bar And Pub?
Entrepreneur that’s a great question. And so glad you finally decided to ask it. First of all let’s properly set the all too common and potentially outrageously expensive marketing stage, shall we? Say what?
So both you and at least a few of your major local competitors, are all single location, non franchised retail appliance center owners, correct? And not to single any one particular major competitor of yours out.
But let’s say this one particular, major local competitor routinely spends at least $40,000 dollars a month on the outrageously expensive, dismally performing local billboards ads.
And those not exactly cheap, 60 -120 second local prime time radio ads. You and your extremely marketing/PR (Public Relationships) savvy team.
Decide to initially inexpensively A/B split test some non traditional lead generation/positive word of mouth and mouse generating strategies and tactics.
Entrepreneur Don’t Keep Writing Potentially Big Checks Hoping Something Will Eventually Click! (Because More Times Than Not You’re On The Fast Track To Bankruptcy!)
In order to decide “if” they’re worth pursuing any further. So you or your major competitors reach out a local higher end beverage distributor. Who specializes in selling some extremely great tasting champagnes and premium beers.
And you either barter with the owners or simply buy X number of bottles of both premium beers and higher end champagnes. They get some super discounted prices on some of your state of the art 55-65 inch flat screen TV’s, tablets, barbecue grills and refrigerators etc.
And you in turn get X amount of extremely great tasting bubbly to?
Entrepreneur With Just A Little Marketing Creativity And A Fraction Of Your Usual Upfront Costs! (You Really Can Make A Big Splash!)
So let’s say altogether or your major local competitors are going to initially A/B split test anywhere from $7,500- $10,000 dollars over time of course. And monitor “if” or to “what” degree these so called non traditional marketing strategies and tactics really move the needle.
So you give these bottles of bubbly to the extremely hard working bar owner(s.) But with these specific instructions. And you or at least one of your main managers will also be present to gauge for themselves. “How” effective or ineffective each particular strategy is. Say what?
So whenever the first two individuals -or more- come into the bar and take a seat. Whether it’s two men, two women or at least one man & one woman etc.
The waitresses or waiters are instructed to immediately approach them and make them aware they are the recipients of at least two or X number of free premium beers. Courtesy of you retail appliance center in reality. Huh?
And she hands them an unsealed envelop. Has it has the following words written in big, bold red letters. Large enough music legend Stevie Wonder couldn’t miss. “You definitely deserve this!”
Stop Settling For One Dimensional Profits! (Instead Set Your Marketing Or Promotions Up So They Consistently Generate Long Term Bank Account Filling Results!)
And needless to say it certainly shouldn’t take long for them to open the envelop, correct? Agreed. And as soon as they do. They will “discover” X number of extremely time sensitive, market tested gift certificates inside.
Side (A.) invites the recipients to join your opt in email list. In order to enter your free monthly drawing. For their chance to win a $2,500 dollar state of the art, deluxe home entertainment system. (Which truth told only costs you or your major competitors have o slightly less than half in actual hard cost.)
And side (B.) informs them to come to you or your major competitors store before the handwritten 10 or X day expiration window expires.
They come alone and they save 10% off up to $200 dollars. (Not terribly exciting, is it?) However, simply for dragging a friend with them whose at least before the expiration date expires worthless.
Simply for dragging a friend/guest with them. They automatically save up to 40 or X% off up to $1,500 or X number of dollars. Say what? (And obviously the more they spend the higher percentage they save.)
You Absolutely Do Not Have To Consistently Break Your Ad Or Marketing Budget In Order To Move Off Center In A Major Way!
And of course as long as your customers guest joins your opt in email list before they leave your store. You or your major competitors will ethically bribe them for doing so. Because remember. Every local knows at least 25-50 other locals they can and definitely will constantly be bragging to. Both on and off of social media, right?
This being the case entrepreneur. Are you starting to see and appreciate ‘how” why” inexpensively building brand visibility can be or quickly become so potentially profitable? Say yes. Coming up very shortly in part two. Prepare to deep dive. See ya soon.
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