How To Get Good Testimonials Simply By Constantly Providing Outrageous Value!
Who can’t use a steady supply of potentially bank account filling testimonials? Wanna know how to get testimonials simply by providing more and more value? It’s not as outrageous as it may initially seem.
In fact unlike the vast majority of your major competitors who routinely spend, (more like waste!) tons of money on outrageously expensive traditional ad or promotional campaigns.
You can inexpensively A/B split test certain parts (elements) of various marketing campaigns. And these non traditional marketing/promotional methods can and often do lead to some previously untapped profit centers. (Which can and definitely should be systematically leveraged for years and years to come.)
And you can leverage them into more and more front and back end gross profits. Your current customers will constantly lead you or your major competitors to new semi qualified sources of potential prospects.
Why Building Relationships Is Definitely One Of Your Best Long Term Marketing Assets!
Would you be completely surprised to “discover” how your single location, non franchised retail appliance center. Could systematically invest anywhere from 10-30% of your current or future marketing/promotional budget.
And gradually over time steadily build an army of local, extremely loyal customers. Who routinely post, (more like brag!) especially on social media.
And they routinely let their extremely close friends, relative, in-laws, neighbors and or co-workers know about their extreme good fortune. Which over time definitely translates into more business for you or you major competitors.
For literally pennies on the dollar. But ‘how” did you or they get there. With just a few basic marketing tweaks here and there. A little strategic A/B split testing and before you know it. You’ve not only discovered a previously untapped potential goldmine.
But you can and should leverage it for literally years and years to come. And consistently earn higher gross front and back end profits. Because you’ve all but eliminated the outrageously expensive front end customer acquisition costs, typically associated with generating with new first time customers.
Wanna Discover The Real Secret To Consistently Brand New First Time Customers For Literally Pennies On The Dollar?
So imagine a local dentist orders a “closeout” sale home entertainment deluxe system. Which even though it originally retailed for $5,700 dollars.
And since she’s on you or your major competitors opt in email list. She was able to purchase it for just $3,000 dollars. And get free shipping. And because she spent over $2,000 dollars or X.
Her corporate account qualified for an extremely time sensitive gift, valued at $450 dollars. Say what? The dentist can allow -either- her secretary/front end receptionist or any female of her choice.
The receptionist or local female of her choice. For an extremely limited time and simply for joining you or your major competitors opt in email list. And simply for dragging a friend with them whose at least 18. Before the 10 or X day expiration window expires. The secretary or receptionist gets to purchase an extremely eye catching pair of diamond studded earrings.
And even though they typically retail for at least $450 dollars a pair or X. As long as the secretary or receptionist meets the two previously mentioned conditions. She only pays you or your major competitors actual hard cost or half. Say what?
So they gladly pay (in this particular) hypothetical marketing illustration only. They pay $225 dollars. And as long as their friend/guest joins your opt in email list before they leave the store.
They only pay $90 dollars or X for an extremely bracelet which typically retails for $279 dollars. Plus any and all applicable taxes and fees.
Entrepreneur Would You Rather Continue Investing A Fortune On Dismally Performing Traditional Ad Campaigns?
Or at least inexpensively A/B split test something slightly outside the marketing/promotional norm. And “if’ and only if it works. Then gradually scale it as your gross front and back end profits warrant it.
Just ten blocks from where your single location, non franchised retail appliance store is currently located. One of your major competitors has been running an outrageously expensive local billboard ad campaign for the last five months.
Which rumor has it easily costs them upwards of $25,000 dollar a month. (You do the math.) Five months @ $25,000 thousand dollars per equals $125,000 dollars, right?
For a fraction of that amount. You can ethically bribe a hand full of locals to begin with and create a ton of -perpetual-long term, positive word of mouth and mouse buzz for literally pennies on the dollar, correct?
And those goodwill ambassadors will both storm social media and constantly brag to any and every one within earshot distance. They’ll constantly take selfies, post really cool pictures and videos.
Meanwhile all of this positive goodwill building buzz ultimately equals new first time customers. And a percentage of whom convert into long term repeat customers.
But unlike the vast majority of your major competitors. You won’t be constantly wasting a fortune on those outrageously expensive, dismally performing traditional ad or promotional campaigns.
This is how to get good testimonials simply by providing outrageous value to your customers lives or experiences. And they’ll enthusiastically take care of the rest. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
