How And Why Strategically Marketing During The Holidays Definitely Pays Off!
When you’re either initially putting together or seriously considering different parts of your long term marketing calendar. Can o do you currently appreciate how and “why” you or your major competitors have to consider marketing during the holidays?
And not just using the potentially outrageously expensive, dismally performing traditional methods and mediums. Say what?
Because for one thing the traditional advertising mediums typically go for even higher premium prices during the year end holiday rush. Huh? Think about this time of year in the US markets anyway.
Lots of businesses are trying to reach the general mass public because they know psychologically the consumers already feel good. Not only about spending money in general and buying lots of gifts in particular. But sadly a certain percentage of these consumes will not only go into temporary or perpetual debt during a time of the year when they should be feeling extremely good psychologically.
But some of them will experience on depression as well.
Who Else Wants To Discover How To Get Good Testimonials While Marketing During The Hectic Holiday Season?
Entrepreneur imagine this all too common scenario unfolding. It’s three weeks before literally millions of Americans are celebrating the Easter Sunday holiday.
Which also definitely means literally millions of women from virtually all walks of life and income and influential levels. Guess which particular local, non franchised service providers an extremely large percentage of them are scrambling to get appointments with?
If you said either the hair or nail salon provider or both. You are spot on. But “how” does knowing and understanding this all too common fact possibly help you or your major competitors grow your single location, non franchised retail jewelry business you so skeptically ask?
Great question and so glad you finally asked? First of all let’s say at least a few of your top female sales managers or female sales associates are and have been customers for years.
Of a popular women-s hair salon located just three suites down in the exact same mini strip mall as your single location, non franchised retail jewelry store.
And several of them have been commenting in the breakroom about “how” they’ve already set appointments at least two weeks out to get both their hair and nails done and ‘how” they’re allocating to this annual ritual.
Not one to let a potential and previously untapped marketing goldmine go to waste. Here’s your initial positive word of mouth and mouse generating suggestion to the owner(s) of either hair or nail salons.
Most Single Location Profit Seeking Entrepreneurs Don’t Need An Entire Marketing Makeover! (Instead They Just Need A Little Strategic Tweaking Here And There!)
Either you or your major competitors send at least one female sales rep over to both their favorite hair and nail salon. And have them rocking some extremely eye catching diamond studded earring of their choice. Which typically retail for $650 dollars a pair.
When in reality -truth told- their actual hard cost is typically half or $325 dollars a pair or less. Say what? Right away even before they sit in either the owner or one of the popular stylist-s chair, that extremely eye catching bling will definitely draw attention and be a great conversation piece, correct?
So much so here’s the ( strategic marketing) deal. Your sales rep inform both the owner(s) and both the stylists and every customer currently in the shop. For an extremely limited time. (Like maybe the next ten or X number of physical days. (Not the next ten business days.)
Simply for filling out both sides of one of your best market tested, extremely time sensitive two sided gift certificates and or first time customer only discount coupons. Three really cool things happen. (And joining your opt in email list in order to enter your free monthly drawing for their chance to win a beautiful diamond studded necklace. Which typically retails for at least $2,500 dollars.
But usually has a real hard cost of half or less.)
Here’s Where You Or Your Major Competitors Throw In A Strategic Ethical Word Of Mouse Or Mouse Bribe Or Two!
First of all because both you and your major retail jewelry store competitors already have a pretty good idea, what your ideal female customers total lifetime customer value metrics are. And it’s easily somewhere in the neighborhood of $300 – $11,000 dollars give or take. Over the next five to seven year period.
So you or your major competitors systematically doing the following. Or a strategic A/B split test of the following is very easily affordable.
1.) First: Simply because they’re in the hair or nail salon during Thanksgiving, Xmas, New years, Valentines or Mothers Day etc. The first 100 or X. Even “if’ it takes a couple of days to reach the chosen numbers.
They’ll all get an extremely time sensitive “bounce back” offer of some kind from both salon owners. So they may get some service at the hair or nail salons actual hard cost. Simply by doing X, Y or Z before some stated deadline. (Like drag a friend back with them whose, not a current customer and at last 18.)
2.) Second: They’ll also receive some extremely time sensitive, market tested offer from you or your major competitors retail jewelry store. And a bigger ethical bribe bonus, simply for joining you or your major competitors opt in email list. And they too drag a friend with them to your store. Whose at least 18. Before the ten or X day expiration date window expires.
Here’s how Or Where You Or Your Major Competitors Hit It out Of The Park!
Your female sales reps bring along some absolutely gorgeous diamond studded earrings, which typically retail for at least $450 dollars a pair or X.
3.) Three: And when each stylist is on their break. The sales rep has them try them on. Say what? And then either take selfies or shoot some short videos and send them to whomever. Say what? Think about the potential positive, viral long term word of mouth and mouse effect of doing so.
And they simply ask ‘who” else would like to get hooked up with some great looking bling lik this? but instead of paying the usual retail price of $450 dollars a pair or X. For an extremely limited time.
All they have to do is join you or your major competitors opt in email list. And drag a friend with them whose at least 18. To your local showroom, before the X day expiration window expires. and they can purchase those beauties for half or just $225 dollars or X.
And they simply asks ‘who” else wants the link? And bam. For literally pennies on the dollar. You or your major competitors are now making strategically marketing during the holidays pay off big time. Don’t you agree?
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