How To Take Your Dead Assets And Combine Them With Your Hot Prospects!
(So You Or Your Major Competitors Make a Whole Lot More Money At Least 25% Faster!)
Who isn’t constantly looking for some really hot prospects to successfully market your awesome products or services too? Of course the main $64,000 dollar question has to be. Where or “how” do you or your major competitors strategically position yourselves.
So you either routinely find your hot prospects or vice versa. And when or as you’re doing so. “How” do you or your major competitors put a proven process in place, which is both cost effective and non time consuming?
On the initial service it may seem like a rather tall order. And to certain extinct it definitely is. But here’s where and “how” you can separate yourself from your major competitors for literally pennies on the dollar. Using some little known rarely revealed marketing strategies and tactics.
Who Else Wants To Discover How To Improve Retail Sales For Literally Pennies On The Dollar!
Entrepreneur “if” you had to take your best educated guess. Next to the golf course or the women-s hair or nail salon. An the men-s barber shop. Where else do you think tons of business arrangements or mutually beneficial partnerships are initially formed? If you guessed the gym you are correct.
And kindly move to the head of the class. So imagine the following all too common reality. One day while working out in the gym. As you and the person next to you are grinding it out on the treadmill.
Immediately after you strike up a conversation which ultimately leads to a potentially profitable JV (Joint Venture) partnership arrangement.
Basically because you’re one of the top sales reps for a fairly successful retail wine and high end high champagne distributors. And your gym (workout buddy) is one of the top sales/product placement specialist. Meaning they are experts at helping companies skillfully market their overstock.
And use successful (albeit) non traditional lead generation and non traditional market penetration strategies and tactics.
You Or Your Major Competitors Don’t Need Outrageously Large Budgets In Order To Be Or Become Very Successful!
So one of the very first multi layered strategies the top sales rep/product replacement specialist attempts to implement is this. They approach local, Mom & pop restaurant owners and believe or not local non franchised moving companies as well. Say what?
Here’s basically “how” the initial front end of their multi layered strategy works. The top rep(s) approach local Mom & pop restaurant owners they already have some sort of established relationships with.
And they successfully negotiate to purchase some mid level dinner wines, which they purchase at cost from the beverage distributor. Then immediately offer them at a 25-30% markup to the restaurant owner(s.)
But this price is still typically $24 dollars and some change below the usual retail price of $89 dollars. So the restaurant owners are advised to offer every customer who spends at least $75 dollars or more or X.
And simply for joining the restaurant owners opt in email list. (For those savvy enough to have one.) The customer can purchase a bottle and 27% or X off the usual retail price.
And for every customer who spends over $100 dollars, (or X) they get to purchase this particular bottle of wine at the restaurant owner(s) actual hard cost of $49 dollars.
The overall long term strategy here being, doing so creates goodwill among their best long term repeat customers. Who of course return more often and enthusiastically spread the word both on and offline.
How And Why A Little Strategic Goodwill Goes An Awfully Long Way!
And remember these bottles of dinner wine or higher end bottles champagne are primarily overstock or discontinued stock. So rather than just given them away for bargain basement prices to offer wholesaler-s.
Who for the most part just want as a good a deal as they can possibly get. And literally no allegiance to your nor any other beverage distributor.
On the other hand. For every one hundred or X number of bottles of both dinner wines and higher end champagnes the product placement companies purchase.
The extremely marketing savvy beverage distribution center also supplies at least 15 or X number of free bottles of extremely popular after dinner wines and at least ten free bottles of higher end champagnes, (five every six months or so.) And the recipients, who in this particular case are the product placement specialist.
They can now strategically give them away to prospect hot prospects. Like maybe giving a local real estate broker, at least five bottles of higher end champagne to give away as house warming gifts to their customers who have purchase their five most expensive houses. So when they give get togethers.
And those local influential men & women who get exposed to it. You know at least some of them will definitely want to know how or where they can get hooked up too, correct?
And at least some of them will help spread the word both on and offline. Which helps further build their/your brand.
It’s Definitely In Your Best Interest To Get Your Product Or Services In The Hands Of Some Of The Most Influential Around You!
And coming up shortly in part two. Both you or your major competitors will “discover” “how to” take this very simple marketing strategy to a whole new level or two. Sound good? And in the process you’ll discover “how to” take your previously considered dead assets and use them to strategically attract hot prospects. Are you ready?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
