Why Systematically Building Momentum In Your Business Or Service Doesn’t Have To Be Outrageously Expensive!
(Nor Too Time Consuming!)
So how many extremely close friends or relatives have recently recommended a product or service you or your spouse or live in significant other or kids or colleagues still currently use? Or how many of your siblings or in laws has recommended a movie or play which you not only saw.
But you’ve since recommended to whomever, both on and offline. Entrepreneur please re-read the above paragraphs at least twice. So it fully sinks in “how” many potentially lucrative long term cash flows are literally at stake here.
Once or as you or your major competitors systematically and strategically go about building momentum. Especially when you can and definitely should do so without having to constantly rely on outrageously expensive, traditional advertising or traditional promotional methods.
And it doesn’t matter if you’ve been at for the last seven or eight years. Or “if’ you or your major competitors are literally just starting out. Marketing or promoting using proven strategies and tactics. Given a reasonable amount of time of course. Can and ultimately will lead you or your major competitors to some previously untapped profit centers…..
So What If Any Type Of Potentially Profitable Influencer Marketing Should You Or Your Major Competitors Be At Least Inexpensively A/B Split Testing?
This is an awesome question. And so glad you finally asked it. Let’s take your all too typical offline Mom & pop bakery business owner(s.)
Who in all likelihood own a single location, non franchised -family orientated business. And even though they constantly work incredibly hard at running their business. For the most part they consistently generate very little, long term, bankable marketing leverage of any kind. Say what? Nod your head cadets because it’s true.
And sadly like far too many other extremely hard working business owners or service providers. They not only don’t have a state of the art WordPress website or blog.
(And even “if” they did have either a blog or e-commerce site and a blog component attached. When in the world or “how” in the world would they possibly find time to consistently publish any type of relevant content to it? Which was on or off page SEO (Search Engine Optimization- optimized.)
Plus they are not even aware or have any practical clues “how to” make strategic email marketing work for them in a major way. Huh? And as direct result they have no opt in email list of local prospects or customers.
Whom they can inexpensively, periodically keep in contact with. And send them relevant extremely time sensitive offers to. As often as you like for literally pennies on the dollar. Or “what’s” far more likely to initially be the case is. Hmmmm?
Who Says The Only Way To Leverage Potentially Money Making Online Marketing Tools Is By Having Direct Access To Them?
Case in point. Because these extremely hard working owner(s) are constantly working in not on their business or service. They or you are literally blinded to the previously untapped marketing possibilities, strategically leveraging opt in email marketing strategies and tactics can provide. Say what?
For instance. Let’s say one of their most loyal, long term repeat customers of many years is local Mom & pop CPA ( Certified Public Accountant) or local CFP (Certified Financial Planner) firm.
Even though their respective practices are nowhere near the level of a H & R Bloc or the Jackson – Hewitt franchise is. They still do well enough to earn six figures per year.
Plus at least 37% of their local repeat customer base, (and constantly growing!) is local business owners and service providers. Many of whom have at least five total employees or more and their share of local, non directly competing vendors and their immediate employees and vendors. (Entrepreneur are you starting to smell the long term previously untapped marketing possibilities yet? I sincerely hope so.)
So How In The World Are You Or Your Major Competitors Supposed To Consistently Profit From Any Type Of Email Marketing Strategies Or Tactics? (When You Don’t Have Direct Access To Your Own Free Or Paid Account!)
Excellent question. And once again thanks so much for asking it. Here’s an incredibly brain dead simple A/B split test you or your major competitors can and definitely should inexpensively test out. (And “if” or as the strategies validate themselves. You gradually but consistently roll it out.)
Since this particular CPA firm currently does both you and some of your staffs personal income taxes, under their business group plan rates. (Awfully marketing savvy sophisticated of them, right?)
Anyway, you find out “how” many current employees, full or part time they have. As well as “how” many local vendors, no matter what the current size of the vendors business or service is. They currently do business with. Here’s why?
Initially you or your major competitors will provide them all with free Xtra large “Big Gulp” plastic mugs. And every time they bring them in. Instead of paying the usual retail rate of $5.79 or X per cup.
Entrepreneurs These Noticeable Front End Savings Definitely Add Up Over Time On The Extremely Lucrative Back End!
They only pay $1.99 per cup or X. Say what? Obviously you or your major competitors make less per cup on the initial front end, right? But think about ‘what’ you’ll definitely gain long term on the back end. Huh?
1.) First: Since you’re serving some extremely great tasting gourmet coffee, cocoa, ice tea or lemonade etc. Whose bakery shop do you think they’ll frequent more often? And whose bakery do you think they’ll recommend to their closet friends, co-workers and or neighbors etc.
Especially since they’re saving at least $3.80 or X per cup. Say what? So you know at least some of the time they’ll spend more money with you or your major competitors, right? Bingo
2.) Second: You know they’ll do a little bragging both on and off of social media, correct? Absolutely. Plus the individuals they constantly brag to. At least some of them who love gourmet coffee and other extremely great tasting beverages. They’ll want to know “how” or “when” they can get hooked up too, correct?
So when both your CPA and CFP send extremely time sensitive, previously unscheduled “broadcast” email messages to their constantly growing list of locals.
Alerting them it’s you or your major competitors, businesses or services birthday or whatever. Guess what? A certain percentage of them will head over to your place of business or service.
Some will definitely be one and done. (It’s just the way it is.) But a larger percentage will become repeat long term customers. This is “what’ strategically building momentum is all about. Especially when you or your major competitors can consistently do so. For literally pennies on the dollar. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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