Entrepreneur This Is How You Make Your Holiday Marketing Strategies Really Pay Off!
Would or does it really surprise you that people typically are much more in the buying mood during the wild and crazy end of year holiday marketing frenzy? It doesn’t right?
It’s no secret people (for the most part) are psychologically just in a more festive state of mind, correct? So they tend to not only spend more readily available cash. But they also tend to put more on their already semi maxed out credit cards as well.
And think less of routinely doing so. Which means entrepreneur, this is your extremely limited, time sensitive window to leverage their euphoric buying mood while you or your major competitors can. Say what?
Entrepreneur you’d probably be surprised “how” much money making marketing leverage you or your major competitors can consistently generate. Simply making some of your best market tested offers available to your target audience right around and through the end of year holiday marketing period.
So Who Else Wants To Discover How To Strategically Leverage Some Really Simple Holiday Marketing Ideas?
Case in point. Imagine this not so common potential marketing situation unfolding in a local upscale women-s hair or nail salon. Or both. A single location, non franchised retail jewelry store owner.
Has two of their top female sales managers or two female sales rep head over to both a local hair and nail salon. say two weeks before Xmas-right through to New Years eve.
And every customer of both salons are given an extremely time sensitive, two sided index cards. Side (A.) invites the recipient to enter you or your major competitors free monthly drawing. For their chance to win an extremely eye catching diamond studded necklace.
Which typically retails for at least $2,500 dollars. And side (B.) invites the recipient to come to you or your major competitors store. Before the ten or X day expiration window expires.
They come alone and they only save 10 or X% off up to $200 dollars. However, simply for dragging a friend with whose at least. Before the expiration date window expires.
They automatically save 40% off up to $1,500 dollars. (A relatively nice ethical bribe for joining your opt in email list, right?)
So Says You Can’t Or Shouldn’t Take Your Holiday Sales Strategies To The Very Next Level Or Two?
Say for example. In order to really shake things up and create some potentially profitable word of mouth and mouse buzz. You or your major competitors allow the owner(s) of the hair or nail salon, (provided they too join) your opt in email list. For an extremely limited time.
They get to purchase an absolutely stunning pair o diamond studded earrings, which typically retail for at least $650 dollars a pair.
But simply for joining your opt in email list. They only pay $225 dollars. (the normal hard cost price of a pair which would typically retail for $450 dollars a pair. Say what?
And each stylist for both shops. As long as they also join your list. And drag a friend with them to your store, whose at least 18. Before the X day expiration window expires.
For an extremely limited time they get to purchase a $450 dollar a pair of diamond studded earrings and only pay your actual hard cost of $225 dollars. Huh?
Otherwise if they decide to come alone they only save 10% off those same diamond studded earrings. Or 10% off their current retail price.
But here’s where it gets really interesting. Each week, which every stylist has the leads which converted to first time customers. No matter ‘how” much or “how” little they initially spend.
They stylist gets a free diamond studded bracelet, which typically retails for at least $150 dollars. Huh? And as long as the guests join your opt in email list before they leave you or your major competitors store.
They too get to purchase an extremely eye catching pair of diamond studded earrings, which typically retail for $450 dollars a pair. But they only pay your actual hard cost of $225 dollars or X.
Since Or When Your Potential Prospects Or Customers Are Already In A Buying Mood! (Why Not Help Persuade Them Over The Edge?)
Here’s how. Strategically pick out a few local customers and stylist of each shop. And let them sample a pair of $650-$800 dollar a pair diamond studded earrings.
And just do a FB live on their FB page. And have them ask their followers “if” they like the earrings. And to comment DM (Direct Message) them asking for the link to your designated lead capture page form. So they can enter you or your major competitors free drawing for their extremely limited chance to win a similar pair.
These are just a few of the proven ways, you or your major competitors can make your holiday marketing strategies and tactics pay off. Any questions?
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