So Creating Opportunity Hinges On Leveraging A Great Tasting Chocolate Chip Cookie? Part Two
Entrepreneur can you really wrap your marketing head around consistently creating opportunity, as a direct result being able to purchase some extremely great tasting “Big Chunk” chocolate chip cookies? At one of the local non franchised, mom & pop local bakeries actual hard cost of one dollar or X.
You’d think you or your major competitors primary road to marketing or traditional advertising success. More than likely would come from some far more traditional means, correct?
But sadly in far too many cases traditional almost always means outrageously expensive and dismally performing results. So “who” really cares as long as the final results mean a whole lot more front and back end gross profits. For literally pennies on the dollar, right?
Okay so on the initial front end who would ever think an extremely great tasting “Big Chunk” chocolate chip cookie, which you or your major competitors can purchase at the actual hard cost of just one dollar or X.
This could eventually hold the key to a non traditional lead generation strategy which consistently builds both you and your local bakery JV (Joint Venture) partners businesses for literally pennies on the dollar.
So Who Else Wants To Know How To Attract More Customers For Literally Pennies On The Dollar?
Case in point. Let’s say your retail appliance center, which already knows your ideal customer has a total lifetime customer value metric of somewhere between $400 – $11,000 dollars. Give or take over the next five to seven year period.
And one day while standing in line at a popular, single location, non franchised mom & pop local bakery. Which both you and some of your key staff have been shopping at for years. You notice “how” similar their extremely loyal customer base is to theirs.
And this is when and where part one of your long term marketing strategy is initially conceived. Basically you or your major competitors offer to initially purchase at least $3,000 or X dollars worth of “Big Chunk” chocolate cookies from the local mom & pop bakery. Say what?
And you suggest they do the following. First – the first twenty five or X number of local women who come into the bakery on two of the bakeries traditional two slowest days of the week. (No minimum purchase necessary on the first 25 local women only.)
They get to purchase a maximum of two “Big Chuck” chocolate cookies and only pay fifty cents each. (For a grand total of one dollar.) Say what? And the first person or local business owner or service provider each day whose spends at least $50 dollars or more. They automatically get a $30 dollar credit off their total bill. Say what?
So quickly do the math. Twice a week at least 50 local women, (the first 25) per day, on their two traditional slowest days of the week, get to purchase a maximum of two “Big Chunk” chocolate chip cookies for just fifty cents apiece.
So those 50 per week over 51 weeks per year. (Because the bakery owners shut down at least one week out of the year for a much deserved vacation or local staycation.
Entrepreneur Just Because You Start Small Doesn’t Automatically Mean You Definitely Don’t Have To Remain That Way!
So those local 50 women per week over 51 weeks per year share their extreme good fortune with at least 25 other locals per week. (Including both men & women.) Both on and off of social media. (50 x 25 per week = 1,250 x 51 weeks per year = 63,750 locals.)
And because each of these 50 ladies per week also gets an extremely time sensitive, two sided, market tested gift certificate to you or your major competitors retail appliance store.
Side (A.) invites them to enter your monthly free drawing by joining your opt in email list. So they have a chance at winning a state of the art $5,000 dollar home entertainment system. (Which truth told only cost you or your major competitors half or slightly less.)
And side (B.) invites them to you or your major competitors store. Before the 72 or X hour expiration date window expires.
Entrepreneur Darn Sure You’re Always At Least Testing Various Market Tested Strategies For Building Your Own In House Database Of Some Kind!
And they may decide (for whatever) reasons to come alone and only save 10% off up to $200 dollars or X. (Some relatively low non sexy amount.) However, simply for dragging a friend with them to your store, whose at least 18.
Before the expiration date window expires. They automatically get to save 40% off up to $1,500 dollars or X. And as long as their guest also joins you or your major competitors opt in email list before they leave the store.
They get to save 30% off up to $1,000 dollars. Otherwise if they decide not to join your list before leaving you or your major competitors store. They only save 10% off up to $200 dollars.
Entrepreneur are you finally starting see and better appreciate “how” some extremely great tasting “Big Chunk” chocolate chip cookies can potentially hold the key to creating opportunity like you can’t even imagine? Say yes.
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