This Result Is What Makes Strategic A/B Split Resting One Of Your Most Valuable Marketing Assets!
By now you’ve definitely been exposed to more than enough proven marketing strategies and tactics in order to move ahead, right? And if you’ve been constantly looking for the holly grail of money making marketing or promoting etc.
You definitely need to stop overlooking one of the most potentially profitable marketing strategies you can and definitely should be constantly implementing. And what might this potentially profitable strategies be, you so skeptically ask?
Why it’s none other than good ole A/B split testing. Say what? That’s correct strategic A/B split testing of your offers or critical components of your offers, has the potential of becoming one of your profitable marketing assets or resources.
Especially since implementing is so extremely low cost and non time consuming. Have a closer look and you be the ultimate judge, fair enough?
Are You Finally Ready To Discover How To Implement Some Potentially Profitable Direct Selling Strategies And Tactics?
If you live in a city area then more than likely there are at least a few incredibly popular women-s clothing and accessory stores or shops, correct? And more than likely the owner(s) are open to your retail jewelry store helping them not only further build their brand equity, but increase their front and back end sales revenue in the process, right?
Especially if you can inexpensively demonstrate how your proven market tested strategies can consistently do so for literally pennies on the dollar. As you examine the daily foot traffic this particular women-s clothing store averages, plus “how” much they typically gross on a daily bases.
And divide this gross amount by the number of days they’re actually open. Almost immediately they will have a general idea which are their traditionally slowest two days of the week.
Of course depending on the particular season of the year will also figure into the mix as well. And since you’ve already determined your ideal long term customers total lifetime customer value metrics, are somewhere in the neighborhood of $350- $11,000 dollars.
Give or take over the next five to seven year period. And 75 -80% of those figures is gross profits and the remaining 20-25% is your non traditional customer acquisition costs.
You unlike a staggering 90% of your major competitors know what you can actually afford, (within a reasonable margin of error), to invest to consistently generate your all important first time customers.
The More You Power Network With Non Competing Vendors! ( The Faster Your Long Term Gross Front And Back End Profits Will Grow!)
Case in point. Rather than keep wasting $25,000 – $75,000 dollars a month on those outrageously expensive, dismally performing local billboard ad campaigns.
You or your major competitors could (and definitely should!) inexpensively A/B split test the following, positive, three step word of mouth and mouse promotional strategy. And monitor whether it generates both more initial front end revenue for the women’s clothing accessory store or not.
1.) First: Offer some of your most eye catching, mid level diamond studded earrings to the owner(s) of the boutique. Even though this eye catching bling would normally retail for at least $650 dollars a pair.
As long as they join you or your major competitors opt in email list and remain an active subscriber. Meaning they don’t unsubscribe. And they drag a friend with them to you or your major competitors store, whose at least 18 before the 10 or X day expiration window expires.
They only have to pay the actual hard cost of a $450 dollar pair of diamond studded earrings. Which means (before they leave you or your major competitors) store.
They get to spend $225 dollars, but they automatically get upgraded to an absolutely beautiful pair of diamond studded earrings which usually retail for $650 dollars a pair. Say what?
So you know they’ll storm their social media accounts and be constantly strutting around showcasing their newly acquired bling, right. No doubt.
And As Words Starts To Spread Both On Or Offline! (Word Will Definitely Continue To Spread On And Offline!)
2.) Second: You or your major competitors could inexpensively test setting up a makeshift portable booth of some kind in their shop on their traditionally two slowest days of the week. And the first 25 or X number of locals who spend at least $75 dollars.
Provided they join your opt in email list before they leave the women-s clothing and accessories store. They automatically get to purchase a $450 dollar a pair of diamond studded earrings for half or your actual hard cost of $225 dollars or X.
And the first 25 or X who spend less than $50 dollars. They can either buy a really nice bracelet, (before they leave the store) and save 10% off the normal retail price of $200 dollars.
Or they can decide to receive an extremely time sensitive, market tested, two sided gift certificate from you or your major competitors. And they basically have a short 72 window to return to your store, with the extremely time sensitive gift certificate in hand, before it expires worthless.
And having also dragged a friend with them whose at least 18. And their extremely time sensitive ethical bribe is they automatically get to upgrade and purchase an absolutely beautiful pair of diamond studded earrings, which normally usually retail for $650 dollars a pair.
Entrepreneur You’d Be Amazed What You Or Your Major Competitors Can Do With Your Traditional Advertising Budget!
But they can purchase them for an extremely limited time, for just half or pay they $325 dollars. Provided they too join your opt in email list. Otherwise if they don’t join your email list (before they leave your store.) They can still upgrade but only save 10% off the $650 dollar a pair earrings. Or pay 10% of whatever the current price is at their time of redemption.
3.) Third: Since you or your major competitors are busy (behind the scenes) helping them build their brand equity among the locals. You’re more than willing to finance this next proven marketing strategy. (Remember with regards to helping them increase their initial front end daily gross revenue on their traditionally slowest days of the week.)
The first five local women who spend at least $100 dollars with the women-s clothing and accessories store. You or your major competitors will gladly issue a credit of 50% of the actual retail cost. Say what? This way you know these local ladies will take their social media accounts by storm. Correct?
And as the positive word of mouth and mouse buzz continually spreads throughout the local community. More local ladies will bum rush the store to “discover” what’s going on. And the more long term repeat customers you or your major competitors will continually generate for literally pennies on the dollar. Right?
And all because you or your major competitors decided to make strategic (money making) A/b split testing one of your most valuable marketing assets.
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