Just Make Darn Sure You’re Constantly Leveraging Your Digital Assets Or Digital Resources!
Hopefully you do a know you definitely have choice to make, correct? meaning whether you should devote the majority or your available time, money, assets and other extremely valuable resources into either creating potentially valuable digital assets or extremely helpful digital resources. Say what?
Not to be totally misunderstood here you definitely can and should leverage both. However, in order to either put or keep you in the drivers seat you definitely need to focus your total efforts ratio about 80/20.
At least eighty percent of your ongoing efforts should be constantly laser focused on creating various types of digital assets which you both own and control 100%.
And your remaining 20% should be constantly focusing on your various digital resources. Stuff like your potentially valuable guest podcast appearances or your guest blogging opportunities.
And all of your proactive marketing strategies on the various social media platforms. Please don’t forget you and I, (at least I don’t) own any of the social media platforms you’re active own.
Someone else could decide you violated one of their terms of agreement and temporarily or permanently shut your account(s) down. Unfortunately this all too common occurrence literally happens every day. And if or when they do where does this leave you in the big scheme of things?
Let’s Focus On Some Proven ways To Promote Your Business Or Service!
First of all take a closer look at the feature image embedded in this particular post. In case it’s not crystal clear yet. The image you’re looking at is a sample of “how” my podcast cover art will look when I upload each particular to my youtube channel. Huh?
You see going forward I will simply use that cover art as a basic template. Notice ‘how” it mentions the both the name of my podcast as well as includes me being the podcast show host?
And it also points out “what” the name of each new uploaded episode is so in case anyone wants to look me up on say Spotify or Stitcher etc. I’m also using a royalty free image of a MP3 player which I upladed from pexels.com.
And I used the free version of Canva.com in order to create the entire -sample- cover art in all of 15 minutes. But here’s the overall point. Since I own and control my podcast episodes 100%.
They are potentially valuable digital assets for me, but you and I definitely don’t own youtube or vimeo, right? I’m leveraging youtube as a digital resource.
Of course my or your youtube accounts could be temporarily or permanently shutdown. But even if they are you or I can still continue to publish our podcast episodes and begin sharing them with your opt in email list.
Because once again you not someone else is 100% in control of the content. Simply by converting my podcast content into video content and uploading it to youtube, strategically expands my reach.
Because some of my audience may not currently be aware of my podcast just yet, right?
You Can And Definitely Should Leverage Your Digital Resources In Order To Gain Some Potentially Profitable Exposure For Your Digital Assets!
Please understand and appreciate how each pre- written email message you or your major competitors create is a potentially valuable piece of problem solving content in and of itself. Say what?
Which also means so are you previously unscheduled, extremely time sensitive “broadcast” email messages. You could actually turn -either- your blog posts or X number of your follow up (drip) email marketing campaigns into separate PDF files, which you giveaway as free bonus report bundles worth X.
But the main reason for doing so is because you can and definitely should A/B split test offering an affiliate link to a high end affiliate offer which converts pretty well.
Entrepreneur Strategically Position Yourself So You Only Need A Little In Order To Consistently Gain A Lot!
This way just one sale grosses you anywhere from $497 up to the higher four figures. You also have the option of sharing a link to each or select podcast episodes on your Linkedin account.
And as long as you tag one of your connections, both they are their current connections with get a notification message. And once again you’re leveraging one of your most valuable digital resources in order to gain some virtually free exposure for one of your most valuable and potentially profitable digital assets. Don’t you agree?
The real key is to laser focus on consistently generating some type of digital assets you and I control 100%. Then strategically leveraging your various current and future digital resources in order to gain massive free exposure to them.
You stick to the 80/20 ratio of proven activity and watch what ultimately starts to happen to your bottom line. And speaking on potentially valuable digital assets. Be sure and listen to this potentially profitable podcast episode.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
