Three Simple Reasons Why Opportunistic Marketing Might Be The Key To Growing Your Retail Jewelry Business!
Have you ever gone all in on an outrageously expensive, traditional advertising campaign? And what were your overall results? And are or would you be willing to invest the same amount or even more based on the results? I didn’t think so.
If you’re a regular reader of this particular blog. You’ve often read (hypothetical marketing) examples about retail jewelry stores spending a bare bones minimum of $25,000 dollars a month of dismally performing local billboard campaigns. Right?
But please be advised. In the major metropolitan areas. Like say New York city. Rest assured those local billboard are definitely north of $25,000 dollars a month. And rather than constantly investing anywhere from $75,000 – $125,000 dollars a month of those wasteful campaigns.
Maybe it’s time to seriously consider “how” some form of readily available opportunistic marketing strategies and tactics. Hold the real key(s) to growing your retail jewelry business.
And for a fraction of the typical upfront cost. As you and your major competitors are about to discover…
Often Times Really Simple Marketing Strategies For Small Business Owners Is Usually What Works Best! (And Can Often Be The Least Expensive Choice Too!)
Case in point. Recently while prospecting and power networking on Linkedin. You know the number one related business building social media platform on the planet. (And BTW, if you’re currently a registered member on Linkedin. Or will be soon. Let’s get “connected” already.)
Anyway while scrolling me feed. I came across this really interesting post. (Get this.) It seems there’s a young man in New Your city. (Not the young man featured in this particular post BTW.)
Anyway, this young man works in an upscale hair salon which charges up to $150 dollars for a haircut. Say what? Or whatever they actuallyl call it for that price.
Anyway, when he’s not giving his customers a do over. On at least one of his days off. He goes out into the community and provides homeless people and others temporarily down on their luck with free haircuts. Huh?
What an incredibly nice gesture and what an extremely classy move on his part. Agreed? Absolutely. So entrepreneur (or entrepreneur in the making!) Before spilling the entire entrepreneurial beans. Based on “what” you’ve read thus far.
Do you “see” how you or your major competitors can and definitely should be systematically leveraging situations such as the one you just read about? Say what?
Who Says You Can’t Be Some Serious Marketing Momentum And Make Money And Still Help People?
First of all. Do you agree with this particular marketing train of thought. “if” individuals can routinely afford to pay or invest $150 dollars for a haircut.
There’s a pretty good chance they’re doing okay financially. Agreed? No doubt. And the odds are also pretty good. They probably (either) rent or lease a nice upscale place. Correct? Or they’re making a decent sized mortgage payment each month or quarter.
Which means they probably (either) are doing okay with their own business or service. Or they’ve got a pretty good job or steady source of income.
And both their neighbors, co-workers, (both current and future) are doing okay too. And both their professional and personal inner circles are probably doing okay financially as well.
Let’s say you own a single location, non franchised retail jewelry store. And you’re tired of wasting outrageous sums of money. Month after month on those dismally performing, local billboard ad campaigns. This being the case. So what if you or your major competitors go find this enterprising young man.
And suggest the following. If they’re into wearing some really great looking bling. Like maybe an extremely eye catching Men’s Rolex watch. Which typically retails for at least $5,000 dollars.
But with some limited and easy to meet conditions. They can get one for just $100 down. And the remaining balance can be paid off simply by the young man honoring gift certificates worth $150 dollars per person. Say what?
Which means 16 locals both men & women will receive a $150 credit towards their next haircut at his upscale salon. Huh?
Certain Situations Have To Be Leveraged To The Hilt And Them Some!
And to really sweeten the proverbial marketing pot. Both you or your major competitors ask if he or any of the other stylist. Would like to know “how” they can get their weekly booth retail fee of $1,000 dollars paid for them. Say what?
Of course he’s all ears. You inform him. All they have to do is pass out some of your best, market tested, two sided business cards. Any time anyone. In or outside of the hair salon. Wants to know where he got he’s really cool Rolex. And of course “how” much he paid for it.
Because you know if his and the other stylist customers. Who can clearly afford to pay $150 dollars for a hair cut. They definitely have enough disposal income to periodically buy some really nice bling for both themselves and spouse or live in significant other. Or their kids or secretary etc.
Good, now that you’ve finally got the full picture. Coming up very shortly in part two. You or your major competitors are about to “discover” why some form of opportunistic marketing opportunities. Just might hold the really to scaling your retail jewelry business. For literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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