Why You Gotta Stop Ignoring These Potentially Profitable Customer Service Techniques!
Even small solo-preneur business owners or service providers can and definitely should be pro-active as possible when it comes to consistently implementing some type of potentially profitable customer service techniques. Don’t you agree? Great.
After all. If nothing else you’ve got to be able to offer both your paying customer and potential prospects top notch customer service. Because consistently doing so allows you and I to compete on some level with your/our much larger, (not to mention!) much deeper pocket-ed major competitors.
Sure they may have more access to traditional advertising dollars. But smaller, leaner entrepreneurs can and definitely should be able to consistently respond faster and adjust sooner to any ongoing customer/client concerns or challenges.
And doing so will definitely help elevate you to the top of your customers and prospects lists. Which is “what” you definitely want. Correct? me too BTW…
Entrepreneur You’ve Got More Access To Potentially Profitable Customer Service Techniques Than You Possibly Know What To Do With!
Say for instance. Does the following potentially profitable lead generation strategy make sense to you? (Extremely important note: Entrepreneur as you consider the following real world case study marketing example.)
You’re gonna be exposed to 7 + 3. But you may need to do 6 + 4 or 5 + 5 or 9 + 1 etc. Conceptually it’s all ten. And that’s only using addition. Right?
So imagine the following. A local landscaper whose pretty marketing savvy. They’re prospecting for new business in an upscale neighborhood.
Where the homes, condos or townhouses start in the 300,000 thousand dollar range up to 1.5 million dollars. So needless to say. Someone has money to afford either their lawn mowing or tree trimming or brush trimming services, correct?
So the extremely marketing savvy landscaper is going to A?B split test a potentially profitable lead generation strategy.
A.) Potentially profitable lead generation strategy # one: First they or their major local landscaper competitors will hang the typical fliers promoting their various or specific services. However, here’s their first trackable marketing twist.
In order to strategically build either opt in email or text message list. They offer the 1st X amount home owners in the area who join their list. They automatically qualify for an extremely time sensitive savings of X% off of their first.
Or their first three orders. And if the provider has either a Facebook business page or Linkedin page. And they can post either pictures or videos of the work they’re currently doing in these upscale areas.
And having some sort of proactive (CTA) “Call To Action.” Meaning: Ethically bribe the viewers to contact you for some type of extremely time sensitive savings.
Successful Marketers Routinely A/B Split Test Their Various Extremely Time Sensitive Offers!
B.) Potentially profitable lead generation strategy # two: Potential offer B invites the recipients in the immediate upscale home area to enter an extremely time sensitive free drawing. For their chance to win their next five or X total landscaping jobs free of charge. Say what?
Ultimately the strategy here is to build an active list. Choose your 1st grand prize winner. And make everyone else who enters your 2nd grand prize winner runner up.
And they automatically get a follow up opt in email or text message offering them or the first X who respond. Extremely time sensitive savings of X off their first or next X number of jobs. When they pre pay.
And since they’re extremely marketing savvy. They can also inexpensively test letting other non directly competing vendors give away some of their best market tested gift certificates to some of their best single or multi job savings offers.
It could be other local non directly competing professionals. Like local plumber-s, roofers or active local rehabbers etc. And they might also generate some local publicity buzz by offering to service one or two local senior citizens or local disabled individuals properties.
And of course word of mouth and mouse will gradually spread. And don’t forget they can also JV (Joint Venture) or cross promote their list with other local non directly competing vendors.
Or they or you can just do strategically structured swaps. Huh? Say for example. You or your major competitors can find (or put the word out!) you’re looking to power network (preferably) with other local non directly competing vendors who:
1.) Have opt in email or text message subscriber bases similar in size to theirs.
2.) Or these non directly vendors can personally introduce your company or service to different local associations or affinity groups.
Who you can either:
A.) Offer all of the current and future members,( and all of the) current and future administrators extremely time sensitive offers of some kind.
B.) Or they can offer each current and future member or every current or future administrator the chances to be grandfathered in at lifetime discounts of X. As soon as the previously mentioned refers a minimum number of customers.
Let that potential benefit fully sink in. And as you do. Hopefully you will better appreciate “why” you or your major competitors have to stop ignoring these potentially bank account filling customer service techniques. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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