How A Really Simple Creative Marketing Plan Can Jump Start Your Long Term Profits!
Ever notice “how” these major corporations with extremely deep pockets go (way!) out of their way to spend huge some on money on outrageously expensive, traditional advertising campaigns?
When truth told, They could can or at least A/B split test using a third or half of these amounts and consistently generate a ton more long term gross front or back end profits. Kinda makes you wonder who’s in charge of writing the checks, right? On the other hand, often times a really simple creative marketing plan is all you or your major competitors need.
In order to not only make a positive splash. But to consistently generate a ton of viral word of mouth and mouse buzz both on and off of social media. For literally pennies on the dollar.
As you or your major competitors are about to discover.
How To Make Your Creative Marketing Plan Your Initial Springboard Into Some Major Long Term Profit Generating Opportunities!
So imagine “how” much it has to cost for one of the regions or countries most popular and successful, women’s cosmetic distribution companies to advertise in one of the top five women’s glamour magazines.
First of all. You don’t simply call the magazine rep and place your order for either a half or full page ad. Even though you may be investing anywhere from $25,000 – $125,000 dollars per ad entry. Say what? Nope.
Your outrageously expensive ad may not appear for anywhere from 3-9 months after you or your major competitors pay for it. Huh? (Nod your heads cadets because it’s true.) This being the case and literally par for the course.
Suppose you or your major competitors decide to pre pay for three full page ads and receive the customary 15% off your total cost. So at $63,750 dollars per run times three. You or your major competitors are already on the hook (sunken cost) of $225,000 dollars minus 15% equals an upfront cost of $191,250 dollars. ($225,000 x .15% = $191,250 dollars.)
This time around you or your major competitors decide to at least initially A/B split test and carefully track some non traditional lead generation strategies and tactics. To see (discover) if it makes sense to go any further.
Sadly Most Aspiring Entrepreneurs Have A Major Blind Spot For Not Only Spotting But Benefiting From Non Traditional Marketing Strategy And Tactics!
Case in point. While one of you top female regional managers is away at a five day industry conference. Which targets women who consistently earn high five and six figure a year annual incomes.
She can’t help but notice in general “how” many women are in this particular five star hotel she’s staying in. Plus all the women in the five star hotel where the actual five day conference is being held.
And suddenly on her way back to the conference, coming from lunch with a few other ladies she recently met at this incredibly popular annual conference. Which truth told.
On average 1,500 affluent and influential women from all over the country. And 50 different incredibly popular and highly influential key note female speakers. Make it their business to be a part of this annual event.
This being the case. Your regional female sales manager has the following brainstorm. Initially she wants your permission to negotiate with both the hotel administrators and the promoters of the event.
To offer a sample 32 oz. bottle of one of your most popular fragrances to all 1,500 or X number of women attending the conference.
And one 64 oz. bottle of the perfume of their choice. To every female current and future administrator involved in the promotion of this annual event. Say what?
Remember Entrepreneur Often Times The Tallest Trees Originate From The Tiniest Acorns!
But here’s the condition both the promoters of the event and the hotel administrators must meet. In order for them to receive a free 64 oz. bottle of one of your best smelling mid level perfumes.
The hotel administrators must agree to provide all of their female staff members in every department. Regardless of whether they’re currently employed full or part time. Huh? Because even though some of the female employees might be currently employed part time in the kitchen. Guess what? On average not only do they still probably know at least 25 other local women or more.
But more than likely they’re also semi to proactive on social media. Which means periodically posting both videos and pictures. And think about the 1,500 high income earning and extremely influential women attending this annual event. They also (on average) know at least 25 other women, who earn really good annual income incomes.
So 1,500 affluent women who also know at least 25 other women who earn similar incomes. This equals 37,500 potential future first time customers. And on average about 30% of this number will become customers within the next 90 days or less. And typically their average spend will be $575 dollars. Say what?
Entrepreneur you get the pleasure of doing the math. (37,500 x .30% = 11,250 x $575 = an impressive $6,468,750 dollars.) Even “if” their average spend is only $375 dollars each. It’s still pretty impressive, is it not? Agreed.
Hopefully you or your major competitors have a much better appreciation for “how” a really simple creative marketing plan can jump start you or your major competitors long term gross profits. Don’t you agree?
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