Whether you or I or your major competitors have extremely deep pockets or not. You still have sort of brand identity in the eyes of your ideal target prospect or customer, correct? (No doubt.) So it definitely stands to reason you want to carefully cultivate some sort of long term brand development strategy or tactics, correct? Absolutely.
This way going forward. Whatever messaging you’re constantly doing. Be it on or offline. You want it to serve as an extremely valuable lead magnet. Which causes your most likely to be extremely interested prospects soon to be customers.
To not only take notice but continuously take the appropriate action(s.) Like join at least one of your primary opt in email lists, correct? And from there steadily be persuaded or ethically bribed to keep taking the next logical steps.
Until they not only become a first time paying customer. But long term repeat paying customer/client as well. Because your long term repeat customers or clients is definitely where the extremely big money is. Don’t you agree?
This Is How You Or Your Major Competitors Consistently Get The Brand Development Process To Work For Not Against You!
Case in point. Some of you no doubt clearly recognize my expert seven figure earning coach, mentor and friend James McAllister of jamesmcallisteronline.com fame, correct? Whose prominently showcased in the feature image with this particular blog post. However what some of you may not currently be aware of is this.
The image above and below. Is the cover image for a 60 minute MP3 recording James & I recently did. Where my expert coach basically interviewed me for 60 non stop minutes.
And the entire 60 minute recording which I currently sell and barter as a stand alone digital product. The entire recording is currently available as one of the many additional free digital resources for all current and future paying members to his paid
membership site.
But let’s also be brutally honest here. Every one who gets exposed to both myself and all of the other current and future co – content creators of his site. This laser targeted, mega free marketing exposure.
Especially over time can and definitely is worth a ton. In both current and future long term residual bank account filling, power networking opportunities and or possibilities. Don’t you agree? For sure.
(Note: Simply by clicking the image directly below. You or your major competitors will gain instant access to the 1st 9 minute clip of the entire 60 minute MP3 audio recording.)
So How The Heck Does Consistently Appearing In One Of Your Expert Seven Figure Earning Coaches Paid Membership Sites Possibly Help Build Your Brand?
Excellent question. And so glad you finally asked. Actually there are a bare bones minimum of seven potentially profitable short and long term residual benefits from doing so.
(Extremely important note: Entrepreneur this extremely short lists only taps the surface of ‘what’s’ definitely possible!)
1.) Potential long term benefit # one: First and foremost In case you still don’t know. James McAllister is without a doubt a ninja Internet marketing expert. And proven branding and business and cash flow generation strategist and specialist.
Which means he not only can build (any time he wants to!) His own state of the art paid membership site(s) from scratch. Like his newly launched one. But I or you or any of his other 6,000 plus extremely satisfied student customers such as myself.
Could also hire out his proven expertise. To help with not only initially building, but successfully maintaining a paid membership site as well. But the way I see it the immediate and long term benefit of consistently appearing on James-s or any other recognized and respected experts site is this.
Since all of his current and future subscribers already know, like, trust and respect him. Guess what? When he or anyone in his shoes points to (recommends) a source or potential resource or asset etc.
Rest assured a certain percentage of their followers are at least 500% more likely to not only enthusiastically check the source out. But be or quickly become far more likely to at least make that all important first time purchase. 😀
Why Some Type Of Branding Exposure Is Easily 500% More Valuable Than Others!
2.) Potential long term benefit # two: You best believe some of the paying members to the site. (Granted this particular group of individuals is definitely in the minority of the paying members.
But they bring to the table. Not only proven expertise in virtually all relevant areas of on or offline entrepreneurship. But they also have both direct and indirect access and extremely positive influence with other major influence-rs.
Which means they can instantly take you and I from the back of the line. And vault you and I (or your major competitors!) at or near the front of the line. So that your potential waiting time to be a guest on major influence-rs laser targeted podcast.
Instantly gets cut from nine months to three weeks or less.
3.) Potential long term benefit # three: The site also allows and (James) highly encourages us, (meaning the co-content creators) to actively participate in the any discussions where we honestly feel our particular knowledge, skills and real world experiences can add value to the ongoing conversation(s.)
And this type of ongoing free promotional exposure is potentially bank account filling gold. Because both the questions and our/your answers are archived. Which means future paying members can not only read or add to the conversations as well.
But they may in fact reach out with? You name it. Potential guest blogging or guest podcasting opportunities. Or maybe a potential radio interview. Or several.
Strategic Power Networking Can Be Or Quickly Become A Major Gamechanger! (For You Or Your Major Competitors!)
4.) Potential long term benefit # four: Entrepreneur don’t ever neglect or take for granted. When a proven and respected source highly recommends you or one of your major competitors.
You don’t have to waste a ton of your extremely hard money running so called “Awareness” campaigns on Facebook. And it takes a whole lot less effort to warm these potential prospects up. Think Oprah initially recommending a virtually unknow Dr. Phil. (And the rest -as they say- is history!)
How long “if” ever would it have taken Dr. Phil to eventually break through all of the clutter and extremely high profile competition? Who knows and who can really say?
Be Sure To Make Power Networking 101 A Part Of Your Long Term Marketing Mix!
But what definitely can’t be argued or disputed with a straight face is. Oprah’s major endorsement literally eliminated his his major competitors and instantly put Dr. Phil on the International landscape. Agreed?
And since some of James-s current and future retail clients (or their closest vendors) are already seven figure or multi seven figure earners. And extremely well connected to other seven and multi seven figure earners. (Or soon to be! 😀 )
Hopefully you see and are beginning to appreciate the untapped marketing possibilities or previously untapped opportunities, right? Great.
In the interest of both space and time. You or your major competitors are about to “discover” the remaining three potentially profitable benefits of being prominently featured in a major influence-rs paid membership site.
Are your burning questions about “how’ the right brand development strategies and tactics. Can and definitely will make all of the difference? Starting to at least be partially answered? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.